AI Brand Foundation Sprint: Brand Positioning plus AI-Connect
Clear positioning in 5 days
Brand identity, storytelling, and automated output via AI tools: The AI Brand Foundation Sprint creates the foundation for your brand – in just 5 days. So you can communicate clearly and consistently in the future.
- Up to 50% BAFA-eligible
- Ideal for start-ups, scale-ups and SMEs
- Remote or on-site
Customers who trust us:
Do you know these problems?
Marketing needs to deliver faster, Sales wants meaningful documentation, and management wants „more leads“.
Everyone sounds different
Marketing, sales and the website all tell different stories. There is no „single source of truth“.
Lots of output, but endless rounds of corrections. In the end, it takes just as long as before.
Positioning? „We are better.“
No one can describe in two sentences why a customer should choose your company over the competition.
Every vote becomes a discussion of principles
Because there is no documented brand foundation, there is constant discussion and restarting from scratch.
The problem is not the AI, but the lack of foundation.
Expectations for content output are rising: more channels, more frequency, more touchpoints. If your brand isn't crystal clear, with AI, you'll predominantly scale one thing: inconsistency. And that's particularly damaging for visibility in AI search.
- You rethink how you describe yourself with every pitch, every website change
- Your team communicates in different tones, no recognition
- Marketing feels like guesswork: a lot of effort, little effect
- New employees need months to understand „what we sound like here“
If you ramp up AI without a brand foundation, you produce faster - and miss the mark.
Recognisability and control are feasible!
You give the briefing to the AI, and the output feels like you! This is how AI positioning works!
- Sales grabs texts and slides that fit immediately, without further enquiry
- Marketing publishes faster without the management having to rewrite everything
- New colleagues are given a system instead of „try it out”
- Your content sounds recognisable, across all channels, for everyone in the team
The feeling is not „finally more content“. The feeling is: finally control and recognisability.
Your brand as an operating system -
in 5 days.
Not a 6-month project. Not a theory workshop. But a structured sprint with results that you can work with the next day.
Understanding
Develop
Activate
How we proceed
Day 1: Preflight
Audit of your existing materials, hypothesising, workshop preparation.
Day 2: Brand Identity
Co-creation workshop: Target groups, differentiation, value proposition, brand principles.
Day 3: Brand Story & Messaging
Core message, 5 messaging pillars, elevator pitch, objection FAQ. Everything documented.
Day 4: AI enablement
Your brand brain: master prompt, prompt library (15-25 templates), quality checklist.
Day 5: Co-Creation
Joint production of the first assets. You can see that the system works.
The AI Brand Foundation Sprint lasts 5 days and can be carried out within 1 or 2 weeks. Remote or on-site.
This is what you take with you:
Brand foundation
- AI Positioning & Differentiation
- Target group segmentation
- Brand Narrative (short + long)
- Messaging architecture
- Elevator Pitch
- Objection FAQ
AI system
- Brand Brain: your master prompt
- Prompt library (15-25 templates)
- Quality checklist (10 points)
- Workflow: Briefing → Draft → Check → Final
First assets + roadmap
- 3-6 finished content pieces
- 30/60/90-Tage-Roadmap
- Measurable from week 1: fewer correction rounds
- More output in the same amount of time
Companies that have worked with us
Transparent pricing, maximum performance:
Are you a startup? Contact us for corresponding special conditions.
Foundation
3 days-
Positioning & differentiation
-
Brand Story & Messaging
-
Documentation & Guidelines
-
1 feedback loop incl.
Foundation + AI
5 days-
Everything from „Foundation”
-
Brand Brain (Master Prompt)
-
Quality checklist
-
1 feedback loop incl.
-
Pilot assets (co-creation)
-
90-day roadmap
Foundation + AI + Design
5+5 days-
Everything from „Foundation + AI”
-
Logo & Visual Identity
-
Colours, typography, imagery
-
Brand Design System
Up to 50% eligible for funding via BAFA
The AI Brand Foundation Sprint can be funded as a consulting service via the BAFA programme „Promotion of entrepreneurial know-how“. Depending on the federal state and company size, up to 50 % of the net costs are eligible for funding.
Example: „Foundation” package (€4,900 net)
→ approx. 3,150 € own contribution
Funding must be applied for before the project starts. We provide support with the application.
FAQ
Who is the Sprint suitable for?
For any company that needs a clear brand positioning - whether a start-up before its first launch, a scale-up in the growth phase or a medium-sized company launching a new product or repositioning itself. Prerequisite: at least one decision-maker is present on the workshop days.
What if we already have a positioning?
We then check in preflight whether it works. It often turns out that the existing positioning is not lived internally or is not differentiated on the market. The sprint sharpens it and translates it into a system that works in everyday life.
Do we need AI experience?
No. We will teach you everything you need on day 4. The prompt system is designed so that even AI beginners can work with it straight away.
How does the sprint work remotely?
We work with digital whiteboards (Miro/FigJam) and video conferencing. Experience shows that remote works at least as well. On-site in Cologne or at your location is also possible.
We are a start-up - isn't that too expensive?
The Foundation package from €6,900 is deliberately designed so that it is also feasible for early-stage companies. And with the BAFA subsidy, the personal contribution can be halved to around €3,400.
How many people can take part?
Anything is possible from 1 to 8 people. It is important that at least one decision-maker is present on days 1, 2 and 5. The more diverse the team (marketing, sales, product, management), the better the result. Larger groups are also possible on request.
Can the sprint also be held in English?
Yes, the workshop, documentation and prompt system can also be supplied completely in English or bilingual (DE/EN) for an additional charge.
Do you have any other questions? I can certainly answer them all briefly and concisely in a personal conversation.
