UX Essentials for Marketers

3-day hands-on marketing workshop that teaches content and marketing managers the most important user experience skills.

Symbol image for our marketing workshop: UX Essentials for Marketers

The customer is the focus otherwise risk loss 🙈

The most important UX tools for content managers and marketing experts in a marketing workshop.

Practical implementation of your own content and that of the competition

We prepare our training tailored to your needs. Not an out-of-the-box workshop, but individual.

The most important UX principles for daily use

User experience cannot be learned using a checklist. We only teach content that is relevant to marketing.

Frameworks for use in daily work

The templates we provide for customer journey mapping, user profiles or storytelling make your daily work easier.

Content managers design landing pages every day. UX skills are valuable. 💎

From more than 15 years of experience in customer experience and storytelling, we know how important UX is for marketing. We are here to support you with our expertise and not only for her, rather with you to create solutions through co-creation.

Our customers value our work:

"I really enjoyed working in groups. Applying the theoretical content directly was great. The workshop was also entertaining and fun."
Discretia WEGENNDA
Int. Children's Fund [anonymized]
“When redesigning our key visual, we were impressed by Superblau’s approach. We were able to reach decisions quickly in joint workshops.”
Klaus Schopen
Chocolate Museum Cologne

Other companies we have worked for:

Help your marketing to put the user at the center.

Our tried and tested marketing workshop imparts essential UX knowledge for content and marketing managers in the first two days.

When do we want to start? 🚀 

Free information session

We can clarify all necessary questions in a short appointment.

Registration & appointment selection

Choose your preferred date and number of participants. Up to 10 people are possible.

Preparation of materials

In the workshop we work on concrete materials from your company and that of your competitors, which we prepare individually.

Workshop

The first two days take place consecutively. The third day after a break of 3-6 months.

documentation

For daily use of what you have learned, we provide all information and also the frameworks as PDF.

A symbolic image for downloading the sales funnel checklist for digital customer acquisition. As a corporate design agency and startup consultant, we offer our customers transparent and efficient processes and develop the brand presence. With the sales funnel, we also offer a digital solution for acquiring new customers or customer acquisition.

The UX guide for content managers and marketing experts. Free for you!

This guide gives you valuable knowledge on how to use user experience methodology to improve the conversion of your landing pages and other touchpoints:

✅ User Experience for Marketers: Why UX shouldn’t be reserved for designers.

✅ All UX principles that are particularly important in marketing applications.

✅ How to deliver good storytelling and increase your conversion by considering the needs of your customers.

More efficiency in acquisition through Marketing automation

Increase your sales through efficient customer acquisition: In 4 weeks, we will work with you to co-create a sales funnel that automatically generates inquiries from new customers.

We pass on all our knowledge to you, so that you can independently manage your digital acquisition can take in hand.

Digital customer acquisition creates sustainable growth

We know from our own experience, how important digital customer acquisition isto remain competitive. We want to Share expertise with you and to support you in your marketing activities.

Unlike the normal client-agency relationship, we do not only want to for her, rather with you, i.e. in co-creation, to create solutions. This way you can build up your own knowledge within your company and, if you want, manage your digital marketing independently in the future.

Our experience shows that consistent communication can lead to up to 37% more growth.

Strong competition and saturated markets

Because competition never sleeps. Especially in times of saturated markets or strong competition due to economic conditions, the Lack of efficiency in customer acquisition noticeableThose who do not consider digital ways to acquire new customers will fall behind.

In addition, a lack of customer orientation and a lack of differentiation from the competition can lead to limited visibility of your own company in the market.

Win new customers with clear communication

What if Inquiries from new customers automatically arrive and they less frustrating cold calling What if you could communicate your product offering clearly, consistently and in a customer-focused manner across all channels - be it on your website, by email or in face-to-face conversations with your customers? What if limited human resources could not stop you from expanding your customer base?

More effort does not automatically mean a better overall result

Spending more time on cold calling will not solve the problem sustainably, because then these resources are lacking in other important areas, e.g. in fulfillment or sales. On the other hand, hoping that the market will grow and the competitive pressure will ease is not a reliable solution either, because more and more companies are transforming their processes and implementing digital solutions. Ultimately, the younger generation in particular often chooses digital ways of making contact, for which appropriate opportunities should be created.

Automatically receive customer inquiries and know how it works

Develop a marketing solution with us, which allows you to bind interested new customers to your company in the long term, instead of constantly trying to get their attention. This increases the chances of a purchase being made many times over!

With the Funnel Sprint from Superblau, you develop a sales funnel in co-creation that will give you automated and sustainable new customer inquiries The good thing about it: Instead of the traditional customer-agency relationship, we take you into our workshop and show you in workshops how you can create and further develop the sales funnel independently!

Proven methodology for fast results

If we look at the whole divided into four phases, it is actually quite simple and the use of AI helps us to produce quickly and efficiently:

  1. We start with a joint 2-day workshop in which we jointly set goals that Product story develop, a landing page and Designing advertisements, as well as Topics for emails for customer loyalty and a Lead Magnets develop.
  2. In the production phase, we work together to create the concepts developed in the workshop for the touchpoints mentioned. These include, for example, the Landing page design, writing the Texts for emails using AI creating advertisements and email sequences and much more.
  3. On Launch Day, we finally publish all produced elements of the sales funnel and learn how to Software solutions served.
  4. The final phase is to continually review the funnel’s performance data, gain insights from it, and continuously improve individual elements of the sales funnel.

When can we start?

  • To start with digital customer acquisition, you first need to Appointment for an initial consultation via our booking system.
  • In this conversation, I will tell you more about the Funnel Sprint and try to clear up any confusion.
  • I will then prepare an offer for you, which you can discuss with your team at your leisure. I am of course available at any time to answer any questions you may have.
  • Next, you will agree with our team on the location and date (physical or virtual) for the 2-day workshop, which we will prepare accordingly by talking to the participants.
  • And finally, we start the Funnel Sprint with the two-day workshop in which we design the entire sales funnel together.

The team benefits immediately

Immediately after the two-day workshop, you and your team will more self-confidence have developed how to your own offer is communicated in a way that is understandable and attractive to the customer and consistently across all media.

Experience has shown that implementation via a workshop also creates motivation within the team because everyone has contributed to the creation of the sales funnel. Problems with agreement and coordination are a thing of the past: The workshop brings the dynamics of a modern, agile way of working into the team.

Sustainable digital growth

The Funnel Sprint helps you to to independently develop digital customer acquisition and organize. It sustainably supports the analogue and personal ways of acquisition and generates a constant background noise of requests or sales from new customers.

With the knowledge gained, sales funnels can be developed for every product and servicewhich will take your customer acquisition to a whole new level.

What is likely to have an even greater impact in the long term, however, is the knowledge gained, how to communicate your offer in a customer-centric way and how to Story on the different touchpoints in a sales funnel. This knowledge is applicable throughout the entire sales process and significantly improves product communication.

Let's start the funnel sprint together! I'm looking forward to it!

Marco Barooah-Siebertz
Managing Director
Superblau GmbH
 
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2024
Superblau GmbH • All rights reserved

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

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