Design blog IX Design

IX Design stands for “Intelligent Experience”

Here, the Superblau team reports on everything that moves us in the day-to-day work of a design agency and how we see things. Mostly in the context of topics relating to user and customer experience.

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Portrait of Marco Barooah-Siebertz, who talks about brand building here

Brand building: Why the curse of knowledge makes your message unnecessarily complicated

You want to advance your brand development - but everything you write sounds either too complicated or like something you've read 100 times before. If this sounds familiar to you: Very ...
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Illustration showing a team workshop.

The team workshop: Why teams find clarity, motivation and cohesion on site

We are doing more and more on the screen: Calls, chats, tickets, emails. Practical - and yet many teams experience a paradox: we communicate more, but we come together less. Decisions are delayed, ...
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This is what AI uniformity looks like: a hall full of identical-looking boxes and a person sleeping out of boredom.

AI uniformity in marketing: Why so many companies end up there (and how you can protect your brand from it)

AI uniformity arises when AI content is produced without a brand foundation: formally „okay“, but generic, interchangeable and without recognition. Brand voice, clear messaging guidelines and a simple quality process can help remedy this. ...
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Many tablets on a red, green and white background, symbolising the Go-To-Market voucher programme in North Rhine-Westphalia.

Go-to-Market Voucher NRW: Up to €35,000 in funding for your digital prototype

Up to €35,000 grant for digital prototypes // 70% funding rate up to €50,000 for external services // For start-ups/micro-enterprises in North Rhine-Westphalia (founded max. 3 years ago) // Application via ...
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A woman opens a new shop on the street corner: a fitting image for the topic: What does a go-to-market agency do?

What does a go-to-market agency do?

Imagine this: you launch a new offer. The website is online, sales has been informed, a few posts have been published. And then... nothing much happens at first. No suitable enquiries. Hardly any discussions. ...
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An illustration featuring a system of red and blue pipes connects various national flags. It symbolises a Smartling alternative for a WordPress translation plugin.

Smartling alternative for WordPress: Why Smartling is simply too expensive for many websites

You want to make your WordPress website multilingual – clean, brand-compliant, without the hassle of copy-and-paste. So you look at enterprise translation platforms like Smartling. At first glance, it sounds „professional“: workflows, translation memory, approvals, automation. ...
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contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

To the appointment selection