{"id":357,"date":"2023-07-26T14:18:24","date_gmt":"2023-07-26T12:18:24","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=357"},"modified":"2023-11-29T17:50:21","modified_gmt":"2023-11-29T16:50:21","slug":"premio-assicurativo-svizzero-brand-workshop","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/it\/client-case\/markenworkshop-swiss-insurance-award\/","title":{"rendered":"Re-design di un marchio svizzero affermato: Premio Innovazione Assicurativa Svizzera"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"357\" class=\"elementor elementor-357\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12362d9e e-flex e-con-boxed e-con e-parent\" data-id=\"12362d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4745a87c elementor-widget elementor-widget-heading\" data-id=\"4745a87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/it\/service\/brand-design\/\" rel=\"tag\">Design del marchio<\/a>, <a href=\"https:\/\/www.superblau.com\/it\/service\/logo-design\/\" rel=\"tag\">Design del logo<\/a>, <a href=\"https:\/\/www.superblau.com\/it\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicazione di marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1966acd0 elementor-widget elementor-widget-heading\" data-id=\"1966acd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Re-design di un marchio svizzero affermato: Premio Innovazione Assicurativa Svizzera <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5421788f elementor-widget elementor-widget-text-editor\" data-id=\"5421788f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il nostro cliente Ringier Axel Springer Svizzera ci ha commissionato il design del marchio del precedente \u00bbPremio per l'innovazione dell'industria assicurativa svizzera\u00ab per il \u00bbPremio per l'innovazione assicurativa svizzera\u00ab.<\/p><p>L'obiettivo era quello di ringiovanire il premio tradizionale nella principale localit\u00e0 europea per il settore assicurativo, al fine di raggiungere in futuro gruppi target nuovi e pi\u00f9 giovani, come le start-up tecnologiche o gli operatori esterni al settore.\u00a0<span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); text-align: var(--text-align);\">Abbiamo iniziato il progetto con un workshop sul marchio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668077cd elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"668077cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ringieraxelspringer.ch\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Ringier Axel Springer Media AG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f5bf52 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48f5bf52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e39df52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1e39df52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1916\" alt=\"tedesco: Inizia con un workshop sul marchio: Il brand design condensa l&#039;identit\u00e0 del marchio nel pi\u00f9 piccolo spazio possibile english: It starts with a brand workshop: Il brand design condensa l&#039;identit\u00e0 del marchio nel pi\u00f9 piccolo spazio possibile\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-487df1a6 e-flex e-con-boxed e-con e-parent\" data-id=\"487df1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab2a918 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"7ab2a918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSuperblau ha convertito la nostra idea di base e i requisiti dei nostri interlocutori in un concetto visivo forte. Ne \u00e8 nato un marchio premio unico, con il quale possiamo raggiungere il pubblico desiderato.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.linkedin.com\/in\/jeannette-lutz-69029a148\/\" target=\"_blank\" rel=\"noopener\">Jeannette Lutz, Responsabile Marketing<\/a> <br>Ringier Axel Springer AG<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76891445 e-flex e-con-boxed e-con e-parent\" data-id=\"76891445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c770c9e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7c770c9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9aadf1 elementor-widget elementor-widget-heading\" data-id=\"4b9aadf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b48741b elementor-widget elementor-widget-heading\" data-id=\"5b48741b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Come possiamo creare un marchio nazionale per un premio affermato che si rivolge a un gruppo target innovativo?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441eaf24 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"441eaf24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ebe7a5 elementor-widget elementor-widget-heading\" data-id=\"24ebe7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9e46a9 elementor-widget elementor-widget-heading\" data-id=\"4f9e46a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Un brand sprint incentrato sulla ricerca di benchmark ha gettato le basi per un brand design inconfondibile.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b350462 e-flex e-con-boxed e-con e-parent\" data-id=\"b350462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-249378d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"249378d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1536x864.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1920\" alt=\"Premio Innovazione Assicurazioni Svizzere\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1536x864.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-300x169.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1024x576.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-768x432.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-18x10.png 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a085974 e-flex e-con-boxed e-con e-parent\" data-id=\"6a085974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2800a1e5 elementor-widget elementor-widget-heading\" data-id=\"2800a1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La sfida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb6e32 elementor-widget elementor-widget-text-editor\" data-id=\"70bb6e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Trasformazione della tradizione<\/h3>\n<p>Il \u00bbPremio svizzero per l'innovazione assicurativa\u00ab viene assegnato da quasi 25 anni ai progetti pi\u00f9 innovativi ed eccellenti del settore assicurativo svizzero. Il marchio esistente rappresentava quindi il premio centrale del settore in Svizzera. La trasformazione di questo marchio ha richiesto una particolare sensibilit\u00e0 e considerazione per la lunga tradizione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e104ae2 e-flex e-con-boxed e-con e-parent\" data-id=\"e104ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc0e42 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"edc0e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1913\" alt=\"Premio Innovazione Assicurazioni Svizzere - Badge telefonico\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d9597 e-flex e-con-boxed e-con e-parent\" data-id=\"39d9597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f038d elementor-widget elementor-widget-heading\" data-id=\"f0f038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'approccio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aba099 elementor-widget elementor-widget-text-editor\" data-id=\"1aba099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: Apercu, sans-serif; color: rgb(26, 26, 26); letter-spacing: normal; word-spacing: 0px;\">Inizio del progetto di collaborazione nel laboratorio del marchio<\/h3><p>In un brand sprint, abbiamo innanzitutto sviluppato specifiche dettagliate per il progetto insieme agli stakeholder di diverse aree del cliente (redazione, marketing, eventi). Un'importante attenzione \u00e8 stata rivolta al benchmarking all'interno del settore dei premi B2B, al fine di armonizzare l'identit\u00e0 del marchio, i punti di vendita unici e i requisiti dei clienti.&nbsp;<\/p>\n<p>\u00c8 stato poi sviluppato congiuntamente un differenziale di valore per categorizzare e ponderare attributi come \u00abSwissness vs. unicit\u00e0\u00bb o \u00abrivoluzione vs. evoluzione\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4763f0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4763f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a4444 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67a4444\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1928\" alt=\"Premio Innovazione Assicurativa Svizzera - Sito web\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52bae2 e-flex e-con-boxed e-con e-parent\" data-id=\"b52bae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa8bf4 elementor-widget elementor-widget-heading\" data-id=\"efa8bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il risultato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0974a47 elementor-widget elementor-widget-text-editor\" data-id=\"0974a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Un marchio che unisce sicurezza e innovazione.\u00a0<\/h3><p>Abbiamo creato un marchio visivo sotto forma di monolite che incarna la stabilit\u00e0 e la sicurezza come valori importanti del settore. Allo stesso tempo, nello spirito della continuit\u00e0 e della tradizione, la lampadina \u00e8 stata integrata nella nuova forma come simbolo tradizionale che continua il simbolismo del logo del premio precedente.<\/p><p>La combinazione di colori utilizza due tonalit\u00e0 di blu, che rappresentano valori come l'affidabilit\u00e0 e la sicurezza, e una tonalit\u00e0 di verde con una forte componente gialla, che rappresenta i valori innovativi e progressisti di un premio che punta all'innovazione.<\/p><p>Abbiamo poi adattato il concetto di design risultante per il marchio a varie applicazioni per il premio, compresa una campagna di marketing con vari formati digitali e analogici.<\/p><p>Siamo lieti di supportarla nel design del suo marchio, sia esso per la sua azienda o per il marchio del suo prodotto. Ci permetta di <a href=\"https:\/\/www.superblau.com\/it\/contatto\/\">per un espresso!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420761b e-flex e-con-boxed e-con e-parent\" data-id=\"420761b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-754f581 e-con-full e-flex e-con e-child\" data-id=\"754f581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6326f8b animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6326f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1024x768.jpg\" class=\"attachment-large size-large wp-image-2004\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1024x768.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-300x225.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-768x576.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1536x1152.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-16x12.jpg 16w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcae27e e-con-full e-flex e-con e-child\" data-id=\"dcae27e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f43da animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e7f43da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1024x768.png\" class=\"attachment-large size-large wp-image-2003\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1024x768.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-300x225.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-768x576.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1536x1152.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-16x12.png 16w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8777492 e-con-full e-flex e-con e-child\" data-id=\"8777492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a50fbd animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2a50fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1915\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f49aca0 e-flex e-con-boxed e-con e-parent\" data-id=\"f49aca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-339b25a9 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"339b25a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigazione dell&#039;articolo\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/it\/client-case\/key-visual-schokoladenmuseum\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Progetto precedente<\/span><span class=\"post-navigation__prev--title\">Il lato di cioccolato di Colonia: scoprire l'essenza del marchio<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/it\/client-case\/die-beste-nachrichten-app\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Il prossimo progetto<\/span><span class=\"post-navigation__next--title\">Trasformare il briefing del cancelliere in un'app di notizie: H10<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160b8685 e-con-full e-flex e-con e-parent\" data-id=\"160b8685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864da37 elementor-widget elementor-widget-template\" data-id=\"864da37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facciamolo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La accompagniamo come agenzia di design quando il design incontra l'innovazione e nascono prodotti di successo. Lavoriamo insieme per creare esperienze digitali che lascino un'impressione duratura!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/it\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ci scriva<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Il nostro cliente Ringier Axel Springer Svizzera ci ha incaricato di rivedere la trasformazione del marchio del precedente \u00bbSwiss Insurance Innovation Award\u00ab in \u00bbSwiss Insurance Innovation Award\u00ab.<\/p>","protected":false},"featured_media":1916,"template":"","service":[10,8,9],"class_list":["post-357","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-logo-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/357\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/357\/revisions\/2515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/service?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}