{"id":1300,"date":"2023-07-25T10:33:55","date_gmt":"2023-07-25T08:33:55","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=1300"},"modified":"2023-12-08T19:00:34","modified_gmt":"2023-12-08T18:00:34","slug":"museo-del-cioccolato-key-visual","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/it\/client-case\/key-visual-schokoladenmuseum\/","title":{"rendered":"Il lato di cioccolato di Colonia: scoprire l'essenza del marchio"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1300\" class=\"elementor elementor-1300\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68144485 e-flex e-con-boxed e-con e-parent\" data-id=\"68144485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-297b5552 elementor-widget elementor-widget-heading\" data-id=\"297b5552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/it\/service\/brand-design\/\" rel=\"tag\">Design del marchio<\/a>, <a href=\"https:\/\/www.superblau.com\/it\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicazione di marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438d187c elementor-widget elementor-widget-heading\" data-id=\"438d187c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Il lato di cioccolato di Colonia: scoprire l'essenza del marchio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7867db24 elementor-widget elementor-widget-text-editor\" data-id=\"7867db24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per celebrare il 30\u00b0 anniversario del marchio Museo del Cioccolato, Superblau ha sfruttato il potenziale sensoriale di questa attrazione turistica unica di Colonia e ha dato al marchio una rinfrescata convincente utilizzando il key visual. L'obiettivo era quello di offrire un'esperienza duratura e cioccolatosa in ogni punto di contatto con il cliente, ottenendo cos\u00ec una maggiore fidelizzazione e una migliore riconoscibilit\u00e0 attraverso un key visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a40e73 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62a40e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Museo del cioccolato di Colonia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Tempi di realizzazione:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2652305 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2652305\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1641f3e2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1641f3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1949\" alt=\"tedesco: Teil des Key Visual Projekts beim Schokoladenmuseum K\u00f6ln: der Info-Flyer. inglese: Parte del progetto visivo chiave del Museo del Cioccolato di Colonia: il volantino informativo.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a04a10b e-flex e-con-boxed e-con e-parent\" data-id=\"1a04a10b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334fd591 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"334fd591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSiamo rimasti colpiti dall'approccio di Superblau sia per la riprogettazione della nostra confezione che per il nostro key visual. Siamo stati in grado di prendere rapidamente delle decisioni nel corso di workshop congiunti e la performance creativa di Superblau ha superato le nostre aspettative.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-326b6620 e-flex e-con-boxed e-con e-parent\" data-id=\"326b6620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-136e6f9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"136e6f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285007c1 elementor-widget elementor-widget-heading\" data-id=\"285007c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d033ab0 elementor-widget elementor-widget-heading\" data-id=\"1d033ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Come possiamo esprimere i valori del marchio in modo pi\u00f9 chiaro e rendere il marchio pi\u00f9 visibile nella competizione con gli operatori turistici?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64dee51c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"64dee51c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fae19e2 elementor-widget elementor-widget-heading\" data-id=\"3fae19e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f177b9f elementor-widget elementor-widget-heading\" data-id=\"5f177b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nei workshop di esplorazione congiunta, sono stati definiti due percorsi per il concetto di marchio, che \u00e8 stato realizzato in stretta iterazione e con l'uso di test utente.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79f638e2 e-flex e-con-boxed e-con e-parent\" data-id=\"79f638e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e551fc elementor-widget elementor-widget-heading\" data-id=\"10e551fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La sfida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0336ca elementor-widget elementor-widget-text-editor\" data-id=\"6a0336ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tenendo conto della grande diversit\u00e0 all'interno del marchio<\/h3>\n<p>Il <a href=\"https:\/\/schokoladenmuseum.de\" target=\"_blank\" rel=\"noopener\">Museo del cioccolato<\/a> \u00e8 sinonimo di cioccolato. Ma significa anche molto di pi\u00f9: \u00e8 un punto di riferimento della citt\u00e0 di Colonia, ha una missione educativa, \u00e8 il primo museo climaticamente neutrale e fortemente impegnato nella sostenibilit\u00e0 e offre ai suoi visitatori un'ampia gamma di opzioni di intrattenimento.<\/p>\n<p>La sfida pi\u00f9 grande \u00e8 stata quella di esprimere questa diversit\u00e0 nell'identit\u00e0 del marchio, rappresentata dal visual principale, garantendo al contempo una comunicazione del marchio forte e precisa.<\/p>\n<p>Per esplorare le possibilit\u00e0 di sviluppare ulteriormente l'identit\u00e0 del marchio, abbiamo innanzitutto utilizzato il mezzo di comunicazione pi\u00f9 importante, accanto al sito web. La brochure, pubblicata in tre lingue, svolge un ruolo chiave nella strategia di marketing e sottolinea il ruolo essenziale dei punti di contatto fisici e doveva servire come progetto iniziale per il nuovo concetto di marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c47af8f e-flex e-con-boxed e-con e-parent\" data-id=\"7c47af8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59c7814 e-con-full e-flex e-con e-child\" data-id=\"59c7814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722257c4 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"722257c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1024x576.jpg\" class=\"attachment-large size-large wp-image-1951\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cad31 e-con-full e-flex e-con e-child\" data-id=\"23cad31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad1fee animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2ad1fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1024x576.jpg\" class=\"attachment-large size-large wp-image-1952\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-310fc89 e-flex e-con-boxed e-con e-parent\" data-id=\"310fc89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe05c63 elementor-widget elementor-widget-heading\" data-id=\"fe05c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'approccio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86309c8 elementor-widget elementor-widget-text-editor\" data-id=\"86309c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Scopriamo insieme i tesori del marchio<\/h3><p>Abbiamo lavorato a stretto contatto con il cliente per riprogettare l'esperienza del marchio. Abbiamo condotto una ricerca sul campo nel museo per ottenere una prospettiva chiara sullo status quo e moderare i processi di innovazione.<\/p><p>Durante il nostro lavoro, abbiamo riconosciuto il potenziale per perfezionare il marchio e renderlo accessibile anche a un pubblico pi\u00f9 giovane. Il nostro approccio collaborativo ha incoraggiato uno scambio trasparente e ha garantito uno sviluppo continuo e graduale per tutta la durata del progetto.<\/p><p>Per esplorare le possibilit\u00e0 di sviluppare ulteriormente l'identit\u00e0 del marchio, abbiamo innanzitutto utilizzato il mezzo di comunicazione pi\u00f9 importante, accanto al sito web. La brochure, pubblicata in tre lingue, svolge un ruolo fondamentale nel <a href=\"https:\/\/www.superblau.com\/it\/offriamo-lo-sviluppo-di-prodotti-digitali\/\">Strategia di marketing<\/a> e sottolinea il ruolo essenziale dei punti di contatto fisici e dovrebbe servire come progetto iniziale per il nuovo concetto di marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4802e41 e-flex e-con-boxed e-con e-parent\" data-id=\"4802e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84545ba e-con-full e-flex e-con e-child\" data-id=\"84545ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467a511 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"467a511\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1024x576.jpg\" class=\"attachment-large size-large wp-image-1947\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714100c e-con-full e-flex e-con e-child\" data-id=\"714100c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b79e5 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c0b79e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1024x576.jpg\" class=\"attachment-large size-large wp-image-1948\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2d36d e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d36d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3008de6 elementor-widget elementor-widget-heading\" data-id=\"3008de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il risultato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d536a5 elementor-widget elementor-widget-text-editor\" data-id=\"6d536a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Il key visual \u00e8 il volto del marchio nei punti di contatto.<\/h3>\n<p>Il punto di partenza per il futuro percorso del marchio \u00e8 stato un nuovo branding con elementi visivi e testuali, che sono stati integrati nel design del volantino come esempio.<\/p>\n<p>Le audaci tonalit\u00e0 di marrone cioccolato intenso, completate da accenti giocosi di arancione brillante e toni di rosa vibranti, conferiscono al volantino una presenza visiva dinamica. Questa palette di colori strategica non solo mette in evidenza gli elementi chiave importanti, ma conferisce anche al volantino un'atmosfera giovanile e contemporanea.<\/p>\n<p>Ricordando una barretta di cioccolato, la brochure combina motivi di alta qualit\u00e0 del contesto museale, texture deliziose e tipografia di alta qualit\u00e0, creando un equilibrio armonioso che incoraggia lo spettatore a visitare il museo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-907e7b8 e-flex e-con-boxed e-con e-parent\" data-id=\"907e7b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a41ae14 e-con-full e-flex e-con e-child\" data-id=\"a41ae14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a42338 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6a42338\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1955\" alt=\"Museo del cioccolato di Colonia\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02c5a3d e-con-full e-flex e-con e-child\" data-id=\"02c5a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a49ad40 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a49ad40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1024x576.jpg\" class=\"attachment-large size-large wp-image-1954\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be940f e-con-full e-flex e-con e-child\" data-id=\"6be940f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c823c24 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c823c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1024x576.jpg\" class=\"attachment-large size-large wp-image-1998\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6746cde6 e-flex e-con-boxed e-con e-parent\" data-id=\"6746cde6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a064986 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6a064986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigazione dell&#039;articolo\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/it\/client-case\/markenworkshop-swiss-insurance-award\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Il prossimo progetto<\/span><span class=\"post-navigation__next--title\">Re-design di un marchio svizzero affermato: Premio Innovazione Assicurativa Svizzera<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a6a87a5 e-con-full e-flex e-con e-parent\" data-id=\"4a6a87a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e41e14 elementor-widget elementor-widget-template\" data-id=\"12e41e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facciamolo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La accompagniamo come agenzia di design quando il design incontra l'innovazione e nascono prodotti di successo. Lavoriamo insieme per creare esperienze digitali che lascino un'impressione duratura!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/it\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ci scriva<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Per celebrare il 30\u00b0 anniversario del marchio Museo del Cioccolato, Superblau ha sfruttato il potenziale sensoriale di questa straordinaria attrazione turistica di Colonia e ha dato al marchio un convincente rinnovamento.<\/p>","protected":false},"featured_media":1949,"template":"","service":[10,9],"class_list":["post-1300","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":4,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/1300\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/1300\/revisions\/2917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/service?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}