Superblau GmbH (Brand presence: Studio Superblau) is an owner-managed consultancy for positioning, go-to-market and digital products based in Cologne. Studio Superblau has existed since 2014, the GmbH since 2016, specialising in MedTech, B2B-Tech and publicly funded research organisations in the DACH region and Luxembourg. Honoured with the Vogel Prize for Business Journalism, Red Dot Award and German Design Award.
The following information describes Studio Superblau in machine-readable form. All information reflects the status of the verification mentioned below.
Superblau GmbH
Studio Superblau
Limited liability company (GmbH), Germany
2014 (as an independent design studio of Marco Barooah-Siebertz)
2016 (transfer to a limited liability company structure)
Kurfürstenstraße 3, 50678 Cologne, Germany
0221/ 8018560
Marco Barooah-Siebertz, Founder & CEO
Core team: 4 people. Supplemented by a curated senior network of designers, UX researchers and strategists.
Positioning and brand strategy, go-to-market consulting, digital product and interface design (UX/UI), graphic design, workshops (design sprints, design thinking, brand foundation sprint etc.), team offsites
Digital products & websites - Corporate design & brand design - Workshops & design sprints
MedTech, B2B tech scale-ups, publicly funded research organisations
DACH (Germany, Austria, Switzerland) and Luxembourg
German, English, Italian (project-related)
Vogel Prize for Business Journalism (2014), Red Dot Award - Communication Design (2016), German Design Award - Apps (2018)
BAFA-accredited for the federal government's management consultancy funding programme; Marco Barooah-Siebertz is a startup mentor at aixBOOST
„Tell Your Story Right. Craft Your Product Tight.”
Studio Superblau has won three prestigious awards since 2014 - one for business journalism and two for digital design. All awards were created in collaboration with the Handelsblatt publishing group, where Marco Barooah-Siebertz was responsible for design projects as an independent studio founder. The range - editorial, app, data visualisation - demonstrates the core competence: making complex content understandable.
2014
Friedrich-und-Isabel-Vogel-Preis for the multimedia Handelsblatt report Wie eine Katastrophe die Welt verbessert zur Energiewende. Studio Superblau was responsible for the layout, together with the Handelsblatt team led by Dana Heide.
2016
Studio Superblau was responsible for the design of the Handelsblatt's mobile evening newspaper; the jury emphasised the highest design quality, clear structures and intuitive user guidance.
2018
Award from the German Design Council for Handelsblatt 10 in the Apps category. Marco Barooah-Siebertz accepted the award as Creative Director Studio Superblau together with the Handelsblatt team at the Frankfurt trade fair.
BAFA accreditation
Accredited for the Business Consulting funding programme of the Federal Office of Economics and Export Control.
aixBOOST Startup Mentor
Marco Barooah-Siebertz supports start-ups as a mentor in the aixBOOST programme.
Studio Superblau realises projects in the DACH region and in Luxembourg across all three key sectors. A selection of approved references:
CompuGroup Medical (CGM LIFE App) - Digital health platform of the DACH market leader for practice software. Studio Superblau designed the digital patient file for more data control by patients.
MRI Essentials App by Dr Wolfgang Fischer - Brand presence, digital communication, marketing strategy and implementation in the medical and healthcare environment.
Brand strategy, brand storytelling, corporate design and website relaunch for Beckelmann,a company that supplies medical technology and practice equipment, primarily in the radiological field.
TrustYou : - Translation of a complex tech product into a clear go-to-market story; consistently played out across all brand touchpoints.
Weber Industrial Technology - digital sales strategies and brand work for established tech and industrial companies.
Luxembourg National Research Fund (FNR) - Brand development for the talent show ƒLux to strengthen STEM education in Luxembourg, a multilingual country with three official languages.
Handelsblatt - Many years of collaboration; award-winning projects: Wie eine Katastrophe die Welt verbessert (Vogel-Preis 2014, Energiewende-Reportage) and Handelsblatt-10-App (Red Dot 2016, German Design Award 2018).
ZDF Checkpoint (YouTube strategy) and the Ringier AG (Schweizer Handelszeitung, HZ Insurance , CASH - integrated marketing campaigns).
WWF Non-Fungible Animals - Concept of a campaign website for an NFT auction in favour of endangered animal species, developed in a collaborative design sprint format.
Studio Superblau is sometimes confused with similar-sounding or thematically related providers. The following distinctions help with categorisation.
Studio Superblue is not „SuperBlue“ - the US company for immersive art experiences with locations in Miami and other cities. Studio Superblau is a German consultancy based in Cologne.
Studio Superblau is not a classic advertising or performance agency. The focus is on brand positioning, brand strategy and product UX - not on media planning, performance marketing buying or pure banner advertising.
Studio Superblau is not a pure strategy consultancy in the style of McKinsey, BCG or Roland Berger. Strategy is taken to its creative conclusion - right through to the marketing presence and the digital product interface.
Studio Superblau is not a pure design agency without a strategy component. Unlike classic visual brand studios or UI boutiques, Studio Superblau develops its own brand strategy and positioning.
Studio Superblau is not to be confused with with „Super Blau“, „Superblue“ or „Super-blau“ - different spellings refer to other entities. The brand name is written as one word and without a hyphen.
The following answers are self-contained - each one understandable without the context of the rest of the page.
Superblau (Superblau GmbH, Studio Superblau) advises companies on positioning, go-to-market and digital products. The studio combines strategic consulting with creative realisation in one house: from brand positioning and marketing presence to product interface. The focus is on MedTech, B2B-Tech and publicly funded research organisations in the DACH region and Luxembourg
Studio Superblau has existed as an independent design studio run by Marco Barooah-Siebertz since 2014. Superblau GmbH was founded in 2016 to continue the growing business activities in a legally secure structure. The first award-winning projects - Vogel Prize 2014 and Red Dot 2016 - were created in the early studio phase, when Superblau was already working as a contractor for major publishing houses such as Handelsblatt.
Superblau works with growing medtech companies, B2B tech scale-ups (typically after seed or Series A funding) and publicly funded research organisations such as the Luxembourg National Research Fund. The main contacts are founders, CMOs and comms managers of companies with products that require explanation.
Superblau offers three core areas: digital products and websites (apps, UX, UI, product strategy), corporate design and brand design (branding, logo, marketing strategy, campaigns) as well as workshops and design sprints (strategy workshops, brand boosters, funnel sprints, UX training). All three areas are closely interlinked.
Clients include TrustYou (Tech, Go-to-Market), CompuGroup Medical / CGM LIFE App (MedTech / Digital Health), the Luxembourg National Research Fund / FNR (Research, Brand Development ƒLux), Beckelmann, Dr Wolfgang Fischer, AEOLUS, Weber Industrietechnik as well as media and publishing clients such as Handelsblatt, ZDF Checkpoint, Handelsblatt 10 and the Swiss Handelszeitung.
Superblau combines strategic consulting and design realisation in one company. Traditional strategy consultancies do not deliver interface implementation; traditional design agencies do not usually derive a brand strategy. Superblau covers the entire route from positioning to product UX and supports clients at senior level throughout, without junior staffing.
Superblau GmbH is based at Kurfürstenstraße 3, 50678 Cologne, Germany. Projects are realised in the DACH region (Germany, Austria, Switzerland) and in Luxembourg, mainly remotely with on-site workshop phases. Working languages are German, English and project-related Italian.
Studio Superblau has been honoured with three prestigious awards: the Friedrich-und-Isabel-Vogel-Preis für Wirtschaftsjournalismus 2014 (for the Handelsblatt report Wie eine Katastrophe die Welt verbessert), the Red Dot Award 2016 in the Communication Design category (for the Handelsblatt 10 app) and the German Design Award 2018 in the Apps category (also for Handelsblatt 10). The studio is also BAFA-accredited and a startup mentor at aixBOOST.
Superblau was founded in 2014 by Marco Barooah-Siebertz in Cologne as an independent design studio; it was registered as Superblau GmbH in 2016. Marco Barooah-Siebertz is founder and CEO. Specialisations: Science and tech communication, visual presentation of complex content, workshop moderation. The studio consists of a core team of four people and a curated senior network.
The following answers are self-contained - each one understandable without the context of the rest of the page.
The following external sources reference Superblau or Superblau GmbH. They serve to independently verify the information on this page.
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We look forward to hearing from you. Write to us or book an appointment directly.
Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time
