{"id":4788,"date":"2024-10-04T19:42:24","date_gmt":"2024-10-04T17:42:24","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=4788"},"modified":"2024-10-04T22:11:57","modified_gmt":"2024-10-04T20:11:57","slug":"strategia-social-media-youtube-zdf","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/it\/client-case\/social-media-youtube-strategie-zdf\/","title":{"rendered":"Strategia YouTube per ZDF Checkpoint: aumento della notoriet\u00e0 del marchio e crescita organica"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4788\" class=\"elementor elementor-4788\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614f6015 e-flex e-con-boxed e-con e-parent\" data-id=\"614f6015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78a167 elementor-widget elementor-widget-heading\" data-id=\"a78a167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/it\/service\/social-media\/\" rel=\"tag\">I social media<\/a>, <a href=\"https:\/\/www.superblau.com\/it\/service\/strategie\/\" rel=\"tag\">Strategia<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223c5018 elementor-widget elementor-widget-heading\" data-id=\"223c5018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategia e implementazione di YouTube: aumentare la notoriet\u00e0 del marchio per ZDF Checkpoint<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cb7673 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72cb7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> ZDF<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo: <\/strong>2023 fino ad oggi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ff6a16 elementor-widget elementor-widget-text-editor\" data-id=\"54ff6a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Superblau, in collaborazione con il <a href=\"https:\/\/visualbridges.com\/\" target=\"_blank\" rel=\"noopener\">Produzione televisiva Ponti visivi<\/a> ha sviluppato una strategia YouTube ed \u00e8 responsabile della sua implementazione continua per ZDF Checkpoint.\u00a0<\/p><p>L'obiettivo era quello di aumentare in modo significativo la presenza digitale del popolare programma per bambini. <a href=\"https:\/\/www.zdf.de\/kinder\/checkpoint\" target=\"_blank\" rel=\"noopener\">Punto di controllo<\/a>, nota per i suoi esperimenti e le sue sfide audaci, voleva espandere la sua portata su YouTube, aumentare la consapevolezza del suo marchio e attirare gli utenti di YouTube verso la ZDF Mediathek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f66a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9f66a63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02fae17 elementor-widget elementor-widget-image\" data-id=\"02fae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-4806\" alt=\"L&#039;immagine mostra un giovane appeso a testa in gi\u00f9 ad una trave d&#039;acciaio. Lo fa nel programma televisivo ZDF Checkpoint, per il quale Superblau ha sviluppato la strategia di YouTube.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c9eaa49 e-flex e-con-boxed e-con e-parent\" data-id=\"3c9eaa49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518396b3 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"518396b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSuperblau \u00e8 riuscita a preparare i contenuti video per il gruppo target tramite YouTube. I risultati parlano da soli: un aumento significativo della portata e una notevole crescita organica - siamo molto soddisfatti della collaborazione!\u201c.\u201c\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Dr. Wolfgang Meschede<br>Ponti visivi<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d03c1f3 e-flex e-con-boxed e-con e-parent\" data-id=\"4d03c1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-767bbf9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"767bbf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c847f1c elementor-widget elementor-widget-heading\" data-id=\"c847f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d635468 elementor-widget elementor-widget-heading\" data-id=\"2d635468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Scarsa consapevolezza del marchio al di fuori del programma televisivo lineare e della ZDF Mediathek. Potenziale non realizzato a causa della mancanza di approccio al gruppo target nei social media.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1175885d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1175885d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504a417f elementor-widget elementor-widget-heading\" data-id=\"504a417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA SOLUZIONE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b646a2b elementor-widget elementor-widget-heading\" data-id=\"5b646a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sviluppo di una strategia di crescita organica basata sui cortometraggi di YouTube e sugli estratti di interi episodi. Sviluppo continuo e iterativo dei contenuti per migliorare l'esperienza dell'utente.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a15f8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"5a15f8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a3556f elementor-widget elementor-widget-heading\" data-id=\"19a3556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La sfida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad4e6 elementor-widget elementor-widget-text-editor\" data-id=\"8ad4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Raggiungere nuovi gruppi target sui canali dei social media<\/h3><p>Mentre Checkpoint ha molto successo in televisione ed \u00e8 uno dei \u201emarchi leader\u201d per il programma per bambini KiKA della ZDF, mancavano una strategia continua e contenuti dedicati sui social media.\u00a0<\/p><p>L'obiettivo era quindi quello di aumentare la popolarit\u00e0 <a href=\"https:\/\/www.youtube.com\/@checkpoint_zdf\" target=\"_blank\" rel=\"noopener\">del programma su YouTube<\/a> e allo stesso tempo raggiungere un gruppo target giovane che guarda KiKA meno frequentemente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7564d06 e-flex e-con-boxed e-con e-parent\" data-id=\"7564d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fe2863 e-con-full e-flex e-con e-child\" data-id=\"0fe2863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1c46a elementor-widget elementor-widget-image\" data-id=\"5d1c46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1260\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-2048x1260.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4807\" alt=\"L&#039;immagine mostra un estratto del piano dei contenuti della strategia YouTube per ZDF Checkpoint.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-2048x1260.png 2048w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-300x185.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-1024x630.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-768x473.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-1536x945.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-18x12.png 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d26c8d8 e-flex e-con-boxed e-con e-parent\" data-id=\"d26c8d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be444ed elementor-widget elementor-widget-heading\" data-id=\"be444ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'approccio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7cef6 elementor-widget elementor-widget-text-editor\" data-id=\"dd7cef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Processi di produzione agili e contenuti brevi per una rapida crescita organica<\/h3><p>Superblau ha sviluppato un approccio in pi\u00f9 fasi per ottimizzare il canale YouTube:<\/p><ul><li style=\"text-align: left;\"><strong>Strategia dei contenuti<\/strong>Abbiamo creato un mix di contenuti pi\u00f9 lunghi, come esperimenti e sessioni di domande e risposte, oltre a video brevi e concisi adattati ai cortometraggi di YouTube. I contenuti televisivi esistenti sono stati reimmaginati e modificati per il pubblico online.<\/li><li style=\"text-align: left;\"><strong>Pantaloncini di YouTube<\/strong>Questi brevi video sono diventati la chiave per la crescita degli abbonati. Si rivolgevano in particolare al gruppo target pi\u00f9 giovane, perch\u00e9 attirano l'attenzione e intrattengono nei primi tre secondi.<\/li><li style=\"text-align: left;\"><strong>Promozione incrociata<\/strong>L'integrazione della promozione incrociata attraverso le piattaforme ZDF e KiKA ha ampliato in modo significativo la portata digitale di Checkpoint.<\/li><li style=\"text-align: left;\"><strong>Ottimizzazione iterativa<\/strong>Abbiamo analizzato costantemente gli indicatori di performance chiave, come i tassi di fidelizzazione e di coinvolgimento degli spettatori, per migliorare costantemente i contenuti e massimizzare la portata.<\/li><\/ul><div>\u00a0<\/div><div>Ecco una piccola impressione di ci\u00f2 che accade al Checkpoint:<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1191e91 e-flex e-con-boxed e-con e-parent\" data-id=\"1191e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb6c7f8 e-con-full e-flex e-con e-child\" data-id=\"cb6c7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c60f3 elementor-widget elementor-widget-video\" data-id=\"31c60f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/k-6LHjXfxNU?si=-CFykoSp8ed-9i2x&quot;,&quot;start&quot;:14,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa3193d e-flex e-con-boxed e-con e-parent\" data-id=\"2fa3193d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-785d4fa e-flex e-con-boxed e-con e-child\" data-id=\"785d4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea89c elementor-widget elementor-widget-heading\" data-id=\"b8ea89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il risultato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e488984 elementor-widget elementor-widget-text-editor\" data-id=\"e488984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Crescita rapida e pubblicizzazione del marchio \u201eCheckpoint\u201d.\u201d<\/h3><ul><li><strong>Crescita degli abbonati<\/strong>Il canale YouTube ha superato la barriera dei 10.000 abbonati dopo soli 15 mesi - senza l'utilizzo di pubblicit\u00e0 a pagamento.<\/li><li><strong>Raggiungere<\/strong>Ma i dati di utilizzo sono ancora pi\u00f9 impressionanti: Finora sono stati raggiunti pi\u00f9 di 4 milioni di visualizzazioni e oltre 140.000 ore di riproduzione.<\/li><li><strong>Consapevolezza del marchio<\/strong>La strategia di YouTube ha portato a un aumento significativo della presenza digitale e ha reso Checkpoint una destinazione privilegiata per i contenuti di intrattenimento con trasferimento di conoscenze per i giovani spettatori.<\/li><li><strong>Successo con i pantaloncini<\/strong>I cortometraggi di YouTube si sono rivelati di grande successo e hanno contribuito in modo significativo alla crescita degli abbonati e all'aumento dei tassi di coinvolgimento.<\/li><\/ul><p>Grazie alla continua analisi e ottimizzazione dei contenuti, l'audience \u00e8 stata costantemente ampliata. Checkpoint \u00e8 riuscito a trasferire con successo il suo marchio televisivo nel mondo digitale - e continueremo su questa strada insieme al team di ZDF Checkpoint.<\/p><p><strong>Ha bisogno di una strategia efficace sui social media o su YouTube e di un supporto per i suoi canali e per i suoi creatori di contenuti esperti?\u00a0<\/strong><\/p><p><strong>Prendi\u00a0<a href=\"https:\/\/www.superblau.com\/it\/contatto\/\">Ci contatti<\/a> con noi!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d6f7b elementor-widget elementor-widget-gallery\" data-id=\"32d6f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30149d2b e-flex e-con-boxed e-con e-parent\" data-id=\"30149d2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f18ff81 e-con-full e-flex e-con e-child\" data-id=\"6f18ff81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f3c78 elementor-widget elementor-widget-counter\" data-id=\"6d8f3c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Mesi<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"16\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44baaea e-con-full e-flex e-con e-child\" data-id=\"44baaea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90e3b7 elementor-widget elementor-widget-counter\" data-id=\"d90e3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Abbonati<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a60c28 e-con-full e-flex e-con e-child\" data-id=\"7a60c28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3014de9 elementor-widget elementor-widget-counter\" data-id=\"3014de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Chiamate<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> Mio<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8114c2 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8114c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90d6dc elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7e90d6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigazione dell&#039;articolo\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/it\/client-case\/marketing-workshop\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Precedente<\/span><span class=\"post-navigation__prev--title\">Impostare l'acquisizione digitale dei clienti con un workshop di marketing<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/it\/client-case\/trustyou-go-to-market-agentur\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Avanti<\/span><span class=\"post-navigation__next--title\">Agenzia Go To Market per TrustYou<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2b0b02 e-con-full e-flex e-con e-parent\" data-id=\"7a2b0b02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a949907 elementor-widget elementor-widget-template\" data-id=\"3a949907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facciamolo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La accompagniamo come agenzia di design quando il design incontra l'innovazione e nascono prodotti di successo. Lavoriamo insieme per creare esperienze digitali che lascino un'impressione duratura!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/it\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ci scriva<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>YouTube Strategie und Umsetzung: Steigerung der Markenbekanntheit f\u00fcr ZDF Checkpoint Kunde: ZDF Zeitraum: 2023 bis laufend Superblau hat in Zusammenarbeit mit der TV-Produktion Visual Bridges eine YouTube Strategie entwickelt und \u00fcbernimmt f\u00fcr ZDF Checkpoint deren kontinuierliche Umsetzung.\u00a0 Die digitale Pr\u00e4senz der beliebten Kindersendung sollte damit signifikant gesteigert werden. Checkpoint, bekannt f\u00fcr seine waghalsigen Experimente und [&hellip;]<\/p>\n","protected":false},"featured_media":4806,"template":"","service":[26,5],"class_list":["post-4788","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-social-media","service-strategie"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/4788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":6,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/4788\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/4788\/revisions\/6304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media\/4806"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media?parent=4788"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/service?post=4788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}