{"id":357,"date":"2023-07-26T14:18:24","date_gmt":"2023-07-26T12:18:24","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=357"},"modified":"2023-11-29T17:50:21","modified_gmt":"2023-11-29T16:50:21","slug":"taller-de-marcas-premio-suizo-de-seguros","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/es\/client-case\/markenworkshop-swiss-insurance-award\/","title":{"rendered":"Redise\u00f1o de una marca suiza establecida: Premio Suizo a la Innovaci\u00f3n en Seguros"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"357\" class=\"elementor elementor-357\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12362d9e e-flex e-con-boxed e-con e-parent\" data-id=\"12362d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4745a87c elementor-widget elementor-widget-heading\" data-id=\"4745a87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/es\/service\/brand-design\/\" rel=\"tag\">Dise\u00f1o de marca<\/a>, <a href=\"https:\/\/www.superblau.com\/es\/service\/logo-design\/\" rel=\"tag\">Dise\u00f1o de logotipos<\/a>, <a href=\"https:\/\/www.superblau.com\/es\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicaci\u00f3n de marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1966acd0 elementor-widget elementor-widget-heading\" data-id=\"1966acd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o de una marca suiza establecida: Premio Suizo a la Innovaci\u00f3n en Seguros <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5421788f elementor-widget elementor-widget-text-editor\" data-id=\"5421788f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestro cliente Ringier Axel Springer Suiza nos encarg\u00f3 el dise\u00f1o de la marca del anterior \u00bbPremio a la Innovaci\u00f3n del Sector Asegurador Suizo\u00ab para el \u00bbPremio a la Innovaci\u00f3n del Sector Asegurador Suizo\u00ab.<\/p><p>El objetivo era rejuvenecer el tradicional premio en el principal emplazamiento europeo del sector de los seguros para llegar en el futuro a grupos destinatarios nuevos y m\u00e1s j\u00f3venes, como empresas tecnol\u00f3gicas de nueva creaci\u00f3n o actores ajenos al sector.\u00a0<span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); text-align: var(--text-align);\">Comenzamos el proyecto con un taller de marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668077cd elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"668077cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ringieraxelspringer.ch\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Ringier Axel Springer Media AG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f5bf52 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48f5bf52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e39df52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1e39df52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1916\" alt=\"german: Comienza con un taller de marca: El dise\u00f1o de marca condensa la identidad de marca en el menor espacio posible english: It starts with a brand workshop: El dise\u00f1o de marca condensa la identidad de marca en el menor espacio posible\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-487df1a6 e-flex e-con-boxed e-con e-parent\" data-id=\"487df1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab2a918 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"7ab2a918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSuperblau convirti\u00f3 nuestra idea b\u00e1sica y los requisitos de nuestras partes interesadas en un concepto visual s\u00f3lido. El resultado fue una marca de premios \u00fanica con la que podemos llegar a nuestro p\u00fablico deseado.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.linkedin.com\/in\/jeannette-lutz-69029a148\/\" target=\"_blank\" rel=\"noopener\">Jeannette Lutz, Directora de Marketing<\/a> <br>Ringier Axel Springer AG<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76891445 e-flex e-con-boxed e-con e-parent\" data-id=\"76891445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c770c9e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7c770c9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9aadf1 elementor-widget elementor-widget-heading\" data-id=\"4b9aadf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b48741b elementor-widget elementor-widget-heading\" data-id=\"5b48741b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo creamos una marca nacional para un premio establecido que atraiga a un grupo objetivo innovador?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441eaf24 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"441eaf24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ebe7a5 elementor-widget elementor-widget-heading\" data-id=\"24ebe7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9e46a9 elementor-widget elementor-widget-heading\" data-id=\"4f9e46a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Un sprint de marca centrado en la investigaci\u00f3n de puntos de referencia sent\u00f3 las bases de un dise\u00f1o de marca inconfundible.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b350462 e-flex e-con-boxed e-con e-parent\" data-id=\"b350462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-249378d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"249378d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1536x864.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1920\" alt=\"Premio Suizo a la Innovaci\u00f3n en Seguros\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1536x864.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-300x169.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1024x576.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-768x432.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-18x10.png 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a085974 e-flex e-con-boxed e-con e-parent\" data-id=\"6a085974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2800a1e5 elementor-widget elementor-widget-heading\" data-id=\"2800a1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb6e32 elementor-widget elementor-widget-text-editor\" data-id=\"70bb6e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Transformaci\u00f3n de la tradici\u00f3n<\/h3>\n<p>El \u00bbPremio Suizo a la Innovaci\u00f3n en Seguros\u00ab se concede desde hace casi 25 a\u00f1os a los proyectos m\u00e1s innovadores y destacados del sector asegurador suizo. La marca existente representaba, por tanto, el premio central del sector en Suiza. Transformar una marca as\u00ed requer\u00eda una sensibilidad y una consideraci\u00f3n especiales por la larga tradici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e104ae2 e-flex e-con-boxed e-con e-parent\" data-id=\"e104ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc0e42 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"edc0e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1913\" alt=\"Premio Suizo a la Innovaci\u00f3n en Seguros - Insignia Telef\u00f3nica\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d9597 e-flex e-con-boxed e-con e-parent\" data-id=\"39d9597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f038d elementor-widget elementor-widget-heading\" data-id=\"f0f038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aba099 elementor-widget elementor-widget-text-editor\" data-id=\"1aba099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: Apercu, sans-serif; color: rgb(26, 26, 26); letter-spacing: normal; word-spacing: 0px;\">Inicio del proyecto colaborativo en el taller de marca<\/h3><p>En un sprint de marca, primero desarrollamos especificaciones detalladas para el proyecto junto con las partes interesadas de distintas \u00e1reas del cliente (editorial, marketing, eventos). Un aspecto importante fue la evaluaci\u00f3n comparativa dentro del sector de los premios B2B para armonizar la identidad de marca, los puntos de venta exclusivos y los requisitos de los clientes.&nbsp;<\/p>\n<p>A continuaci\u00f3n, se elabor\u00f3 conjuntamente un diferencial de valores para categorizar y ponderar atributos como \u00abSuiza frente a singularidad\u00bb o \u00abrevoluci\u00f3n frente a evoluci\u00f3n\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4763f0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4763f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a4444 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67a4444\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1928\" alt=\"Premio Suizo a la Innovaci\u00f3n en Seguros - Sitio web\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52bae2 e-flex e-con-boxed e-con e-parent\" data-id=\"b52bae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa8bf4 elementor-widget elementor-widget-heading\" data-id=\"efa8bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0974a47 elementor-widget elementor-widget-text-editor\" data-id=\"0974a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Una marca que combina seguridad e innovaci\u00f3n.\u00a0<\/h3><p>Hemos creado una marca visual en forma de monolito que encarna la estabilidad y la seguridad como valores importantes de la industria. Al mismo tiempo, en un esp\u00edritu de continuidad y tradici\u00f3n, la bombilla se integr\u00f3 en la nueva forma como s\u00edmbolo tradicional que contin\u00faa el simbolismo del anterior logotipo del premio.<\/p><p>El esquema de colores utiliza dos tonos de azul, que representan valores como la fiabilidad y la seguridad, y un tono de verde con un fuerte componente amarillo, que representa los valores innovadores y progresistas de un premio destinado a la innovaci\u00f3n.<\/p><p>A continuaci\u00f3n, adaptamos el concepto de dise\u00f1o resultante para la marca a varias aplicaciones del premio, incluida una campa\u00f1a de marketing con varios formatos digitales y anal\u00f3gicos.<\/p><p>Estaremos encantados de ayudarte con el dise\u00f1o de tu marca, ya sea para tu empresa o para la marca de tu producto. D\u00e9janos <a href=\"https:\/\/www.superblau.com\/es\/ponte-en-contacto-con\/\">\u00a1por un espresso!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420761b e-flex e-con-boxed e-con e-parent\" data-id=\"420761b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-754f581 e-con-full e-flex e-con e-child\" data-id=\"754f581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6326f8b animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6326f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1024x768.jpg\" class=\"attachment-large size-large wp-image-2004\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1024x768.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-300x225.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-768x576.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1536x1152.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-16x12.jpg 16w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcae27e e-con-full e-flex e-con e-child\" data-id=\"dcae27e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f43da animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e7f43da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1024x768.png\" class=\"attachment-large size-large wp-image-2003\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1024x768.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-300x225.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-768x576.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1536x1152.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-16x12.png 16w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8777492 e-con-full e-flex e-con e-child\" data-id=\"8777492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a50fbd animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2a50fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1915\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f49aca0 e-flex e-con-boxed e-con e-parent\" data-id=\"f49aca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-339b25a9 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"339b25a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/key-visual-schokoladenmuseum\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Proyecto anterior<\/span><span class=\"post-navigation__prev--title\">El lado chocolate de Colonia: descubriendo la esencia de la marca<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/die-beste-nachrichten-app\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo proyecto<\/span><span class=\"post-navigation__next--title\">Convertir la sesi\u00f3n informativa del canciller en una aplicaci\u00f3n de noticias: H10<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160b8685 e-con-full e-flex e-con e-parent\" data-id=\"160b8685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864da37 elementor-widget elementor-widget-template\" data-id=\"864da37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Hag\u00e1moslo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te acompa\u00f1amos como agencia de dise\u00f1o cuando el dise\u00f1o se une a la innovaci\u00f3n y se crean productos de \u00e9xito. \u00a1Trabajemos juntos para crear experiencias digitales que dejen una impresi\u00f3n duradera!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/es\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escr\u00edbenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nuestro cliente Ringier Axel Springer Suiza nos encarg\u00f3 revisar la transformaci\u00f3n de la marca del anterior \u00bbPremio Suizo a la Innovaci\u00f3n en Seguros\u00ab en el \u00bbPremio Suizo a la Innovaci\u00f3n en Seguros\u00ab.<\/p>","protected":false},"featured_media":1916,"template":"","service":[10,8,9],"class_list":["post-357","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-logo-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/357\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/357\/revisions\/2515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/service?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}