{"id":2290,"date":"2023-09-27T18:48:30","date_gmt":"2023-09-27T16:48:30","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=2290"},"modified":"2024-09-17T16:04:02","modified_gmt":"2024-09-17T14:04:02","slug":"agencia-digital-hz-seguros","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/es\/client-case\/digitalagentur-hz-insurance\/","title":{"rendered":"Campa\u00f1as de marketing integradas que impulsan el crecimiento"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2290\" class=\"elementor elementor-2290\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614f6015 e-flex e-con-boxed e-con e-parent\" data-id=\"614f6015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78a167 elementor-widget elementor-widget-heading\" data-id=\"a78a167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/es\/service\/brand-design\/\" rel=\"tag\">Dise\u00f1o de marca<\/a>, <a href=\"https:\/\/www.superblau.com\/es\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicaci\u00f3n de marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223c5018 elementor-widget elementor-widget-heading\" data-id=\"223c5018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campa\u00f1as de marketing integradas que impulsan el crecimiento<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ff6a16 elementor-widget elementor-widget-text-editor\" data-id=\"54ff6a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schweizer Handelszeitung recurri\u00f3 a Superblau como agencia digital con el encargo de dise\u00f1ar cuatro campa\u00f1as de marketing para su marca \u201eHZ Insurance\u201c. HZ Insurance es la principal plataforma B2B del sector de los seguros en Suiza. El objetivo de las campa\u00f1as era aumentar el n\u00famero de visitantes a dos eventos (HZ Insurance Forum y HZ Insurance Horizon Day), incrementar las suscripciones al bolet\u00edn y comunicar el lanzamiento del nuevo ePaper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cb7673 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72cb7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Handelszeitung (Ringier Axel Springer Media AG)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f66a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9f66a63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02fae17 elementor-widget elementor-widget-image\" data-id=\"02fae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2307\" alt=\"La agencia digital ha cumplido: m\u00e1s de un tercio m\u00e1s de visitantes que el a\u00f1o pasado en el HZ Insurance Forum. La imagen muestra dos motivos de la campa\u00f1a.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/Cover-Mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c9eaa49 e-flex e-con-boxed e-con e-parent\" data-id=\"3c9eaa49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518396b3 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"518396b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLa profesionalidad, creatividad y compromiso de Superblau superaron mis expectativas y contribuyeron a que nuestro foro estuviera completo.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.linkedin.com\/in\/jeannette-lutz-69029a148\/\" target=\"_blank\" rel=\"noopener\">Jeannette Lutz<\/a><br>Ringier Axel Springer AG<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d03c1f3 e-flex e-con-boxed e-con e-parent\" data-id=\"4d03c1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-767bbf9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"767bbf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c847f1c elementor-widget elementor-widget-heading\" data-id=\"c847f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d635468 elementor-widget elementor-widget-heading\" data-id=\"2d635468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo podemos lograr el reconocimiento de la marca paraguas en las distintas marcas de eventos y aprovechar as\u00ed las sinergias comunicativas?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1175885d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1175885d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504a417f elementor-widget elementor-widget-heading\" data-id=\"504a417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b646a2b elementor-widget elementor-widget-heading\" data-id=\"5b646a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Se utiliz\u00f3 un sprint de marca para definir los valores generales de la marca y desarrollar un concepto global de comunicaci\u00f3n y dise\u00f1o.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a15f8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"5a15f8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a3556f elementor-widget elementor-widget-heading\" data-id=\"19a3556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad4e6 elementor-widget elementor-widget-text-editor\" data-id=\"8ad4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Los valores de la marca en un r\u00e1pido repaso con Brand Sprint<\/h3><p>Un requisito para la agencia digital y las medidas de comunicaci\u00f3n era que la marca \u00abHZ Insurance\u00bb fuera reconocible en todas las campa\u00f1as individuales.<\/p><p>Por esta raz\u00f3n, recomendamos a Handelszeitung que lanzara las campa\u00f1as, que iban a durar m\u00e1s de un a\u00f1o, con un sprint de marca de medio d\u00eda en el que deb\u00edan definirse tanto los valores de la marca como las expectativas de las campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7564d06 e-flex e-con-boxed e-con e-parent\" data-id=\"7564d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59621b elementor-widget elementor-widget-video\" data-id=\"d59621b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Banners-1.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d26c8d8 e-flex e-con-boxed e-con e-parent\" data-id=\"d26c8d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be444ed elementor-widget elementor-widget-heading\" data-id=\"be444ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7cef6 elementor-widget elementor-widget-text-editor\" data-id=\"dd7cef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Concepto de dise\u00f1o eficiente con el taller \u00abEstudio de Dise\u00f1o<\/h3><p>Una vez definidas eficazmente las especificaciones y decididas de forma vinculante, primero hab\u00eda que desarrollar el concepto de dise\u00f1o y el marco visual y de contenido de todas las campa\u00f1as. Para conseguir resultados lo antes posible, decidimos desarrollarlo en un taller de cocreaci\u00f3n con un equipo de dise\u00f1adores y desarrolladores de conceptos.<\/p><p>El resultado fueron dos conceptos de dise\u00f1o para que las campa\u00f1as eligieran en un breve espacio de tiempo. El cliente se decidi\u00f3 por ambos dise\u00f1os y su uso distribuido en los distintos productos. \ud83d\ude03 Hab\u00edamos dejado suficiente flexibilidad en nuestro planteamiento para que la combinaci\u00f3n de los dos conceptos no fuera un problema, sino m\u00e1s bien un enriquecimiento del concepto de campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef554a e-flex e-con-boxed e-con e-parent\" data-id=\"4ef554a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3594c7 elementor-widget elementor-widget-video\" data-id=\"a3594c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Insta-Post_forum.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa3193d e-flex e-con-boxed e-con e-parent\" data-id=\"2fa3193d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-785d4fa e-flex e-con-boxed e-con e-child\" data-id=\"785d4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea89c elementor-widget elementor-widget-heading\" data-id=\"b8ea89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e488984 elementor-widget elementor-widget-text-editor\" data-id=\"e488984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Gesti\u00f3n flexible de campa\u00f1as con una amplia gama de medios por parte de la agencia digital<\/h3>\n<p>A continuaci\u00f3n, se pusieron en marcha las campa\u00f1as individuales de acuerdo con una priorizaci\u00f3n especificada por el cliente. Dise\u00f1amos toda la gama de medios de comunicaci\u00f3n: Desde anuncios impresos para peri\u00f3dicos y revistas hasta formatos animados para redes sociales y banners publicitarios digitales para mostrar en sitios web y aplicaciones.<\/p>\n<p>Como los eventos en concreto estaban a\u00fan en fase de desarrollo y la campa\u00f1a ten\u00eda que reaccionar r\u00e1pidamente a la evoluci\u00f3n de los participantes inscritos, los procesos de producci\u00f3n \u00e1giles garantizaron que pudi\u00e9ramos responder r\u00e1pidamente a los deseos del cliente.<\/p><p>El resultado es impresionante: <b>37% m\u00e1s visitantes<\/b> en comparaci\u00f3n con el a\u00f1o anterior <b>Foro de Seguros HZ 2023<\/b> y un <b>entradas agotadas<\/b> en el primer <b>D\u00eda Horizonte de Seguros HZ<\/b>!<\/p>\n<p>\u00bfNecesitas una campa\u00f1a eficaz? \u00bfUna medida de marketing que te aporte crecimiento?&nbsp;<a href=\"https:\/\/www.superblau.com\/es\/ponte-en-contacto-con\/\">Entonces, \u00a1deja que hablemos nosotros!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d90ca12 animated-slow elementor-arrows-position-inside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"1d90ca12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Poster-mockup-for-gifs-2-1536x864.jpg\" alt=\"Poster-mockup-for-gifs\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Mockup_magazines-1536x864.jpg\" alt=\"Mockup_revistas\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d6f7b elementor-widget elementor-widget-gallery\" data-id=\"32d6f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30149d2b e-flex e-con-boxed e-con e-parent\" data-id=\"30149d2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f18ff81 e-con-full e-flex e-con e-child\" data-id=\"6f18ff81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f3c78 elementor-widget elementor-widget-counter\" data-id=\"6d8f3c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Aumento de la venta de entradas<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"37\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span 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href=\"https:\/\/www.superblau.com\/es\/client-case\/markenentwicklung-flux-luxemburg\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Reforzar la educaci\u00f3n en materias STEM en Luxemburgo: \u0192Lux<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/cgm-life-app\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Siguiente<\/span><span class=\"post-navigation__next--title\">Una app de salud digital que da a los pacientes m\u00e1s control sobre sus datos sanitarios VIDA CGM<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2b0b02 e-con-full e-flex e-con e-parent\" data-id=\"7a2b0b02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a949907 elementor-widget elementor-widget-template\" data-id=\"3a949907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Hag\u00e1moslo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te acompa\u00f1amos como agencia de dise\u00f1o cuando el dise\u00f1o se une a la innovaci\u00f3n y se crean productos de \u00e9xito. \u00a1Trabajemos juntos para crear experiencias digitales que dejen una impresi\u00f3n duradera!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/es\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escr\u00edbenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El Schweizer Handelszeitung recurri\u00f3 a Superblau como agencia digital para dise\u00f1ar cuatro campa\u00f1as de marketing para su marca \u201eHZ Insurance\u201c. <\/p>","protected":false},"featured_media":2307,"template":"","service":[10,9],"class_list":["post-2290","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/2290\/revisions"}],"predecessor-version":[{"id":4464,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/2290\/revisions\/4464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media\/2307"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/service?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}