{"id":6375,"date":"2026-05-19T14:07:57","date_gmt":"2026-05-19T12:07:57","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=6375"},"modified":"2026-05-19T14:25:33","modified_gmt":"2026-05-19T12:25:33","slug":"social-media-in-science","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/en\/client-case\/social-media-in-der-wissenschaft\/","title":{"rendered":"Science on Instagram: Social Media Strategy for science.lu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6375\" class=\"elementor elementor-6375\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c56e9f5 e-flex e-con-boxed e-con e-parent\" data-id=\"5c56e9f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36dd6b84 elementor-widget elementor-widget-heading\" data-id=\"36dd6b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Making science accessible on Instagram: science.lu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f51f4 elementor-widget elementor-widget-text-editor\" data-id=\"91f51f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Luxembourg National Research Fund (FNR) has the remit of making science and research accessible to the general public. A central portal for this is <a href=\"https:\/\/science.lu\" target=\"_blank\" rel=\"noopener\">science.lu<\/a>. However, a website alone no longer reaches all target audiences today \u2013 social media is the most important source of information for many people. Superblau developed the social media concept and has been continuously implementing it since November 2024. The result: around 50 percent more followers in just a few months \u2013 and science communication that acts as a counterweight to fake news.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de3c18b elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3de3c18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Customer:<\/strong> National Research Fund (FNR), Luxembourg<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Timeframe:<\/strong> 2024 \u2013 ongoing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Services:<\/strong> Social Media Strategy &amp; Implementation, Brand Consulting, Content Production<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d595c1a e-flex e-con-boxed e-con e-parent\" data-id=\"4d595c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5714844b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5714844b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3979bcfa elementor-widget elementor-widget-heading\" data-id=\"3979bcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PROBLEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530f85a7 elementor-widget elementor-widget-heading\" data-id=\"530f85a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The content of the science communication platform science.lu reaches its target audience \u2013 but not where they look for information today: on social media.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5340f72b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5340f72b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46428df2 elementor-widget elementor-widget-heading\" data-id=\"46428df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6a9245 elementor-widget elementor-widget-heading\" data-id=\"3f6a9245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A social media strategy that translates science into the experiential format of Instagram &amp; Co. \u2013 without losing its professional depth.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6286b82e animated-slow elementor-hidden-mobile e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6286b82e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb2e8cf elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7fb2e8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"576\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1536x576.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-6764\" alt=\"Social Media in Science: The science.lu team presents itself on camera. In front of it, centre, is the science.lu logo in what is probably Luxembourg&#039;s best-known science lab.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1536x576.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-300x113.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-1024x384.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-768x288.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-18x7.png 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea48e44 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ea48e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad.png\" class=\"attachment-large size-large wp-image-6763\" alt=\"Social Media in Science: The science.lu team presents itself on camera. In front of it, in the centre, is the science.lu logo.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad.png 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/social-media-in-der-wissenschaft-quad-12x12.png 12w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714663e0 e-flex e-con-boxed e-con e-parent\" data-id=\"714663e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d098b9 elementor-widget elementor-widget-heading\" data-id=\"52d098b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af848e2 elementor-widget elementor-widget-text-editor\" data-id=\"5af848e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Science as a counterweight to fake news \u2013 understandable, engaging, without oversimplification<\/h3><p>In 2025, science communication faces a paradoxical task: it must present complex research findings in a medium optimised for speed, imagery, and emotion, while remaining factually accurate. This is precisely where our commitment to science.lu comes in.<\/p><p>Added to this is Luxembourg's multilingualism: content must work in Luxembourgish, German, French, and English. A story about period pain, nutrition, endometriosis, or research awards must therefore be relevant not only linguistically but also culturally \u2013 to a population that commutes between local realities and international mobility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9fe99 e-flex e-con-boxed e-con e-parent\" data-id=\"ce9fe99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c29f516 e-con-full e-flex e-con e-child\" data-id=\"c29f516\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1619f43 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1619f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1024x1024.png\" class=\"attachment-large size-large wp-image-6759\" alt=\"Social Media in Science: An ellipse on a green background \u2013 with &quot;May 26&quot; in the centre. An example of a social media post in the science sector.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abc289b e-con-full e-flex e-con e-child\" data-id=\"abc289b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a316801 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"a316801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1024x1024.png\" class=\"attachment-large size-large wp-image-6760\" alt=\"A social media post for a science event in Luxembourg.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-2.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a73a3 e-flex e-con-boxed e-con e-parent\" data-id=\"e3a73a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a61c2a5 e-con-full e-flex e-con e-child\" data-id=\"a61c2a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-489be4f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"489be4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1024x1024.png\" class=\"attachment-large size-large wp-image-6761\" alt=\"Here&#039;s an example of a social media post for &quot;Mr. Science&quot; from science.lu or the FNR (Fonds National de la Recherche), a client of Superblau:**Image\/Video Suggestion:** A short, engaging video demonstrating the science concept, or a bright, eye-catching image related to it.---**Post Text:****Headline:** \ud83e\udd14 Ever wondered why the sky is blue (and red at sunset)? \u2601\ufe0fDive into the fascinating world of light scattering with this week&#039;s #MrScience! Discover how tiny particles in our atmosphere play a trick on our eyes. \ud83e\uddd0\u2728 Did you know? Shorter, bluer wavelengths of light are scattered more than longer, redder wavelengths. That&#039;s why we see blue most of the time! But when the sun is low, its light travels through more atmosphere, scattering out the blue and leaving us with those stunning sunset reds. \ud83c\udf05Learn more about the science behind colours with @fnr_luxembourg&#039;s #science communications!#scienceisawesome #physics #light #colours #atmosphere #research #luxembourg #FNR #Superblau.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-3.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2e68c8 e-con-full e-flex e-con e-child\" data-id=\"e2e68c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4eae2 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"8a4eae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1024x1024.png\" class=\"attachment-large size-large wp-image-6762\" alt=\"Example of an Instagram carousel from the science platform science.lu.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1024x1024.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-300x300.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-150x150.png 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-768x768.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-1536x1536.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4-12x12.png 12w, https:\/\/www.superblau.com\/wp-content\/uploads\/sb_clientcase_science-lu-4.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17fae26 e-flex e-con-boxed e-con e-parent\" data-id=\"17fae26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2610844 elementor-widget elementor-widget-heading\" data-id=\"2610844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbda6d elementor-widget elementor-widget-text-editor\" data-id=\"dbbda6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Social Media Concept: Science as a Service, Not a Lecture<\/h3><p>The social media concept developed by Superblau is based on a clear promise: to make knowledge practical and usable. Instead of presenting abstract research, we translate content into service-oriented formats \u2013 \u201eWhat can you do about period pain?\u201c, \u201eWhy do women get period pain when they have their period?\u201c, \u201eMr Science explains \u2026\u201c. This format approach leverages the strengths of the platforms without veering into tabloid territory.<\/p><h4>Visual recognition as brand character<\/h4><p>With clear templates and a consistent colour system, we have given science.lu a distinctive visual identity on social media. The content is immediately recognisable with every scroll \u2013 an important factor in a feed that is flooded with content. At the same time, the presentation remains human, curious and inviting.<\/p><h4>Daily implementation as an ongoing service<\/h4><p>Strategy is just the start. We are responsible for the operational implementation of the channels: editorial, design, production and community management. This ensures that science.lu remains continuously present as a brand \u2013 and can react to current research findings, discourses, or societal debates as soon as they become relevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f02e3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"f02e3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0522061 elementor-widget elementor-widget-heading\" data-id=\"0522061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RESULT\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1eab67 elementor-widget elementor-widget-text-editor\" data-id=\"d1eab67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>+50 percent followers in a few months \u2013 organically<\/h3><p>Since we began our engagement in November 2024, the follower numbers on the science.lu channels have increased by around 50 percent \u2013 without any performance budget, but driven by a consistent content strategy and constant quality. This is more than a KPI: it is confirmation that science communication on Instagram works, when it is taken seriously \u2013 as an independent discipline and not as an add-on to classic press work.<\/p><h4>Science communication as a societal task<\/h4><p>The need for reliable science communication continues to grow: In a media environment where disinformation appears free of charge and science seems strenuous, reliable, well-crafted communication acts as a democratic infrastructure. Science.lu contributes precisely to this \u2013 and Superblau is proud to support this mission as a strategic and operational partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5fbb45 e-flex e-con-boxed e-con e-parent\" data-id=\"d5fbb45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df4a47 animated-slow elementor-arrows-position-outside elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"3df4a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Picture carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-01-scaled.jpg\" alt=\"26-5 Cancer Research - Discoveries FR 01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-02-scaled.jpg\" alt=\"26-5 Cancer Research - Discoveries FR 02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-03-scaled.jpg\" alt=\"26-5 Cancer Research \u2013 Discoveries FR 03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-04-scaled.jpg\" alt=\"26-5 Cancer Research - Discoveries FR 04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 out of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-05-scaled.jpg\" alt=\"26-5 Cancer Research - Discoveries FR 05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/26-5-Krebsforschung-Entdeckungen-FR-06-scaled.jpg\" alt=\"26-5 Cancer Research - Discoveries FR 06\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73bfd598 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"73bfd598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b1b2df elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"55b1b2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe design of Superblau is peppered with original creative ideas and was very well thought out from the beginning with many nice details. The result is very vivid and clear, and makes you want to start the project, as the designers went far beyond what was required.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Joseph Rodesch, science.lu<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c0c7ec0 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7c0c7ec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27c2af5c e-con-full e-flex e-con e-child\" data-id=\"27c2af5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b15cf9f elementor-widget elementor-widget-counter\" data-id=\"3b15cf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Something<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f176e8 e-con-full e-flex e-con e-child\" data-id=\"7f176e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7e56d elementor-widget elementor-widget-counter\" data-id=\"1eb7e56d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Something Else<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d34da62 e-con-full e-flex e-con e-child\" data-id=\"7d34da62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ea4cd1 elementor-widget elementor-widget-counter\" data-id=\"14ea4cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Another Thing<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">&gt;<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"365\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-577be765 e-flex e-con-boxed e-con e-parent\" data-id=\"577be765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cac3107 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"4cac3107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/wissen-das-tieraerztinnen-den-praxisalltag-erleichtert-just4vets\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Knowledge that makes everyday life easier for vets: Just4Vets<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7867e38e e-con-full e-flex e-con e-parent\" data-id=\"7867e38e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a515f51 elementor-widget elementor-widget-template\" data-id=\"5a515f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's do it! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As a design agency, we accompany you when design meets innovation and successful products are created. Let&#039;s create digital experiences together that leave a lasting impression!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Wissenschaft auf Instagram zug\u00e4nglich machen: science.lu Die luxemburgische Forschungsf\u00f6rderungsorganisation FNR (Fonds National de la Recherche) hat den Auftrag, Wissenschaft und Forschung einer breiten \u00d6ffentlichkeit zug\u00e4nglich zu machen. 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