{"id":6375,"date":"2026-05-19T14:07:57","date_gmt":"2026-05-19T12:07:57","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=6375"},"modified":"2026-05-19T14:25:33","modified_gmt":"2026-05-19T12:25:33","slug":"redes-sociales-en-la-ciencia","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/es\/client-case\/social-media-in-der-wissenschaft\/","title":{"rendered":"Ciencia en Instagram: Estrategia de redes sociales para science.lu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6375\" class=\"elementor elementor-6375\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c56e9f5 e-flex e-con-boxed e-con e-parent\" data-id=\"5c56e9f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36dd6b84 elementor-widget elementor-widget-heading\" data-id=\"36dd6b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hacer la ciencia accesible en Instagram: science.lu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f51f4 elementor-widget elementor-widget-text-editor\" data-id=\"91f51f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La organizaci\u00f3n luxemburguesa de fomento de la investigaci\u00f3n FNR (Fonds National de la Recherche) tiene la misi\u00f3n de hacer que la ciencia y la investigaci\u00f3n sean accesibles al p\u00fablico en general. Un portal central para ello es <a href=\"https:\/\/science.lu\" target=\"_blank\" rel=\"noopener\">ciencia.lu<\/a>. Pero un sitio web por s\u00ed solo ya no llega a todos los p\u00fablicos, las redes sociales son la fuente de informaci\u00f3n m\u00e1s importante para muchas personas. Superblau desarroll\u00f3 el concepto de redes sociales y lo pone en pr\u00e1ctica continuamente desde noviembre de 2024. El resultado: alrededor de un 50 por ciento m\u00e1s de seguidores en pocos meses, y una comunicaci\u00f3n cient\u00edfica que act\u00faa como contrapeso a las noticias falsas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de3c18b elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3de3c18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Fondo Nacional de Investigaci\u00f3n (FNR), Luxemburgo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2024 \u2013 en curso<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Servicios:<\/strong> Estrategias de redes sociales y ejecuci\u00f3n, consultor\u00eda de marca, producci\u00f3n de contenido<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d595c1a e-flex e-con-boxed e-con e-parent\" data-id=\"4d595c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5714844b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5714844b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3979bcfa elementor-widget elementor-widget-heading\" data-id=\"3979bcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530f85a7 elementor-widget elementor-widget-heading\" data-id=\"530f85a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Los contenidos de la plataforma cient\u00edfica science.lu llegan a su p\u00fablico \u2014 pero no a donde buscan informaci\u00f3n hoy en d\u00eda: en las redes sociales.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5340f72b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5340f72b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46428df2 elementor-widget elementor-widget-heading\" data-id=\"46428df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6a9245 elementor-widget elementor-widget-heading\" data-id=\"3f6a9245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Una estrategia en redes sociales que traduce la ciencia al formato experiencial de Instagram y similares, sin perder su profundidad t\u00e9cnica.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6286b82e animated-slow elementor-hidden-mobile e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6286b82e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb2e8cf elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7fb2e8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"576\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1536x576.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-6764\" alt=\"Redes sociales en la ciencia: El equipo de science.lu se presenta ante la c\u00e1mara. Delante, en el centro, el logo de science.lu en el laboratorio cient\u00edfico m\u00e1s conocido de Luxemburgo.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1536x576.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-300x113.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1024x384.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-768x288.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-18x7.png 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea48e44 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ea48e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad.png\" class=\"attachment-large size-large wp-image-6763\" alt=\"Redes sociales en la ciencia: El equipo de science.lu se presenta ante la c\u00e1mara. Delante, en el centro, el logo de science.lu\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad.png 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-12x12.png 12w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714663e0 e-flex e-con-boxed e-con e-parent\" data-id=\"714663e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d098b9 elementor-widget elementor-widget-heading\" data-id=\"52d098b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EL RETO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af848e2 elementor-widget elementor-widget-text-editor\" data-id=\"5af848e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La ciencia como contrapeso a las noticias falsas \u2013 comprensible, cautivadora, sin recortes<\/h3><p>La comunicaci\u00f3n cient\u00edfica se enfrenta a una tarea parad\u00f3jica en 2025: debe preparar resultados de investigaci\u00f3n complejos en un medio optimizado para la velocidad, la imagen y la emoci\u00f3n, y al mismo tiempo seguir siendo contenido preciso. Aqu\u00ed es exactamente donde nuestro compromiso con science.lu marca la diferencia.<\/p><p>Adem\u00e1s est\u00e1 el multiling\u00fcismo de Luxemburgo: los contenidos tienen que funcionar en luxemburgu\u00e9s, alem\u00e1n, franc\u00e9s e ingl\u00e9s. As\u00ed que una historia sobre el dolor menstrual, la nutrici\u00f3n, la endometriosis o los premios de investigaci\u00f3n no solo tiene que ser ling\u00fc\u00edsticamente adecuada, sino tambi\u00e9n culturalmente conectable, para una poblaci\u00f3n que se mueve entre realidades de vida locales y movilidad internacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9fe99 e-flex e-con-boxed e-con e-parent\" data-id=\"ce9fe99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c29f516 e-con-full e-flex e-con e-child\" data-id=\"c29f516\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1619f43 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1619f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1024x1024.png\" class=\"attachment-large size-large wp-image-6759\" alt=\"Redes Sociales en la Ciencia: Una elipse sobre un fondo verde \u2013 en el centro dice 26 de mayo. Un ejemplo de publicaci\u00f3n en redes sociales en el \u00e1mbito cient\u00edfico.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abc289b e-con-full e-flex e-con e-child\" data-id=\"abc289b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a316801 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"a316801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1024x1024.png\" class=\"attachment-large size-large wp-image-6760\" alt=\"\u00a1Evento cient\u00edfico en Luxemburgo! \ud83d\udd2c\u2728 \u00a1No te lo pierdas!.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a73a3 e-flex e-con-boxed e-con e-parent\" data-id=\"e3a73a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a61c2a5 e-con-full e-flex e-con e-child\" data-id=\"a61c2a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-489be4f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"489be4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1024x1024.png\" class=\"attachment-large size-large wp-image-6761\" alt=\"\u00a1Hola a todos los fans de Mr. Science! Hoy vamos a hablar de algo s\u00faper interesante. \u00bfSab\u00edan que...? [Texto del post] #MrScience #science #FNR #Luxemburgo #ciencia #investigaci\u00f3n.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2e68c8 e-con-full e-flex e-con e-child\" data-id=\"e2e68c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4eae2 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"8a4eae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1024x1024.png\" class=\"attachment-large size-large wp-image-6762\" alt=\"Un ejemplo de carrusel de Instagram de la plataforma cient\u00edfica science.lu.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17fae26 e-flex e-con-boxed e-con e-parent\" data-id=\"17fae26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2610844 elementor-widget elementor-widget-heading\" data-id=\"2610844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbda6d elementor-widget elementor-widget-text-editor\" data-id=\"dbbda6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Concepto de redes sociales: Ciencia como servicio, no como conferencia<\/h3><p>El concepto de redes sociales desarrollado por Superblau sigue una promesa clara: hacer que el conocimiento sea pr\u00e1cticamente utilizable. En lugar de referir investigaciones abstractas, traducimos contenidos a formatos de servicio: \u201e\u00bfQu\u00e9 se puede hacer contra los dolores menstruales?\u201c, \u201e\u00bfPor qu\u00e9 las mujeres tienen dolor cuando tienen la regla?\u201c, \u201eEl Sr. Ciencia explica\u2026\u201c. Esta l\u00f3gica de formato aprovecha las fortalezas de las plataformas sin caer en lo sensacionalista.<\/p><h4>Reconocimiento visual como car\u00e1cter de marca<\/h4><p>Con plantillas claras y un sistema de colores consistente, hemos dado a science.lu una imagen de marca propia en las redes sociales. Los contenidos son reconocibles al instante con cada scroll, un factor importante en un feed saturado de informaci\u00f3n. Al mismo tiempo, la imagen sigue siendo humana, curiosa y atractiva.<\/p><h4>Implementaci\u00f3n diaria como servicio continuo<\/h4><p>La estrategia es solo el principio. Nosotros nos encargamos de la implementaci\u00f3n operativa de los canales: redacci\u00f3n, dise\u00f1o, producci\u00f3n y gesti\u00f3n de la comunidad. As\u00ed, science.lu se mantiene presente de forma continua como marca y puede reaccionar a los resultados de investigaciones actuales, discursos o debates sociales en cuanto sean relevantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f02e3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"f02e3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0522061 elementor-widget elementor-widget-heading\" data-id=\"0522061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultado\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1eab67 elementor-widget elementor-widget-text-editor\" data-id=\"d1eab67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>M\u00e1s del 50 por ciento de seguidores en pocos meses, y de forma org\u00e1nica.<\/h3><p>Desde que empezamos con nuestro compromiso en noviembre de 2024, el n\u00famero de seguidores en los canales de science.lu ha aumentado alrededor del 50 por ciento, sin presupuesto de rendimiento, sino gracias a una estrategia de contenido coherente y de calidad constante. Esto es m\u00e1s que un KPI: es la confirmaci\u00f3n de que la comunicaci\u00f3n cient\u00edfica funciona en Instagram cuando se toma en serio, como una disciplina independiente y no como un ap\u00e9ndice de la comunicaci\u00f3n de prensa tradicional.<\/p><h4>Comunicaci\u00f3n cient\u00edfica como tarea social<\/h4><p>La necesidad de comunicaci\u00f3n cient\u00edfica confiable sigue creciendo: en un entorno medi\u00e1tico donde la desinformaci\u00f3n es gratuita y la ciencia parece agotadora, la comunicaci\u00f3n confiable y bien hecha es una infraestructura democr\u00e1tica. Science.lu contribuye precisamente a esto, y Superblau se enorgullece de estar al lado de esta misi\u00f3n como socio estrat\u00e9gico y operativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5fbb45 e-flex e-con-boxed e-con e-parent\" data-id=\"d5fbb45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4a47 animated-slow elementor-arrows-position-outside elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"3df4a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-01-scaled.jpg\" alt=\"26-5 Investigaci\u00f3n sobre el c\u00e1ncer - Descubrimientos FR 01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-02-scaled.jpg\" alt=\"Investigaci\u00f3n del c\u00e1ncer - Descubrimientos FR 02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-03-scaled.jpg\" alt=\"26-5 Investigaci\u00f3n del c\u00e1ncer - Descubrimientos FR 03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-04-scaled.jpg\" alt=\"26-5 Investigaci\u00f3n del c\u00e1ncer - Descubrimientos FR 04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-05-scaled.jpg\" alt=\"26-5 Investigaci\u00f3n contra el c\u00e1ncer - Descubrimientos FR 05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-06-scaled.jpg\" alt=\"26-5 Investigaci\u00f3n del c\u00e1ncer - Descubrimientos FR 06\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73bfd598 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"73bfd598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b1b2df elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"55b1b2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEl dise\u00f1o de Superblau est\u00e1 repleto de ideas creativas originales y fue muy bien pensado desde el principio con muchos detalles agradables. El resultado es muy v\u00edvido y claro, y te dan ganas de empezar el proyecto, ya que los dise\u00f1adores fueron mucho m\u00e1s all\u00e1 de lo que se les ped\u00eda.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Jos\u00e9 Rodesch, science.lu<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c0c7ec0 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7c0c7ec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27c2af5c e-con-full e-flex e-con e-child\" data-id=\"27c2af5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b15cf9f elementor-widget elementor-widget-counter\" data-id=\"3b15cf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Algo<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f176e8 e-con-full e-flex e-con e-child\" data-id=\"7f176e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7e56d elementor-widget elementor-widget-counter\" data-id=\"1eb7e56d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Otra cosa<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d34da62 e-con-full e-flex e-con e-child\" data-id=\"7d34da62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ea4cd1 elementor-widget elementor-widget-counter\" data-id=\"14ea4cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Otra cosa<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">&gt;<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"365\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-577be765 e-flex e-con-boxed e-con e-parent\" data-id=\"577be765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cac3107 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"4cac3107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/wissen-das-tieraerztinnen-den-praxisalltag-erleichtert-just4vets\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Conocimientos que facilitan la vida cotidiana de los veterinarios: Just4Vets<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7867e38e e-con-full e-flex e-con e-parent\" data-id=\"7867e38e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a515f51 elementor-widget elementor-widget-template\" data-id=\"5a515f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Hag\u00e1moslo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te acompa\u00f1amos como agencia de dise\u00f1o cuando el dise\u00f1o se une a la innovaci\u00f3n y se crean productos de \u00e9xito. \u00a1Trabajemos juntos para crear experiencias digitales que dejen una impresi\u00f3n duradera!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/es\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escr\u00edbenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Wissenschaft auf Instagram zug\u00e4nglich machen: science.lu Die luxemburgische Forschungsf\u00f6rderungsorganisation FNR (Fonds National de la Recherche) hat den Auftrag, Wissenschaft und Forschung einer breiten \u00d6ffentlichkeit zug\u00e4nglich zu machen. Ein zentrales Portal hierzu ist science.lu. Doch eine Website allein erreicht heute nicht mehr alle Zielgruppen \u2013 soziale Medien sind f\u00fcr viele Menschen die wichtigste Informationsquelle. 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