UX Essentials for Marketing

3-day hands-on marketing user experience workshop that teaches content and marketers the most important UX skills.

A symbolic image that shows a graphic yellow avatar consisting of a small circle for the head and a large one for the body. Transparently overlaid with a blue and a red rectangle, it creates a colorful, cheerful melange representing a marketing user experience workshop.

The customer is the focus otherwise risk loss 🙈

UX is not just for designers Marketing User Experience

Practical implementation of your own content and that of the competition

We prepare the UX workshop tailored to your needs. Not an out-of-the-box workshop, but individual.

The most important UX principles for daily use

User experience cannot be learned using a checklist. We only teach content that is relevant to marketing.

Frameworks for use in daily work

The templates we provide for customer journey mapping, user profiles or storytelling make your daily work easier.

Content managers design landing pages every day. UX skills are valuable. 💎

From more than 15 years of experience in customer experience and storytelling, we know how important UX is for content managers or for marketing. We are here to support you with our expertise and not only for her, rather with you to create solutions through co-creation.

Our customers value our work:

"I really enjoyed working in groups. Applying the theoretical content directly was great. The UX workshop was also entertaining and fun."
Mira Musterfrau
Anonymized due to NDA
“The Funnel Sprint has significantly increased our visibility and strengthened the team’s ability to communicate our products and services.”
Robert Piske
Weber Industrial Technology

Other companies we have worked for:

Help your marketing to put the user at the center.

Our tried and tested Marketing User Experience Workshop imparts essential UX knowledge for content managers and marketers in the first two days.

When do we want to start? 🚀 

Free information session

We can clarify all necessary questions in a short appointment.

Registration & appointment selection

Choose your preferred date and number of participants. Up to 10 people are possible.

Preparation of materials

In the workshop we work on concrete materials from your company and that of your competitors, which we prepare individually.

UX-Workshop

The first two days take place consecutively. The third day after a break of 3-6 months.

documentation

For daily use of what you have learned, we provide all information and also the frameworks as PDF.

UX Essentials for Marketers: How to Your customers at the centre

88% of users do not return if they have been disappointed by a digital offering.

You know the feeling: your digital touchpoints aren’t hitting the right note, and that’s reflected in the numbers. 88% of users do not returnif they don't understand your offer intuitively. 😳

Better conversion rates with an optimized marketing user experience

Market share goes to the competition because the user experience (UX) is not right. And UX is not just for designers! Marketers and content professionals should also understand UX in order to achieve the digital impact that really counts.

Just imagine: Your customers can find their way around effortlessly, are impressed by the simplicity and keep coming back to your offer. The success is noticeable and your market share is growing.

One thing is clear: simply working through a UX checklist is not enough. UX cannot simply be ticked off – it requires a deep understanding and consistent implementation.

The Marketing User Experience Workshop

Our 3-day Marketing User Experience Workshop is the solution! No "one-size-fits-all" approaches, but practical content tailored to your needs. In co-creation, we develop UX solutions together that work.

Using your own and competitor examples, you will learn how to Create customer profiles, Optimize customer journeys and Storytelling to the point. Our Frameworks and templates help you make your daily work easier.

The team benefits immediately – your company in the long term

After just the first two days, you will have tangible results and can incorporate UX directly into your daily projects. Immediate success is guaranteed!

 

After a break of 3-6 months, the finishing touches follow. You use your newly acquired knowledge to work on a real redesign that will be convincing in the long term. The result? More conversions, happier customers and an edge over the competition!

🚀 Let's go! Find out more now & secure your workshop date!

Copyright ©
2024
Superblau GmbH • All rights reserved
UX Essentials for Content and Marketing Managers

The Marketing User Experience Workshop: Shows content and marketing managers how better user understanding increases conversion.

Course Provider: Organization

Course Provider Name: Superblau GmbH

Course Provider URL: https://superblau.com

Course Mode: Onsite

Duration: P3D

Repeat Frequency: Daily

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

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Thank you for your interest!

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