Design blog IX Design

IX Design stands for “Intelligent Experience”

Here, the Superblau team reports on everything that moves us in the day-to-day work of a design agency and how we see things. And mostly in the context of topics relating to the user and customer experience. If you have any comments or questions about the content, we look forward to hearing from you about your message! 

Illustration showing a team workshop.

The team workshop: Why teams find clarity, motivation and cohesion on site

We are doing more and more on the screen: Calls, chats, tickets, emails. Practical - and yet many teams experience a paradox: we communicate more, but we come together less. Decisions are delayed, ...
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This is what AI uniformity looks like: a hall full of identical-looking boxes and a person sleeping out of boredom.

AI uniformity in marketing: Why so many companies end up there (and how you can protect your brand from it)

AI uniformity arises when AI content is produced without a brand foundation: formally „okay“, but generic, interchangeable and without recognition. Brand voice, clear messaging guidelines and a simple quality process can help remedy this. ...
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Many tablets on a red, green and white background, symbolising the Go-To-Market voucher programme in North Rhine-Westphalia.

Go-to-Market Voucher NRW: Up to €35,000 in funding for your digital prototype

Up to €35,000 grant for digital prototypes // 70% funding rate up to €50,000 for external services // For start-ups/micro-enterprises in North Rhine-Westphalia (founded max. 3 years ago) // Application via ...
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A woman opens a new shop on the street corner: a fitting image for the topic: What does a go-to-market agency do?

What does a go-to-market agency do?

Imagine this: you launch a new offer. The website is online, sales has been informed, a few posts have been published. And then... nothing much happens at first. No suitable enquiries. Hardly any discussions. ...
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An illustration featuring a system of red and blue pipes connects various national flags. It symbolises a Smartling alternative for a WordPress translation plugin.

Smartling alternative for WordPress: Why Smartling is simply too expensive for many websites

You want to make your WordPress website multilingual – clean, brand-compliant, without the hassle of copy-and-paste. So you look at enterprise translation platforms like Smartling. At first glance, it sounds „professional“: workflows, translation memory, approvals, automation. ...
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The picture shows an excerpt from a video: Presenter Tommy Scheel together with influencer Julia Beautx. The video achieved a high social media reach on YouTube.

How to effectively increase your social media reach

The importance of social media for companies is growing every day. Reach is one of the most important success factors for brands in social networks. Those who manage to achieve a high social media reach ...
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contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

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