Positioning | Go-To-Market | Product

We position MedTech and software companies as well as research organisations so that strategy, brand and product are in harmony.

*So that substance becomes effect.

The challenges

Lots of substance
Little effect
Problem 01

Too many versions

The strategy says so, the website says otherwise and the product is completely detached. That's how you lose customer trust.

Problem 02

Lots of depth, little clarity

Products need to be explained. But customers don't have five seconds of patience for explanations.

 
Problem 03

No common image

Marketing, Sales, Product and Founder tell their own versions of the brand and product story. This means a lot of impact is lost.

Services

What we offer

01 / Positioning

The Foundation.

Who are you, what do you stand for, why should anyone care? We sharpen your positioning and use it to build the story that your team, your market and your customers understand.

/ storytelling
/ messaging
/ Brand strategy
/ Visual identity

02 / Go-To-Market

The Strategy.

How do you get your offer to the right person, at the right time, with the right message? We deliver strategy and implementation.

/ Content strategy
/ social media
/ Lead generation
/ Campaigns

03 / Digital products

The Proof.

Your digital product is the place where the brand promise manifests itself in use. We make it realisable.

/ Website & App
/ Product Design
/ User Research
/ Prototyping

From the field.

From textbook to app: commercialisation of the German standard for musculoskeletal MRI

Brand relaunch for a leading radiology distributor: Beckelmann

Go To Market Agency for TrustYou

YouTube strategy for ZDF Checkpoint: increasing brand awareness and organic growth

Establishing digital customer acquisition through a marketing workshop

development of a digital sales strategy

Clarity
Consistency
Creativity

01 / Clarity

Your positioning is clear - and everyone in the team can explain it in one sentence.

02 / Consistency

Your messaging is stringent - via website, pitch, social media and sales.

03 / Creativity

Your content feels like you - not like everyone else.

/Workshops
/Sprints
/Offsites

Structure
Co-creative

Joint work sessions are efficient, motivate the team and build up knowledge about creative processes in the company.

BLOG

Hot Stories.

What's your
story?

Where do you stand and how can we sharpen your story?

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

Thank you
for your message!

We will get back to you as soon as possible!

Thank you for your interest!

You will find the link to download the branding checklist in your inbox. If you have not received an email, then check please check your spam folder!

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time