From Product

Innovation

to Market Success

to Market Strategies Workshops Brands

Go-to-market consulting and workshop facilitation for start-ups and SMEs.

Who we are

Superblau is a go-to-market and innovation consultancy based in Cologne.

We help start-ups and SMEs to take the step from a good product to a strong market position - with clear positioning, customer-centred messaging and a go-to-market strategy, that works.

Our approach is co-creative: we don't work for you, but with you. with you. In workshops and sprints, we work together to develop results that your whole team can support.

We do not use AI as a buzzword, but as a tool - for faster analyses for faster analyses, sharper insights and content that fits your brand.

How we work

Through an agile and methodical way of working with transparent and close customer involvement, we can deliver tailored results that meet market and customer requirements.

We develop innovative solutions that seamlessly integrate aesthetics, functionality and practicality. By looking at the big picture and paying careful attention to every detail, we create designs that stay.

Strategic thinking is the focus of a design agency. We analyze goals and target groups very carefully and can thus develop suitable solutions that not only inspire, but also deliver tangible results for our customers.

Our user-centric approach ensures that each project is aligned to the needs of the end user to foster meaningful connections and increase user satisfaction at every touchpoint in the customer journey.

We take our customers on a creative journey. We pass on our expertise so that they can build up internal knowledge and act independently in the future.

What we offer

Go-to-Market & Positioning

Do you have a strong product - but the market doesn't understand it yet? We help you to sharpen your positioning, build a clear messaging and develop a go-to-market strategy, that resonates with your target group.

Learn more

Digital marketing & branding

We develop identities of brands and companies and enable their visibility in the market.

Learn more

Customer Experience
& Innovation

We promote customer centricity and innovation in companies so that they can develop relevant products and services.

Learn more

Our Clients

co-creative formats

Digital customer acquisition

Funnel Sprint Workshop

We will work with you to develop a sales funnel tailored to your offering so that your team can acquire customers efficiently and digitally.

User Experience Training

UX Essentials for Content and Marketing Managers

3-day hands-on workshop that teaches content and marketing managers the most important user experience skills.

Brand Sprint

Brand Booster

Make your brand visible and set yourself apart from the competition. We will develop your brand together with you in just three weeks.

Client Cases

Go To Market Agency for TrustYou

TrustYou faced the challenge of translating a complex tech product into a clear, compelling go-to-market story – and communicating it consistently across all touchpoints. This is exactly where Superblau came in: As

Marketing Communication, strategy

Establishing digital customer acquisition through a marketing workshop

s an established organisation in the market, Weber Industrietechnik faced several challenges in a highly competitive environment. The Superblau team worked closely with the company to develop a digital sales strategy in the form of a

Let's do it! 👋

As a design agency, we accompany you when design meets innovation and successful products are created. Let's create digital experiences together that leave a lasting impression!

From Product

Innovation

to Market Success

Go-to-market consulting and workshop facilitation for start-ups and SMEs.

Who we are

How we work