Just4Vets is the specialist portal for vets - with practice-relevant specialist articles, training programmes, product news and industry gossip. Superblau conceptualised, designed and technically implemented the website - as a central platform for a growing specialist community. The aim was to translate an updated visual identity and thematic focus into a clearly structured, user-friendly and editorially maintainable website.
"For me, super blue means: clarity, recognisability and attitude."
A growing veterinary specialist community needs a digital home that provides professional depth, quick findability and simple editorial maintenance at the same time.
Conception, design and realisation of a specialist portal that clearly structures knowledge, has its own visual identity and can be maintained by the Just4Vets team itself.
Veterinarians are looking for answers in their day-to-day work - not walls of continuous text. At the same time, they also want to understand what is happening in the industry: which networks are emerging, which training courses are worthwhile, which new products can make everyday practice easier. Just4Vets should do both: be a quick reference work for specific technical questions and at the same time a magazine that keeps the community together with stories, interviews and trends.
There was also the editorial requirement: the platform had to be operated by the Just4Vets team itself in the long term - without developers having to be involved for every new article. This requires a technical solution that is as flexible as the subject area it covers.
We have developed an independent visual language for Just4Vets that takes the specialist audience seriously without falling into bureaucratic rigour. Clear typography, a colour system that can carry both editorial sections and functional areas, and image and graphic principles that follow the personal tone of the portal. The result is a website that reflects the community - professionally precise and humanly accessible.
The website architecture organises the content according to the needs of the practice reality: specialist articles, training courses, networks (such as Tierarzt Plus Partner, HaustierDocs, VetPartners), product news and a magazine section for longer pieces. Each section has its own reading and finding logic - but all share the same design foundation. This means that the portal remains easy to navigate despite the variety of content.
Editorially maintainable: CraftCMS setup with substance
With the new website, Just4Vets is positioned as a specialist portal that facilitates the exchange of knowledge and networking in the veterinary community. The platform is professionally reliable, editorially flexible and gives the various content formats - from classic specialist articles to informal „whispers“ - a suitable design framework.
What we have delivered is more than just a website: It is a communicative infrastructure that the Just4Vets team can continue to develop independently. This is exactly what specialist communities need today: not a rigid business card, but a living tool with which knowledge can be continuously shared, new voices integrated and networking can grow organically.
As a design agency, we accompany you when design meets innovation and successful products are created. Let's create digital experiences together that leave a lasting impression!
We look forward to hearing from you. Write to us or book an appointment directly.
Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time
You will find the link to download the branding checklist in your inbox. If you have not received an email, then check please check your spam folder!
We look forward to hearing from you. Write to us or book an appointment directly.
Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time
