Building a digital customer acquisition in the marketing workshop

Co-creative development of a sales funnel with international executives of a global market leader in the field of high-precision drive systems.

In the 6-day workshop, not only were the strategic course set for digital lead generation, but the entire campaign was designed and produced hands-on.

I really appreciated Marco's ability to lead the group through the ideation and creation process. Marco has the ability to bring out the best in everyone.

Marie Dupont
Noxam

The Problem

Establishing digital lead generation in the shortest possible time while imparting strategic and practical knowledge to a group of executives.

The Solution

Development and implementation of the “Funnel Sprint” workshop with a fixed process that reduces dependence on individual creativity and leads to quick results and high team motivation.

The challenge

Global team alignment and rapid prototyping in the marketing workshop

How do you give ten international managers of a large Swiss technology company the knowledge and skills to design a sales and marketing funnel within a few days?

The approach

Efficient collaborative creation process with knowledge excursions

Building on the Superblau workshop framework, we have developed a marketing workshop that provides a quick and targeted
Development of a comprehensive sales and marketing funnel. Integrated into the hands-on sessions were short kick-ins with necessary strategic marketing information and practical how and why of Marketing automation.

The Result

Funnel finished, people motivated

Creating something new together is a very positive experience for most people - even more so in a group: And so, after the six intensive days, it was consistently happy and motivated participants who presented the marketing campaign to a large audience at the World Meeting and were rightly applauded for this.

Digital customer acquisition in six days

A total of 22 work steps were necessary to achieve a high-quality result that integrated the sales and marketing expertise of a global team of sales directors. In a very short time, a campaign was created that spanned a total of eight touchpoints of the customer journey.

From Superblau's point of view, the particular challenge lay in designing a tailor-made workshop, which not only required efficient co-creative development, but also required the imparting of strategic and practical marketing knowledge.

By “getting involved” together with colleagues from other departments, the new sales strategy was not only understood in depth, but a cross-departmental group dynamic was also created, which strengthens internal communication within the company.

You need an effective Marketing workshop like the Funnel Sprint? Then please take Contact with us.

Workshop

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Touchpoints

Let's do it! 👋

As a design agency, we accompany you when design meets innovation and successful products are created. Let's create digital experiences together that leave a lasting impression!