{"id":1300,"date":"2023-07-25T10:33:55","date_gmt":"2023-07-25T08:33:55","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=1300"},"modified":"2023-12-08T19:00:34","modified_gmt":"2023-12-08T18:00:34","slug":"museo-del-chocolate-key-visual","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/es\/client-case\/key-visual-schokoladenmuseum\/","title":{"rendered":"El lado chocolate de Colonia: descubriendo la esencia de la marca"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1300\" class=\"elementor elementor-1300\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68144485 e-flex e-con-boxed e-con e-parent\" data-id=\"68144485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-297b5552 elementor-widget elementor-widget-heading\" data-id=\"297b5552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/es\/service\/brand-design\/\" rel=\"tag\">Dise\u00f1o de marca<\/a>, <a href=\"https:\/\/www.superblau.com\/es\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicaci\u00f3n de marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438d187c elementor-widget elementor-widget-heading\" data-id=\"438d187c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El lado chocolate de Colonia: descubriendo la esencia de la marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7867db24 elementor-widget elementor-widget-text-editor\" data-id=\"7867db24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con motivo del 30 aniversario de la marca Museo del Chocolate, Superblau aprovech\u00f3 el potencial sensorial de esta atracci\u00f3n tur\u00edstica \u00fanica de Colonia y dio a la marca una renovaci\u00f3n convincente mediante el key visual. El objetivo era ofrecer una experiencia duradera y chocolatosa en todos los puntos de contacto con el cliente y lograr as\u00ed una mayor fidelidad de los clientes y una mejor reconocibilidad a trav\u00e9s de un key visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a40e73 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62a40e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> Museo del Chocolate de Colonia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Marco temporal:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2652305 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2652305\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1641f3e2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1641f3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1949\" alt=\"german: Teil des Key Visual Projekts beim Schokoladenmuseum K\u00f6ln: der Info-Flyer. english: Parte del proyecto visual clave en el Museo del Chocolate de Colonia: el folleto informativo.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a04a10b e-flex e-con-boxed e-con e-parent\" data-id=\"1a04a10b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334fd591 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"334fd591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tNos impresion\u00f3 el enfoque de Superblau tanto para el redise\u00f1o de nuestro envase como de nuestro key visual. Pudimos tomar decisiones r\u00e1pidamente en talleres conjuntos y el rendimiento creativo de Superblau super\u00f3 nuestras expectativas.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-326b6620 e-flex e-con-boxed e-con e-parent\" data-id=\"326b6620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-136e6f9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"136e6f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285007c1 elementor-widget elementor-widget-heading\" data-id=\"285007c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d033ab0 elementor-widget elementor-widget-heading\" data-id=\"1d033ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo podemos expresar m\u00e1s claramente los valores de la marca y hacerla m\u00e1s visible en la competencia con los proveedores tur\u00edsticos?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64dee51c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"64dee51c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fae19e2 elementor-widget elementor-widget-heading\" data-id=\"3fae19e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f177b9f elementor-widget elementor-widget-heading\" data-id=\"5f177b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En talleres de exploraci\u00f3n conjunta, se definieron dos rutas para el concepto de marca, que se realiz\u00f3 en estrecha iteraci\u00f3n y con el uso de pruebas de usuario.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79f638e2 e-flex e-con-boxed e-con e-parent\" data-id=\"79f638e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e551fc elementor-widget elementor-widget-heading\" data-id=\"10e551fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0336ca elementor-widget elementor-widget-text-editor\" data-id=\"6a0336ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Teniendo en cuenta la gran diversidad dentro de la marca<\/h3>\n<p>En <a href=\"https:\/\/schokoladenmuseum.de\" target=\"_blank\" rel=\"noopener\">Museo del Chocolate<\/a> es sin\u00f3nimo de chocolate. Pero tambi\u00e9n representa mucho m\u00e1s: es un monumento emblem\u00e1tico de la ciudad de Colonia, tiene una misi\u00f3n educativa, es el primer museo clim\u00e1ticamente neutro fuertemente comprometido con la sostenibilidad y ofrece a sus visitantes una amplia gama de opciones de entretenimiento.<\/p>\n<p>El mayor reto era expresar esta diversidad en la identidad de la marca, representada por los elementos visuales clave, garantizando al mismo tiempo una comunicaci\u00f3n de marca n\u00edtida y s\u00f3lida.<\/p>\n<p>Para explorar las posibilidades de seguir desarrollando la identidad de marca, utilizamos primero el medio de comunicaci\u00f3n m\u00e1s importante, junto con el sitio web. El folleto, publicado en tres idiomas, desempe\u00f1a un papel clave en la estrategia de marketing y subraya el papel esencial de los puntos de contacto f\u00edsicos, y deb\u00eda servir como proyecto inicial del nuevo concepto de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c47af8f e-flex e-con-boxed e-con e-parent\" data-id=\"7c47af8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59c7814 e-con-full e-flex e-con e-child\" data-id=\"59c7814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722257c4 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"722257c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1024x576.jpg\" class=\"attachment-large size-large wp-image-1951\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cad31 e-con-full e-flex e-con e-child\" data-id=\"23cad31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad1fee animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2ad1fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1024x576.jpg\" class=\"attachment-large size-large wp-image-1952\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-310fc89 e-flex e-con-boxed e-con e-parent\" data-id=\"310fc89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe05c63 elementor-widget elementor-widget-heading\" data-id=\"fe05c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86309c8 elementor-widget elementor-widget-text-editor\" data-id=\"86309c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Descubrir juntos los tesoros de la marca<\/h3><p>Trabajamos en estrecha colaboraci\u00f3n con el cliente para redise\u00f1ar la experiencia de marca. Realizamos una investigaci\u00f3n de campo en el museo para obtener una perspectiva clara del statu quo y moderar los procesos de innovaci\u00f3n.<\/p><p>Durante nuestro trabajo, reconocimos el potencial para refinar la marca y tambi\u00e9n hacerla accesible a un p\u00fablico m\u00e1s joven. Nuestro enfoque colaborativo foment\u00f3 un intercambio transparente y garantiz\u00f3 un desarrollo continuo y gradual a lo largo de la duraci\u00f3n del proyecto.<\/p><p>Para explorar las posibilidades de seguir desarrollando la identidad de la marca, primero utilizamos el medio de comunicaci\u00f3n m\u00e1s importante junto con el sitio web. El folleto, que se publica en tres idiomas, desempe\u00f1a un papel clave en la <a href=\"https:\/\/www.superblau.com\/es\/ofrecemos-desarrollo-de-productos-digitales\/\">Estrategia de marketing<\/a> y subraya el papel esencial de los puntos de contacto f\u00edsicos y debe servir como proyecto inicial para el nuevo concepto de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4802e41 e-flex e-con-boxed e-con e-parent\" data-id=\"4802e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84545ba e-con-full e-flex e-con e-child\" data-id=\"84545ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467a511 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"467a511\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1024x576.jpg\" class=\"attachment-large size-large wp-image-1947\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714100c e-con-full e-flex e-con e-child\" data-id=\"714100c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b79e5 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c0b79e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1024x576.jpg\" class=\"attachment-large size-large wp-image-1948\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2d36d e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d36d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3008de6 elementor-widget elementor-widget-heading\" data-id=\"3008de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d536a5 elementor-widget elementor-widget-text-editor\" data-id=\"6d536a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La clave visual como rostro de la marca en los puntos de contacto<\/h3>\n<p>El punto de partida del futuro viaje de la marca fue un nuevo branding con elementos visuales y textuales, que se integraron en el dise\u00f1o del folleto a modo de ejemplo.<\/p>\n<p>Atrevidos tonos de marr\u00f3n chocolate intenso, complementados con juguetones acentos de naranja brillante y vibrantes tonos rosas, dan al folleto una presencia visual din\u00e1mica. Esta paleta de colores estrat\u00e9gica no s\u00f3lo resalta elementos clave importantes, sino que tambi\u00e9n da al folleto un aire juvenil y contempor\u00e1neo.<\/p>\n<p>El folleto, que recuerda a una tableta de chocolate, combina motivos de alta calidad del contexto del museo, texturas deliciosas y tipograf\u00eda de alta calidad, creando un equilibrio armonioso que anima al espectador a visitar el museo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-907e7b8 e-flex e-con-boxed e-con e-parent\" data-id=\"907e7b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a41ae14 e-con-full e-flex e-con e-child\" data-id=\"a41ae14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a42338 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6a42338\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1955\" alt=\"Museo del Chocolate de Colonia\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02c5a3d e-con-full e-flex e-con e-child\" data-id=\"02c5a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a49ad40 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a49ad40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1024x576.jpg\" class=\"attachment-large size-large wp-image-1954\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be940f e-con-full e-flex e-con e-child\" data-id=\"6be940f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c823c24 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c823c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1024x576.jpg\" class=\"attachment-large size-large wp-image-1998\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6746cde6 e-flex e-con-boxed e-con e-parent\" data-id=\"6746cde6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a064986 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6a064986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/markenworkshop-swiss-insurance-award\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo proyecto<\/span><span class=\"post-navigation__next--title\">Redise\u00f1o de una marca suiza establecida: Premio Suizo a la Innovaci\u00f3n en Seguros<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a6a87a5 e-con-full e-flex e-con e-parent\" data-id=\"4a6a87a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e41e14 elementor-widget elementor-widget-template\" data-id=\"12e41e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Hag\u00e1moslo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te acompa\u00f1amos como agencia de dise\u00f1o cuando el dise\u00f1o se une a la innovaci\u00f3n y se crean productos de \u00e9xito. \u00a1Trabajemos juntos para crear experiencias digitales que dejen una impresi\u00f3n duradera!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/es\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escr\u00edbenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Para conmemorar el 30 aniversario de la marca Museo del Chocolate, Superblau aprovech\u00f3 el potencial sensorial de esta atracci\u00f3n tur\u00edstica \u00fanica de Colonia y dio a la marca una renovaci\u00f3n convincente.<\/p>","protected":false},"featured_media":1949,"template":"","service":[10,9],"class_list":["post-1300","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":4,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/1300\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/1300\/revisions\/2917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/service?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}