{"id":6375,"date":"2026-05-19T14:07:57","date_gmt":"2026-05-19T12:07:57","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=6375"},"modified":"2026-05-19T14:25:33","modified_gmt":"2026-05-19T12:25:33","slug":"social-media-nella-scienza","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/it\/client-case\/social-media-in-der-wissenschaft\/","title":{"rendered":"Scienza su Instagram: strategia social media per science.lu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6375\" class=\"elementor elementor-6375\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c56e9f5 e-flex e-con-boxed e-con e-parent\" data-id=\"5c56e9f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36dd6b84 elementor-widget elementor-widget-heading\" data-id=\"36dd6b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rendere la scienza accessibile su Instagram: science.lu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f51f4 elementor-widget elementor-widget-text-editor\" data-id=\"91f51f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'ente lussemburghese per il finanziamento della ricerca FNR (Fonds National de la Recherche) ha il compito di rendere la scienza e la ricerca accessibili a un vasto pubblico. Un portale centrale per questo scopo \u00e8 <a href=\"https:\/\/science.lu\" target=\"_blank\" rel=\"noopener\">scienza.lu<\/a>. Ma un sito web da solo non raggiunge pi\u00f9 tutte le fasce di pubblico oggi: i social media sono la fonte di informazione pi\u00f9 importante per molte persone. Superblau ha sviluppato il concept dei social media e lo sta attuando continuamente da novembre 2024. Il risultato: circa il 50% di follower in pi\u00f9 in pochi mesi e una comunicazione scientifica che funge da contrappeso alle fake news.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de3c18b elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3de3c18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Fondo nazionale della ricerca (FNR), Lussemburgo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2024 \u2013 in corso<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Servizi:<\/strong> Strategie e implementazione social media, consulenza brand, produzione contenuti<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d595c1a e-flex e-con-boxed e-con e-parent\" data-id=\"4d595c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5714844b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5714844b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3979bcfa elementor-widget elementor-widget-heading\" data-id=\"3979bcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL PROBLEMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530f85a7 elementor-widget elementor-widget-heading\" data-id=\"530f85a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">I contenuti della piattaforma scientifica science.lu raggiungono il loro pubblico, ma non dove oggi cercano informazioni: sui social media.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5340f72b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5340f72b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46428df2 elementor-widget elementor-widget-heading\" data-id=\"46428df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6a9245 elementor-widget elementor-widget-heading\" data-id=\"3f6a9245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Una strategia social che traduce la scienza nel formato \"esperienziale\" di Instagram e simili, senza perdere la sua profondit\u00e0 specialistica.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6286b82e animated-slow elementor-hidden-mobile e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6286b82e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb2e8cf elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7fb2e8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"576\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1536x576.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-6764\" alt=\"I social media nella scienza: il team di science.lu si presenta davanti alla telecamera. Davanti, al centro, il logo di science.lu nel laboratorio scientifico pi\u00f9 famoso del Lussemburgo.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1536x576.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-300x113.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1024x384.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-768x288.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-18x7.png 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea48e44 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ea48e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad.png\" class=\"attachment-large size-large wp-image-6763\" alt=\"Social media in scienza: il team di science.lu si presenta davanti alla telecamera. Davanti, al centro, il logo di science.lu\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad.png 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-12x12.png 12w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714663e0 e-flex e-con-boxed e-con e-parent\" data-id=\"714663e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d098b9 elementor-widget elementor-widget-heading\" data-id=\"52d098b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA SFIDA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af848e2 elementor-widget elementor-widget-text-editor\" data-id=\"5af848e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La scienza come contrappeso alle fake news \u2013 comprensibile, accattivante, senza semplificazioni eccessive<\/h3><p>La comunicazione scientifica nel 2025 affronta un compito paradossale: deve presentare risultati di ricerca complessi in un mezzo ottimizzato per velocit\u00e0, immagini ed emozioni, rimanendo al contempo preciso nel contenuto. \u00c8 qui che entra in gioco il nostro impegno per science.lu.<\/p><p>A questo si aggiunge il multilinguismo del Lussemburgo: i contenuti devono funzionare in lussemburghese, tedesco, francese e inglese. Un articolo sui dolori mestruali, sull\u2019alimentazione, sull\u2019endometriosi o sui premi di ricerca deve quindi essere accessibile non solo dal punto di vista linguistico, ma anche culturale \u2013 a una popolazione che oscilla tra le realt\u00e0 di vita locali e la mobilit\u00e0 internazionale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9fe99 e-flex e-con-boxed e-con e-parent\" data-id=\"ce9fe99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c29f516 e-con-full e-flex e-con e-child\" data-id=\"c29f516\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1619f43 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1619f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1024x1024.png\" class=\"attachment-large size-large wp-image-6759\" alt=\"I social media nel mondo scientifico: un&#x27;ellisse su sfondo verde \u2013 al centro c&#x27;\u00e8 la data 26 maggio. Un esempio di post sui social media nel settore scientifico.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abc289b e-con-full e-flex e-con e-child\" data-id=\"abc289b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a316801 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"a316801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1024x1024.png\" class=\"attachment-large size-large wp-image-6760\" alt=\"Evento scientifico in Lussemburgo! Non perdetevelo!.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a73a3 e-flex e-con-boxed e-con e-parent\" data-id=\"e3a73a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a61c2a5 e-con-full e-flex e-con e-child\" data-id=\"a61c2a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-489be4f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"489be4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1024x1024.png\" class=\"attachment-large size-large wp-image-6761\" alt=\"Esempio di post social per la rubrica &quot;Mr. Science&quot; di science.lu o del FNR, il Fondo Nazionale della Ricerca, un cliente di Superblau.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2e68c8 e-con-full e-flex e-con e-child\" data-id=\"e2e68c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4eae2 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"8a4eae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1024x1024.png\" class=\"attachment-large size-large wp-image-6762\" alt=\"Esempio di un carosello Instagram della piattaforma scientifica science.lu.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17fae26 e-flex e-con-boxed e-con e-parent\" data-id=\"17fae26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2610844 elementor-widget elementor-widget-heading\" data-id=\"2610844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'approccio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbda6d elementor-widget elementor-widget-text-editor\" data-id=\"dbbda6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Concetto Social Media: scienza come servizio, non come lezione<\/h3><p>Il concetto di social media sviluppato da Superblau si basa su una promessa chiara: rendere le conoscenze utilizzabili nella pratica. Invece di parlare di ricerca astratta, traduciamo i contenuti in formati di servizio \u2013 \u201eCosa si pu\u00f2 fare contro le regole?\u201c, \u201ePerch\u00e9 le donne hanno le mestruazioni, visto che hanno le loro regole?\u201c, \u201eMr Science spiega\u2026\u201c. Questa logica di formato sfrutta i punti di forza delle piattaforme senza scivolare nel sensazionalismo.<\/p><h4>Il riconoscimento visivo come elemento distintivo del marchio<\/h4><p>Grazie a modelli chiari e a una palette di colori coerente, abbiamo dato a science.lu un linguaggio visivo distintivo sui social media. I contenuti sono immediatamente riconoscibili ad ogni scorrimento: un fattore importante in un feed sommerso da contenuti. Allo stesso tempo, l&#x27;immagine rimane umana, curiosa e accogliente.<\/p><h4>Implementazione giornaliera come servizio continuo<\/h4><p>La strategia \u00e8 solo l&#x27;inizio. Ci occupiamo dell&#x27;attuazione operativa dei canali: redazione, design, produzione e gestione della community. In questo modo, science.lu rimane sempre presente come marchio e pu\u00f2 reagire ai risultati di ricerca pi\u00f9 recenti, ai dibattiti o alle discussioni sociali non appena diventano rilevanti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f02e3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"f02e3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0522061 elementor-widget elementor-widget-heading\" data-id=\"0522061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL RISULTATO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1eab67 elementor-widget elementor-widget-text-editor\" data-id=\"d1eab67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>+50% di follower in pochi mesi \u2013 in modo organico<\/h3><p>Da quando abbiamo iniziato il nostro impegno nel novembre 2024, il numero di follower dei canali science.lu \u00e8 aumentato di circa il 50%, senza budget per le performance, ma grazie a una strategia di contenuto coerente e a una qualit\u00e0 costante. \u00c8 pi\u00f9 di un KPI: \u00e8 la conferma che la comunicazione scientifica su Instagram funziona, se presa sul serio, come disciplina a s\u00e9 stante e non come appendice del classico lavoro di stampa.<\/p><h4>La comunicazione scientifica come missione sociale<\/h4><p>La necessit\u00e0 di una comunicazione scientifica affidabile continua a crescere: in un panorama mediatico in cui la disinformazione \u00e8 gratuita e la scienza sembra complicata, una comunicazione affidabile e ben fatta \u00e8 un&#x27;infrastruttura democratica. \u00c8 proprio a questo che contribuisce science.lu \u2013 e Superblau \u00e8 orgogliosa di sostenere questa missione come partner strategico e operativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5fbb45 e-flex e-con-boxed e-con e-parent\" data-id=\"d5fbb45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4a47 animated-slow elementor-arrows-position-outside elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"3df4a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello di immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-01-scaled.jpg\" alt=\"26-5 Ricerca sul cancro - Scoperte FR 01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-02-scaled.jpg\" alt=\"26-5 Ricerca sul cancro - Scoperte FR 02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-03-scaled.jpg\" alt=\"26-5 Ricerca sul cancro - Scoperte FR 03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-04-scaled.jpg\" alt=\"26-5 Ricerca sul cancro - Scoperte FR 04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 su 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-05-scaled.jpg\" alt=\"26-5 ricerca sul cancro scoperte FR 05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 di 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-06-scaled.jpg\" alt=\"26-5 Ricerca sul cancro - Scoperte FR 06\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73bfd598 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"73bfd598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b1b2df elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"55b1b2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIl design di Superblau \u00e8 ricco di idee creative originali ed \u00e8 stato concepito con grande cura fin dall&#x27;inizio, con tanti dettagli ben curati. Il risultato \u00e8 molto vivace e chiaro, e ti fa venire voglia di iniziare subito il progetto, dato che i designer sono andati ben oltre quanto richiesto.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Joseph Rodesch, science.lu<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c0c7ec0 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7c0c7ec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27c2af5c e-con-full e-flex e-con e-child\" data-id=\"27c2af5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b15cf9f elementor-widget elementor-widget-counter\" data-id=\"3b15cf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Qualcosa<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f176e8 e-con-full e-flex e-con e-child\" data-id=\"7f176e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7e56d elementor-widget elementor-widget-counter\" data-id=\"1eb7e56d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Qualcosa di diverso<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d34da62 e-con-full e-flex e-con e-child\" data-id=\"7d34da62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ea4cd1 elementor-widget elementor-widget-counter\" data-id=\"14ea4cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Un&#x27;altra cosa<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">&gt;<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"365\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-577be765 e-flex e-con-boxed e-con e-parent\" data-id=\"577be765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cac3107 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"4cac3107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigazione dell&#039;articolo\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/it\/client-case\/wissen-das-tieraerztinnen-den-praxisalltag-erleichtert-just4vets\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Precedente<\/span><span class=\"post-navigation__prev--title\">Conoscenze che semplificano la vita quotidiana dei veterinari: Just4Vets<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7867e38e e-con-full e-flex e-con e-parent\" data-id=\"7867e38e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a515f51 elementor-widget elementor-widget-template\" data-id=\"5a515f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facciamolo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La accompagniamo come agenzia di design quando il design incontra l'innovazione e nascono prodotti di successo. Lavoriamo insieme per creare esperienze digitali che lascino un'impressione duratura!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/it\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ci scriva<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Wissenschaft auf Instagram zug\u00e4nglich machen: science.lu Die luxemburgische Forschungsf\u00f6rderungsorganisation FNR (Fonds National de la Recherche) hat den Auftrag, Wissenschaft und Forschung einer breiten \u00d6ffentlichkeit zug\u00e4nglich zu machen. Ein zentrales Portal hierzu ist science.lu. Doch eine Website allein erreicht heute nicht mehr alle Zielgruppen \u2013 soziale Medien sind f\u00fcr viele Menschen die wichtigste Informationsquelle. Superblau hat [&hellip;]<\/p>\n","protected":false},"featured_media":6764,"template":"","service":[],"class_list":["post-6375","client-case","type-client-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/6375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/6375\/revisions"}],"predecessor-version":[{"id":6782,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/6375\/revisions\/6782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media\/6764"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media?parent=6375"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/service?post=6375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}