Design blog IX Design

IX Design stands for “Intelligent Experience”

Here, the Superblau team reports on everything that moves us in the day-to-day work of a design agency and how we see things. And mostly in the context of topics relating to the user and customer experience. If you have any comments or questions about the content, we look forward to hearing from you about your message! 

The 5 second rule website: A symbolic image showing Marco Barooah-Siebertz as a parachutist.

The 5-second rule: Why your website visitors bounce

Five seconds - that's all the time you get. Then your visitor has decided whether to stay or leave. Almost every website fails to utilise these five seconds. Here ...
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A symbolic image for positioning in marketing: a few pink-coloured pedestals and an arch stretching across them. What's missing: the product.

„Our product is so good - everyone has to recognise that.“ The most expensive sentence in marketing.

This sentence is meant honestly and still costs customers every day. Nobody buys the best product - people buy the product they understand best. Why clear positioning is more important ...
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Symbolic image for the creation of ChatGPT Linkedin Post: a portrait photo of Marco repeating himself 6 times.

Why ChatGPT ruins your LinkedIn post

ChatGPT writes your LinkedIn post in 10 seconds - but it sounds like any other. Find out why AI fails without a brand foundation and what you need instead. ...
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The FNR and science.lu team stand together in a group. Post-its from the brand workshop hang in the background.

Brand workshop for science communication: How we honed science.lu's brand strategy in one day

Science is important. Most people know that. But how do you get an entire society to take an active interest in research - in a small, multilingual country with three official languages ...
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An illustration on the topic of startup branding: A giant apple stands in the centre of a room. The words "Juicy Brand" are written on it. Two women are working on the apple on the right and left.

Startup branding: How to build a strong brand from day 1 (and why AI helps)

You have an idea, a product, maybe even your first customers. But when someone asks „What do you actually stand for?" - it gets quiet around the table. This is exactly where startup branding begins. Not ...
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Portrait of Marco Barooah-Siebertz, who talks about brand building here

Brand building: Why the curse of knowledge makes your message unnecessarily complicated

You want to advance your brand development - but everything you write sounds either too complicated or like something you've read 100 times before. If this sounds familiar to you: Very ...
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