Design blog IX Design

IX Design stands for “Intelligent Experience”

Here, the Superblau team reports on everything that moves us in the day-to-day work of a design agency and how we see things. And mostly in the context of topics relating to the user and customer experience. If you have any comments or questions about the content, we look forward to hearing from you about your message! 

User story mapping is a better technique than brainstorming because it leaves structured and actionable results. // User story mapping is a better technique than brainstorming because it leaves structured and actionable results.

Brainstorming is a waste of time

User story mapping is an effective method for planning and controlling product development. With this technique, product teams can clearly define their requirements and optimize the project process. ...
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UX UI design is important for a good conversion rate and therefore for a successful digital business. – UX UI design is important for a good conversion rate and thus for a successful digital business.

7 Effective UX UI Design Tips to Increase Your Conversion Rate

You have a great website, but sales are falling short of your expectations? The problem could be your user experience (UX) and user interface design (UI). ...
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UI UX Design puts the user at the center. An important factor for successful websites or apps. UI UX design focuses on the user. An important factor for successful websites or apps.

UI & UX – Crucial for success in digitalization

In this article you will learn why user interface design (UI design) and user experience (UX) are so incredibly important and why it pays to work with highly qualified experts...
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Understanding the phases of the customer journey is very important for a digital agency in Cologne. Understanding the phases of the customer journey is very important for a digital agency in Cologne.

The 6 phases of the customer journey: More success through better understanding

The customer journey, i.e. the customer's journey through the entire purchasing process, is a complex process that consists of different phases. Each stage offers companies unique opportunities to engage with potential customers...
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Digital Agency Cologne - a city perfect for this type of design agency Cologne, which specializes in digital products and also uses Design Sprint as a method. The picture shows Cologne Cathedral and abstract elements.

How do you find the right digital agency?

Digital Agency Cologne – That’s right! Cologne, a city of world renown with pioneering events such as Digital X or Gamescom, is not only known for its majestic cathedral and its cultural ...

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Superblau is the web design agency you want. It follows the buy, try or stay principle and ensures that your website pays for itself and leads to conversion!

“I was about to quit my digital business!”

Why? Experience report with a web design agency. “In the rapidly expanding digital landscape where almost every business is fighting for the attention of their customers, my website failed miserably. In times when...

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We look forward to hearing from you. Write to us or book an appointment directly.

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Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

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