{"id":1112,"date":"2023-07-28T14:22:21","date_gmt":"2023-07-28T12:22:21","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=1112"},"modified":"2023-11-29T17:48:30","modified_gmt":"2023-11-29T16:48:30","slug":"desarrollo-de-marca-flux-luxemburgo","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/es\/client-case\/markenentwicklung-flux-luxemburg\/","title":{"rendered":"Reforzar la educaci\u00f3n en materias STEM en Luxemburgo: \u0192Lux"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1112\" class=\"elementor elementor-1112\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c1797 e-flex e-con-boxed e-con e-parent\" data-id=\"d5c1797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4fc7c elementor-widget elementor-widget-heading\" data-id=\"bd4fc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/es\/service\/brand-design\/\" rel=\"tag\">Dise\u00f1o de marca<\/a>, <a href=\"https:\/\/www.superblau.com\/es\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicaci\u00f3n de marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e986b elementor-widget elementor-widget-heading\" data-id=\"a6e986b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reforzar la educaci\u00f3n en las materias STEM: flujo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14faaa elementor-widget elementor-widget-text-editor\" data-id=\"f14faaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para animar a los j\u00f3venes de Luxemburgo a empezar a estudiar materias STEM, Superblau desarroll\u00f3 una marca para un concurso de talentos organizado por el Fonds National de la Recherche (FNR) y elabor\u00f3 una estrategia de marketing integral centrada en las redes sociales. Gracias a un taller centrado en la marca, pudimos facilitar un breve plazo de implementaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecd862 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aecd862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fnr.lu\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> FNR, Luxemburgo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88f2cd9 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"88f2cd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fd1ef elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e9fd1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1075\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1536x1075.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1182\" alt=\"alem\u00e1n: Desarrollo de marca para flux: Dise\u00f1o de un cartel para el proyecto. ingl\u00e9s: Desarrollo de marca para flux: Dise\u00f1o de un cartel para el proyecto.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1536x1075.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-300x210.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1024x717.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-768x538.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29a42e6 e-flex e-con-boxed e-con e-parent\" data-id=\"29a42e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585a818 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"585a818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEl dise\u00f1o de Superblau est\u00e1 lleno de ideas creativas originales y fue muy bien pensado desde el principio, con muchos detalles bonitos. El resultado es muy vivo y claro, y abre el apetito por el proyecto, ya que los dise\u00f1adores fueron mucho m\u00e1s all\u00e1 de lo que se requer\u00eda.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.science.lu\/de\/die-menschen-hinter-sciencelu\/joseph-rodesch-alias-mr-science-weiss-auf-fast-alles-eine-antwort\" target=\"_blank\" rel=\"noopener\">Joseph Rodesch<\/a><br>ciencia.lu<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d592b12 e-flex e-con-boxed e-con e-parent\" data-id=\"d592b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a7e63b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a7e63b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f484c0 elementor-widget elementor-widget-heading\" data-id=\"7f484c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b721ce elementor-widget elementor-widget-heading\" data-id=\"5b721ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Desarrollo de marca y estrategia de marketing para un nuevo formato televisivo en un plazo ajustado.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521613a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"521613a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9377f elementor-widget elementor-widget-heading\" data-id=\"eb9377f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc34d4f elementor-widget elementor-widget-heading\" data-id=\"fc34d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">R\u00e1pida implantaci\u00f3n mediante la colaboraci\u00f3n as\u00edncrona y las sesiones moderadas del Estudio de Dise\u00f1o.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca75d48 e-flex e-con-boxed e-con e-parent\" data-id=\"ca75d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17fdcbb elementor-widget elementor-widget-heading\" data-id=\"17fdcbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96d3e5 elementor-widget elementor-widget-text-editor\" data-id=\"b96d3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Desarrollar una nueva marca de televisi\u00f3n nacional en el menor tiempo posible. Desarrollo de marca a alta velocidad, \u00bfc\u00f3mo es posible? \u00a1Con un taller de marca!<\/h3><p>Este proyecto, que inclu\u00eda el desarrollo de marca para un programa de TV y una estrategia hol\u00edstica de marketing multicanal, requer\u00eda una eficacia excepcional en un plazo limitado. El objetivo era crear una identidad corporativa memorable e innovadora que hiciera accesible el tema de la ciencia a un grupo objetivo joven y diera visibilidad a Luxemburgo como lugar.<\/p><p>El equipo super\u00f3 el reto organizando cuidadosamente los recursos y coordin\u00e1ndose estrechamente con los gremios implicados para garantizar que los objetivos del proyecto se alcanzaran dentro del presupuesto y el plazo asignados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc15d39 e-flex e-con-boxed e-con e-parent\" data-id=\"cc15d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0978f2d e-flex e-con-boxed e-con e-child\" data-id=\"0978f2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e02b51 elementor-widget elementor-widget-video\" data-id=\"9e02b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/230728_Flux_Logo-Web_beige.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5206b3a elementor-widget elementor-widget-heading\" data-id=\"5206b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">El primer paso fue desarrollar el nombre de la marca en un taller de redacci\u00f3n: el nombre fLUX combinaba varios niveles que encajaban perfectamente con la marca de TV. Tomamos prestado el \u201e\u0192\u201c como s\u00edmbolo matem\u00e1tico de \u201efunci\u00f3n\u201c, el t\u00e9rmino \u201eflujo\u201c como cantidad f\u00edsica... y, por supuesto, tambi\u00e9n hab\u00eda un poco de \u201eLuxemburgo\u201c en el nombre.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3372742 e-flex e-con-boxed e-con e-parent\" data-id=\"3372742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f74dc elementor-widget elementor-widget-heading\" data-id=\"e9f74dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853d7b3 elementor-widget elementor-widget-text-editor\" data-id=\"853d7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La colaboraci\u00f3n as\u00edncrona eficaz inspira la creatividad<\/h3><p>Gracias a la colaboraci\u00f3n de las partes interesadas de distintas disciplinas, este proyecto avanz\u00f3 r\u00e1pidamente mediante una lluvia de ideas iterativa y una implementaci\u00f3n sin fisuras. Este enfoque nos permiti\u00f3 gestionar eficazmente la complejidad del proyecto y conseguir escalabilidad, garantizando un flujo de trabajo fluido y eficaz de principio a fin.<\/p><h4>Enfoque experto: Integrar la mejor experiencia<\/h4><p>La campa\u00f1a de marketing centrada en las redes sociales se elabor\u00f3 meticulosamente con la participaci\u00f3n de una persona influyente local cuyo perfil ampliaba deliberadamente la personalidad del protagonista del programa cient\u00edfico, Joseph Rodesch, hacia un p\u00fablico objetivo m\u00e1s joven. Otras asociaciones estrat\u00e9gicas con partes interesadas del panorama educativo nacional garantizaron un compromiso natural y cautivador con el p\u00fablico objetivo y aumentaron la eficacia de la campa\u00f1a en general.<\/p><p>\u00bfTienes alguna pregunta? \u00bfC\u00f3mo podemos a\u00f1adir valor a tu marca?<\/p><p><a href=\"https:\/\/www.superblau.com\/es\/ponte-en-contacto-con\/\">\u00a1Vamos!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb2bf8b e-flex e-con-boxed e-con e-parent\" data-id=\"cb2bf8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a8846 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"32a8846\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1815\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-513e274 e-flex e-con-boxed e-con e-parent\" data-id=\"513e274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f0a08 elementor-widget elementor-widget-heading\" data-id=\"f3f0a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454f895 elementor-widget elementor-widget-text-editor\" data-id=\"454f895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00bbFluir y brillar\u00ab para la pr\u00f3xima generaci\u00f3n STEM<\/h3><p>El punto culminante creativo del desarrollo del concepto fue sin duda el cuidadoso dise\u00f1o de la marca \u00bbfLUX\u00ab. Para ello se tuvo en cuenta el enfoque en el contexto cient\u00edfico y el flujo continuo del proyecto, al tiempo que se conservaba la esencia de \u00bbLUXemburgo\u00ab como un c\u00e1lido recuerdo. <br \/><br \/>Al emparejar la \u201e\u0192\u201c como s\u00edmbolo de las funciones matem\u00e1ticas con el t\u00e9rmino \u201eflujo\u201c para una cantidad f\u00edsica, nuestro nombre encarna una armoniosa fusi\u00f3n de precisi\u00f3n matem\u00e1tica, relevancia cient\u00edfica y una profunda conexi\u00f3n con las ra\u00edces luxemburguesas del formato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f510293 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f510293\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"417\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1536x417.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1158\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1536x417.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-300x81.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1024x278.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-768x208.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddf661 e-flex e-con-boxed e-con e-parent\" data-id=\"5ddf661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2090a8f e-con-full e-flex e-con e-child\" data-id=\"2090a8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cda6b animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"46cda6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1819\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01.jpg 1280w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a85a38 e-con-full e-flex e-con e-child\" data-id=\"9a85a38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c12e803 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c12e803\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-1024x576.jpg\" class=\"attachment-large size-large wp-image-1820\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e6c6d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47e6c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-1024x576.jpg\" class=\"attachment-large size-large wp-image-1821\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c5b4b e-flex e-con-boxed e-con e-parent\" data-id=\"18c5b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f9f55 elementor-widget elementor-widget-text-editor\" data-id=\"d7f9f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paralelamente a la redacci\u00f3n, los valores de la marca se desarrollaron en un sprint de marca, un taller de marca desarrollado en Google Ventures -el intercambio entre los dos procesos de desarrollo tuvo lugar en ciclos cortos- con el fin de proporcionar un concepto de dise\u00f1o global para los distintos oficios implicados, como escen\u00f3grafos, dise\u00f1adores de moda o dise\u00f1adores de movimiento, en el siguiente paso.<\/p>\n<p>Superblau coordin\u00f3 su trabajo para crear un dise\u00f1o congruente y \u00fanico para el nuevo espect\u00e1culo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82511c9 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"82511c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"446\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1536x446.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1174\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1536x446.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-300x87.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1024x298.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-768x223.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0bb145 e-flex e-con-boxed e-con e-parent\" data-id=\"a0bb145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7bf1f elementor-widget elementor-widget-text-editor\" data-id=\"3f7bf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Planificaci\u00f3n eficaz de la producci\u00f3n para resultados brillantes<\/h3><p>El nombre del espect\u00e1culo \u0192LUX y el logotipo y la marca correspondientes fueron los elementos centrales del dise\u00f1o de la marca y la base del dise\u00f1o general de la producci\u00f3n.<\/p><p>El dise\u00f1o del movimiento estaba en manos de <a href=\"https:\/\/www.benkem.de\/\" target=\"_blank\" rel=\"noopener\">Benjamin Kempf<\/a>, la escenograf\u00eda fue creada por <a href=\"https:\/\/buerocremers.de\/\" target=\"_blank\" rel=\"noopener\">BueroCremers<\/a> desarrollado. La planificaci\u00f3n de los medios sociales se planific\u00f3 para un periodo de dos a\u00f1os y se realiz\u00f3 con el creador luxemburgu\u00e9s de medios sociales <a href=\"https:\/\/www.linkedin.com\/in\/cecilia-said-vieira-886bb4179\/\" target=\"_blank\" rel=\"noopener\">C\u00e9cile Said-Vieira<\/a> refinado. Se part\u00eda de un concepto basado en gran medida en el crecimiento org\u00e1nico, pero que deb\u00eda apoyarse espec\u00edficamente con presupuestos de medios de comunicaci\u00f3n para alcanzar los objetivos de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6c1aba e-flex e-con-boxed e-con e-parent\" data-id=\"b6c1aba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-331d487 e-con-full e-flex e-con e-child\" data-id=\"331d487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc2a51 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5dc2a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/elementor\/thumbs\/SB-wbsite_1920-x-1080__0000s_0003_KV_Flux_ref-1_Mockup-qa1aveycu49xduifx9surjzbtf3tpzi0fvv78n8lxc.jpg\" title=\"\" alt=\"Flux\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4d8bce e-con-full e-flex e-con e-child\" data-id=\"f4d8bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28ae4f animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a28ae4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1024x666.jpg\" class=\"attachment-large size-large wp-image-1180\" alt=\"Flux\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1024x666.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-300x195.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-768x499.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1536x998.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49c162b e-con-full e-flex e-con e-child\" data-id=\"49c162b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a46716 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4a46716\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/elementor\/thumbs\/Free-Roadside-Outdoor-Bus-Stop-Billboard-MockUp-For-Advertisement-scaled-q9niapjjuvwcda5qo2hfc0sxrlf9xmdho2ear36n8w.jpg\" title=\"\" alt=\"Flux\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d5a5e e-flex e-con-boxed e-con e-parent\" data-id=\"18d5a5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec313df elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ec313df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/die-beste-nachrichten-app\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Proyecto anterior<\/span><span class=\"post-navigation__prev--title\">Convertir la sesi\u00f3n informativa del canciller en una aplicaci\u00f3n de noticias: H10<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/es\/client-case\/digitalagentur-hz-insurance\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo proyecto<\/span><span class=\"post-navigation__next--title\">Campa\u00f1as de marketing integradas que impulsan el crecimiento<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d55163 e-con-full e-flex e-con e-parent\" data-id=\"1d55163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab71008 elementor-widget elementor-widget-template\" data-id=\"ab71008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Hag\u00e1moslo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te acompa\u00f1amos como agencia de dise\u00f1o cuando el dise\u00f1o se une a la innovaci\u00f3n y se crean productos de \u00e9xito. \u00a1Trabajemos juntos para crear experiencias digitales que dejen una impresi\u00f3n duradera!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/es\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escr\u00edbenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Para animar a los j\u00f3venes de Luxemburgo a estudar carreras STEM, Superblau cre\u00f3 un concepto de marca para un concurso de talentos del Fonds National de la Recherche (FNR) y desarroll\u00f3 una estrategia de marketing integral centrada en las redes sociales.<\/p>","protected":false},"featured_media":1182,"template":"","service":[10,9],"class_list":["post-1112","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/1112\/revisions"}],"predecessor-version":[{"id":2651,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/1112\/revisions\/2651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/service?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}