Marco Barooah-Siebertz

The picture shows two logos, one from AEOLUS, the other from Superblau, which positions medical technology. In the background is the display of an ICU.

Positioning in medical technology: How we are developing a new industry term with AEOLUS Europe

What makes the positioning of veterinary technology a special task - and how we develop the brand identity with AEOLUS Europe.
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This is what motivation looks like in the workshop: a group of workshop participants stand in the group and pose in a funny way - on the right, moderator Marco Barooah-Siebertz

Motivation in the workshop: Why one day moves more than a whole quarter

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Picture of a team offsite: Five people are sitting at a table in a garden, working in a workshop. Colourful papers lie on the table, one person seems to be explaining something to the others. Sunlight filters through the trees from the top right, creating a fresh and warm atmosphere.

The team offsite: 8 formats that really make an impact

A team offsite is only as good as its format. 8 workshop formats that really make an impact - from brand foundation sprints to AI adoption.
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Three participants stand at a table and support themselves with their hands to make decisions in the workshop. Their faces are not visible.

Decisions in the workshop: Why one day is enough where meetings take months

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A brand workshop as an offsite: Marco Barooah-Siebertz stands in front of two white boards in a garden. In front of him is a table with workshop participants.

Brand workshop as an offsite: Why I do brand work differently in one week

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A moderated workshop brings advantages: Hands with pens that write on sticky notes.

9 reasons why a moderated workshop achieves more than any meeting

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The 5 second rule website: A symbolic image showing Marco Barooah-Siebertz as a parachutist.

The 5-second rule: Why your website visitors bounce

Five seconds - that's all the time you get. Then your visitor has decided whether to stay or leave. Almost every website fails to utilise these five seconds. Here
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A symbolic image for positioning in marketing: a few pink-coloured pedestals and an arch stretching across them. What's missing: the product.

„Our product is so good - everyone has to recognise that.“ The most expensive sentence in marketing.

This sentence is meant honestly and still costs customers every day. Nobody buys the best product - people buy the product they understand best. Why clear positioning is more important
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Symbolic image for the creation of ChatGPT Linkedin Post: a portrait photo of Marco repeating himself 6 times.

Why ChatGPT ruins your LinkedIn post

ChatGPT writes your LinkedIn post in 10 seconds - but it sounds like any other. Find out why AI fails without a brand foundation and what you need instead.
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The FNR and science.lu team stand together in a group. Post-its from the brand workshop hang in the background.

Brand workshop for science communication: How we honed science.lu's brand strategy in one day

Science is important. Most people know that. But how do you get an entire society to take an active interest in research - in a small, multilingual country with three official languages
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contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

To the appointment selection