As an established organization in the market Weber Industrial Technology faced several challenges in a competitive environment. The Superblau team worked closely with the company to develop a digital sales strategy in the form of a sales funnel and to create the basis for important marketing and sales activities. The goal: to improve the user experience and increase digital sales.
“The Funnel Sprint has significantly increased our visibility and strengthened the team’s ability to communicate our products and services.”
The customer faces challenges in terms of price competitiveness, barriers to market entry, need for improvement in customer conversion, integration of subsystems and effective communication of its added value.
Starting with small but impactful steps by focusing on a single product. This approach allowed us to gain a deeper understanding of the target audience and implement more effective engagement strategies.
Decision times at head office to make digital sales efficient for branches can sometimes be very lengthy. An effective transformation at an organizational level takes time. However, we have found a way to take small steps to give branches the opportunity to adapt their sales processes and lay the foundation for a digital sales strategy in order to respond more quickly to market needs.
Often, long meetings take place without clear outcomes, and teams are either not sufficiently prepared to make informed decisions or there are disagreements without clear alternatives.
By preparing the workshop together with the team and with the support of Superblau, efficiency was increased and focused discussions were enabled. As a result, the workshop session ran smoothly, decisions were made and tangible results were achieved based on a structured agenda and a clear framework.
The process enabled the Weber team to define the funnel together and efficiently. With the practical instructions from Superblau, the customer was able to independently control and measure the progress of its targeted marketing measures in the established funnel without having to rely on external support.
After launching the first funnel, the team is now planning to implement the next one, which will focus on customer acquisition and target audience discovery.
Do you need an effective campaign? A marketing measure that brings you growth? Then let's talk!
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We look forward to hearing from you. Write to us or book an appointment directly.
Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time
