{"id":5407,"date":"2026-01-05T12:26:32","date_gmt":"2026-01-05T11:26:32","guid":{"rendered":"https:\/\/www.superblau.com\/?p=5407"},"modified":"2026-01-06T09:05:13","modified_gmt":"2026-01-06T08:05:13","slug":"go-to-market-voucher-nrw","status":"publish","type":"post","link":"https:\/\/www.superblau.com\/en\/go-to-market-gutschein-nrw\/","title":{"rendered":"Go-to-Market Voucher NRW: Up to \u20ac35,000 in funding for your digital prototype"},"content":{"rendered":"<p><!-- Key Takeaways Box --><\/p>\n<p>Do you have a digital product idea, but lack the time, budget or specific skills in your team to create a compelling prototype?<\/p>\n<p>That's exactly what the <strong>Go-to-Market voucher NRW<\/strong>: a support programme that helps young start-ups with <strong>Development of digital product prototypes<\/strong> supports \u2013 with <strong>Grants of up to \u20ac35,000<\/strong>.<\/p>\n<p><strong>In short:<\/strong> You will receive a subsidy for external services (e.g. UI\/UX, development, product design, licences) to help you get to a marketable prototype faster.<\/p>\n<p><strong>Synonym search field:<\/strong> Many are also looking for <strong>Prototype funding NRW Start-up<\/strong>. The content deals precisely with this use case: financing external services in order to quickly bring a digital prototype to market.<\/p>\n<p><!-- Externer Link --><\/p>\n<p>Official information about the programme can be found here:<br \/>\n<a href=\"https:\/\/www.wirtschaft.nrw\/go-to-market\" target=\"_blank\" rel=\"noopener\"><br \/>\nWirtschaft.NRW \u2013 Go-to-Market voucher<br \/>\n<\/a><\/p>\n<h2>What is the Go-to-Market voucher NRW?<\/h2>\n<p>The Go-to-Market Voucher NRW is a programme run by the state of North Rhine-Westphalia (as part of the ERDF\/JTF funding) to <strong>more successful market entries by start-ups<\/strong> . A key lever in this regard is the <strong>Quality of the prototype<\/strong> \u2014 because it shows customers and investors what your product can \u201ereally\u201c do.<\/p>\n<h2><\/h2>\n<h2>Go-to-market voucher: \u00a335,000 or 70 per cent funding<\/h2>\n<p>The most important figures at a glance:<\/p>\n<ul>\n<li><strong>Eligible expenditure:<\/strong> up to <strong>50.000 \u20ac<\/strong> (External services)<\/li>\n<li><strong>Subsidy rate:<\/strong> <strong>70 %<\/strong> eligible expenditure<\/li>\n<li><strong>Maximum subsidy:<\/strong> <strong>35.000 \u20ac<\/strong><\/li>\n<li><strong>De minimis limit \/ minimum contribution:<\/strong> <strong>15.000 \u20ac<\/strong><\/li>\n<li><strong>Duration:<\/strong> funding period <strong>up to 12 months<\/strong><\/li>\n<\/ul>\n<h2><\/h2>\n<h2>Go-to-Market Voucher Requirements<\/h2>\n<p>The following are eligible for funding: <strong>unlisted micro-enterprises<\/strong> (Start-ups) with:<\/p>\n<ul>\n<li><strong>Established no more than 3 years ago<\/strong><\/li>\n<li><strong>Company headquarters in North Rhine-Westphalia<\/strong><\/li>\n<li>as a rule. <strong>&lt; 10 employees<\/strong> and <strong>&lt; \u20ac2 million turnover\/balance sheet total<\/strong> (Definition of micro-enterprise)<\/li>\n<li><strong>no profit distribution<\/strong> (Start-up criterion)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>There are also regulations governing situations where activities have been taken over or have resulted from mergers (with 10% limits).<\/p>\n<h2><\/h2>\n<h2>Go-to-market voucher eligible costs<\/h2>\n<p>Funding is provided for project-related <strong>external services<\/strong> around your prototype, i.e. exactly the things you typically need to buy in order to achieve quality quickly, e.g.:<\/p>\n<h3>Direct prototype development (UI\/UX, software, product design)<\/h3>\n<ul>\n<li>Software creation\/development<\/li>\n<li>Hardware development (if relevant)<\/li>\n<li>product design<\/li>\n<li>interface design <strong>UI\/UX<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Indirect services directly related to the project (marketing\/sales)<\/h3>\n<ul>\n<li>business model development<\/li>\n<li>Market, product and target group analyses<\/li>\n<li>Marketing &amp; Sales (e.g. strategy consulting, tool training &amp; implementation)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Preliminary products &amp; licences<\/h3>\n<ul>\n<li>Preliminary products\/partial solutions incl. <strong>licence fees<\/strong> (also available internationally)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Important to know: Coach &amp; mentor are part of it<\/h2>\n<p>The voucher is linked to an accompanying consultation:<\/p>\n<ul>\n<li><strong>coach<\/strong> (Company, product and business model development, becoming investment-ready if necessary)<\/li>\n<li><strong>Industry mentor<\/strong> (Sparring, industry knowledge, networking)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You must <strong>at least once per quarter<\/strong> meet binding deadlines and when submitting applications <strong>letters of intent<\/strong> submit.<\/p>\n<h2><\/h2>\n<h2>Go-to-Market Voucher Application<\/h2>\n<p>The application may <strong>online<\/strong> about the <strong>EFRE.NRW online portal<\/strong> be provided or <strong>in writing<\/strong> at the approving authority (Innovation Promotion Agency NRW in J\u00fclich).<\/p>\n<h3>Go-to-Market voucher expiry date: 31 October 2026<\/h3>\n<p><strong>Important for planning:<\/strong> According to the funding information, submissions must be made by <strong>31.10.2026<\/strong> possible (subject to funding\/programme status).<\/p>\n<h2><\/h2>\n<h2>Common mistakes and how to avoid them<\/h2>\n<h3>1) Unclear prototype scope<\/h3>\n<p>If it is not clear, <em>what<\/em> is actually being built and <em>why<\/em> If it is crucial for market entry, it will be difficult.<\/p>\n<h3>2) Budget does not match minimum allocation<\/h3>\n<p>If you are below the minimum allowance of <strong>15.000 \u20ac<\/strong> land, the project does not fit into the programme.<\/p>\n<h3>3) Insufficient evidence of benefits and market potential<\/h3>\n<p>The programme aims at market entry: customer benefits, unique selling points and market logic should be evident in your documentation.<\/p>\n<div class=\"sb-callout sb-callout--cta\">\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">How Superblau can help (and how you can quickly gain clarity)<\/span><\/h2>\n<\/div>\n<p>If you want to use the Go-to-Market voucher, you typically need two things:<\/p>\n<ul>\n<li>a clear <strong>prototype plan<\/strong> (Scope, schedule, deliverables)<\/li>\n<li>a clean <strong>performance setup<\/strong> (UI\/UX, design, development, content\/licences)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ud83d\udc49<a href=\"https:\/\/www.superblau.com\/en\/go-to-market-voucher-digital-prototype\/\" target=\"_blank\" rel=\"noopener\"> Here you can find our Superblau landing page for the Go-to-Market voucher (digital prototype).<br \/>\n<\/a> \u2014 there we also explain how we are implementing the prototype in a structured manner.<\/p>\n<p>And if you want to see what \u201ego-to-market\u201c can look like in practice:<\/p>\n<p>\ud83d\udc49<a href=\"https:\/\/www.superblau.com\/en\/client-case\/trustyou-go-to-market\/\" target=\"_blank\" rel=\"noopener\"> Client case: Go-to-market for TrustYou<br \/>\n<\/a><\/p>\n<h2>FAQs about the Go-to-Market voucher in North Rhine-Westphalia<\/h2>\n<h3>What is the maximum amount of funding available?<\/h3>\n<p>Up to <strong>\u20ac35,000 grant<\/strong>, based on <strong>70 %<\/strong> of eligible expenditure (up to \u20ac50,000).<\/p>\n<h3>How long will the project run?<\/h3>\n<p>The funding period may <strong>up to 12 months<\/strong> amount to.<\/p>\n<h3>Can I also pay for licences and preliminary products?<\/h3>\n<p>Yes, <strong>Preliminary products, including licence fees<\/strong> are explicitly mentioned.<\/p>\n<h3>Who decides \/ where do I submit the application?<\/h3>\n<p>About the <strong>EFRE.NRW online portal<\/strong> or in writing to <strong>Innovation Promotion Agency NRW (J\u00fclich)<\/strong>.<\/p>\n<h3>When is the deadline for submissions?<\/h3>\n<p>According to the published funding information, the submission deadline is <strong>31.10.2026<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Up to \u20ac35,000 grant for digital prototypes \/\/ 70% funding rate for up to \u20ac50,000 in external services \/\/ For start-ups\/micro-enterprises in North Rhine-Westphalia (founded max. 3 years ago) \/\/ Application via EFRE.NRW.online<\/p>","protected":false},"author":3,"featured_media":5408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/posts\/5407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/comments?post=5407"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/posts\/5407\/revisions"}],"predecessor-version":[{"id":5418,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/posts\/5407\/revisions\/5418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media\/5408"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media?parent=5407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/categories?post=5407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/tags?post=5407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}