TrustYou has consistently developed its product ecosystem towards AI – and needed a brand that clearly, modernly and globally conveys this new vision. TrustYou : As a go-to-market agency, we helped them rebuild their product and brand story, sharpen their visual identity, and translate their go-to-market communication across all touchpoints: from their website and content system to trade fair appearances and sales materials.
The result: a consistent, future-oriented brand that makes product benefits easier to explain, aligns teams internally, and enables marketing and sales worldwide to work with a uniform set of assets.
„Superblau helped us translate our new AI product world into a clear story and a strong, unique brand. The result is not just a new design – it’s a new communication strategy that allows us to communicate more consistently and confidently worldwide.”
With its new product vision, TrustYou developed faster than its brand image. Narratives, visuals, and touchpoints no longer fit together consistently – and the growing product world could no longer be clearly communicated to the outside world in terms of benefits and differentiation.
We realigned the visual and verbal brand story and created a system that makes complex product relationships easy to communicate in a modular, cross-channel manner – as a basis for go-to-market, website, campaigns, sales enablement and events.
Brand transformation only works when product, marketing and sales speak the same language. In cross-departmental workshops, we honed common goals, developed product narratives and structured the value proposition in such a way that individual functions became understandable as part of a coherent ecosystem. Building on this, we further developed the brand, messaging and design system so that TrustYou could visibly demonstrate its leadership position – bold, forward-looking and distinctive.
In order to roll out the brand consistently to the outside world, we have also developed a clear event and trade fair design that is scalable in just a few building blocks and is immediately recognisable on the most important stages.
Product & Brand Story Workshops: Target image, target group perspective, hierarchy of benefits, proof points
Messaging & content framework: Clear statements for each product area, modular content kit for teams
Brand design & imagery: Visual system, typography/colour/composition, guidelines for consistent application, completely AI-generated imagery
Website relaunch: Information architecture, UX/UI design, component logic for scalable pages
Go-to-market assets: Sales material, product one-pagers, presentations, social media/advertisement templates
Event & Trade Fair: Key visuals, booth look, signage, print and digital assets
More clarity in the market: Product narratives that get to the point of benefits and differentiation more quickly
Consistent appearance across all touchpoints: Website, marketing, sales and events follow a system
Enablement for teams: A central asset pool and reusable modules for consistent communication
Better user guidance: A digital presence that creates structure and reduces complexity
When design meets innovation, brands and digital experiences emerge that can grow – across products, teams and markets. Let's talk about how we can translate your transformation into a clear story and a scalable system.
With the „Go-To-Market Voucher“, the state of North Rhine-Westphalia offers companies substantial funding for the development of prototypes for new product ideas. Superblau supports young companies in realising these prototypes.
As a design agency, we accompany you when design meets innovation and successful products are created. Let's create digital experiences together that leave a lasting impression!
We look forward to hearing from you. Write to us or book an appointment directly.
Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time
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We look forward to hearing from you. Write to us or book an appointment directly.
Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time
