Design blog IX Design

IX Design stands for “Intelligent Experience”

Here, the Superblau team reports on everything that moves us in the day-to-day work of a design agency and how we see things. Mostly in the context of topics relating to user and customer experience.

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The image shows an illustrated conversation with a chatbot, which symbolizes the currently low quality of the AI user experience.

AI User Experience: Why Designers Must Act

Artificial intelligence (AI) is becoming increasingly important as a driver of innovation in companies. But while AI is celebrated as a technological achievement, a crucial component is often missing: the AI...
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A man points to a digital prototype he developed with the help of the Go To Market voucher, which helps him test the product-market fit of his business idea.

The Go-to-Market Voucher: Opportunities for Start-ups and How to Efficiently Develop Digital Prototypes

For start-ups in North Rhine-Westphalia, the Go-to-Market voucher offers a unique opportunity to receive financial support for the development of digital prototypes. The voucher provides up to 35,000 euros to help start-ups...
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The picture shows a UX designer at work: He is sketching a wireframe on a piece of paper, and sticky notes can also be seen there.

How to Become a Successful UX Designer: Tips and Tricks to Optimize User Experience

Do you want to become a successful UX designer and improve the user experience in digital products? Then you have come to the right place. In this article, we share valuable tips and tricks on how you can...
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The image shows an illustration of a design thinking workshop. Participants stand in front of a wall with sticky notes and communicate. Superblau Design Agency Cologne

The Design Thinking Workshop: Key to innovative problem solving and creative collaboration

Innovative approaches to problem solving and creativity are more in demand than ever. This is where design thinking workshops come into play - a method that puts your customers at the center. ...

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The corporate design agency Superblau is offering 11 brand logos at a special price in November. The image shows the coat of arms of the city of Cologne, the cathedral in the background as well as the title "11 Logos for Cologne" and the invitation to apply for it. // The corporate design agency Superblau is offering 11 brand logos at a special price in November. The image shows the coat of arms of the city of Cologne, the cathedral in the background as well as the title "11 logos for Cologne" and the invitation to apply.

11 brands from Cologne

The special promotion from the corporate design agency Superblau Exclusive special promotion: Superblau offers 11 comprehensive brand packages at a great price. Target group: Ideal for startups, young companies or SMEs looking for new branding or...

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User story mapping is a better technique than brainstorming because it leaves structured and actionable results. // User story mapping is a better technique than brainstorming because it leaves structured and actionable results.

Brainstorming is a waste of time

User story mapping is an effective method for planning and controlling product development. With this technique, product teams can clearly define their requirements and optimize the project process. ...
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We look forward to hearing from you. Write to us or book an appointment directly.

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Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

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