{"id":4788,"date":"2024-10-04T19:42:24","date_gmt":"2024-10-04T17:42:24","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=4788"},"modified":"2024-10-04T22:11:57","modified_gmt":"2024-10-04T20:11:57","slug":"social-media-strategy-for-zdf-checkpoint-increasing-brand-awareness-and-organic-growth","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/en\/client-case\/social-media-youtube-strategie-zdf\/","title":{"rendered":"YouTube strategy for ZDF Checkpoint: increasing brand awareness and organic growth"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4788\" class=\"elementor elementor-4788\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614f6015 e-flex e-con-boxed e-con e-parent\" data-id=\"614f6015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78a167 elementor-widget elementor-widget-heading\" data-id=\"a78a167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/en\/service\/social-media\/\" rel=\"tag\">social media<\/a>, <a href=\"https:\/\/www.superblau.com\/en\/service\/strategie\/\" rel=\"tag\">strategy<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223c5018 elementor-widget elementor-widget-heading\" data-id=\"223c5018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">YouTube Strategy and Implementation: Increasing Brand Awareness for ZDF Checkpoint<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cb7673 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72cb7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Customer:<\/strong> ZDF<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Timeframe: <\/strong>2023 to ongoing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ff6a16 elementor-widget elementor-widget-text-editor\" data-id=\"54ff6a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Superblau has collaborated with the <a href=\"https:\/\/visualbridges.com\/\" target=\"_blank\" rel=\"noopener\">TV production Visual Bridges<\/a> developed a YouTube strategy and is responsible for its continuous implementation for ZDF Checkpoint.\u00a0<\/p><p>The digital presence of the popular children\u2019s programme should thus be significantly increased. <a href=\"https:\/\/www.zdf.de\/kinder\/checkpoint\" target=\"_blank\" rel=\"noopener\">checkpoint<\/a>, known for his daring experiments and challenges, wanted to expand his reach on YouTube, increase his brand awareness and bring YouTube users to the ZDF media library.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f66a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9f66a63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02fae17 elementor-widget elementor-widget-image\" data-id=\"02fae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-4806\" alt=\"The picture shows a young man hanging upside down from a steel beam. He does this in the ZDF TV show Checkpoint, for which Superblau developed the YouTube strategy.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c9eaa49 e-flex e-con-boxed e-con e-parent\" data-id=\"3c9eaa49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518396b3 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"518396b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSuperblau has managed to prepare the video content for the target group via YouTube. The results speak for themselves: a significant increase in reach and remarkable organic growth - we are thrilled with the collaboration!&quot;\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Dr. Wolfgang Meschede<br>Visual Bridges<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d03c1f3 e-flex e-con-boxed e-con e-parent\" data-id=\"4d03c1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-767bbf9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"767bbf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c847f1c elementor-widget elementor-widget-heading\" data-id=\"c847f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d635468 elementor-widget elementor-widget-heading\" data-id=\"2d635468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Low brand awareness outside of linear TV programs and the ZDF media library. Unused potential due to lack of target group communication in social media.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1175885d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1175885d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504a417f elementor-widget elementor-widget-heading\" data-id=\"504a417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b646a2b elementor-widget elementor-widget-heading\" data-id=\"5b646a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Development of an organic growth strategy based on YouTube Shorts and excerpts from full episodes. Continuous iterative development of the content to improve the user experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a15f8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"5a15f8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a3556f elementor-widget elementor-widget-heading\" data-id=\"19a3556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad4e6 elementor-widget elementor-widget-text-editor\" data-id=\"8ad4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Reaching new target groups on social media channels<\/h3><p>While Checkpoint is very successful on television and is one of the \u201cleading brands\u201d on the ZDF children\u2019s program KiKA, there was a lack of a consistent strategy and engaging content on social media.\u00a0<\/p><p>The aim was therefore to increase the popularity <a href=\"https:\/\/www.youtube.com\/@checkpoint_zdf\" target=\"_blank\" rel=\"noopener\">the show on YouTube<\/a> and at the same time reach a young target group that watches KiKA less frequently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7564d06 e-flex e-con-boxed e-con e-parent\" data-id=\"7564d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fe2863 e-con-full e-flex e-con e-child\" data-id=\"0fe2863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1c46a elementor-widget elementor-widget-image\" data-id=\"5d1c46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1260\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-2048x1260.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4807\" alt=\"The picture shows an excerpt from the content plan of the YouTube strategy for ZDF Checkpoint.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-2048x1260.png 2048w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-300x185.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-1024x630.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-768x473.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-1536x945.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-18x12.png 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d26c8d8 e-flex e-con-boxed e-con e-parent\" data-id=\"d26c8d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be444ed elementor-widget elementor-widget-heading\" data-id=\"be444ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7cef6 elementor-widget elementor-widget-text-editor\" data-id=\"dd7cef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Agile production processes and short content for rapid organic growth<\/h3><p>Superblau developed a multi-stage approach to optimizing the YouTube channel:<\/p><ul><li style=\"text-align: left;\"><strong>content strategy<\/strong>: We designed a mix of longer content, such as experiments and Q&amp;A sessions, and short, succinct videos tailored to YouTube Shorts. Existing TV content was reimagined and repurposed for online audiences.<\/li><li style=\"text-align: left;\"><strong>YouTube Shorts<\/strong>: These short videos became key to subscriber growth, particularly targeting the younger demographic as they capture attention and entertain in the first three seconds.<\/li><li style=\"text-align: left;\"><strong>cross-promotion<\/strong>: By integrating cross-promotion across ZDF and KiKA platforms, Checkpoint\u2019s digital reach was significantly expanded.<\/li><li style=\"text-align: left;\"><strong>Iterative optimization<\/strong>: We continuously analyzed key performance indicators such as audience retention and engagement rates to continuously improve content and maximize reach.<\/li><\/ul><div>\u00a0<\/div><div>Here is a little impression of what is going on at Checkpoint:<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1191e91 e-flex e-con-boxed e-con e-parent\" data-id=\"1191e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb6c7f8 e-con-full e-flex e-con e-child\" data-id=\"cb6c7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c60f3 elementor-widget elementor-widget-video\" data-id=\"31c60f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/k-6LHjXfxNU?si=-CFykoSp8ed-9i2x&quot;,&quot;start&quot;:14,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa3193d e-flex e-con-boxed e-con e-parent\" data-id=\"2fa3193d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-785d4fa e-flex e-con-boxed e-con e-child\" data-id=\"785d4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea89c elementor-widget elementor-widget-heading\" data-id=\"b8ea89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e488984 elementor-widget elementor-widget-text-editor\" data-id=\"e488984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Rapid growth and awareness of the Checkpoint brand<\/h3><ul><li><strong>subscriber growth<\/strong>: The YouTube channel broke the 10,000 subscriber barrier after just 15 months \u2013 and all without the use of paid advertising.<\/li><li><strong>reach<\/strong>: But the usage figures are even more impressive: more than 4 million views and over 140,000 hours of playback time have been achieved so far.<\/li><li><strong>brand awareness<\/strong>: The YouTube strategy resulted in a significantly increased digital presence and made Checkpoint a preferred destination for entertaining and educational content for young viewers.<\/li><li><strong>Success with Shorts<\/strong>: YouTube Shorts proved to be extremely successful, contributing significantly to subscriber growth and increased engagement rates.<\/li><\/ul><p>Thanks to continuous analysis and optimization of the content, the audience was able to grow steadily. Checkpoint has managed to successfully transfer its TV brand into the digital world - and we will continue down this path together with the ZDF Checkpoint team.<\/p><p><strong>Do you need an effective social media or YouTube strategy and support for your channels and experienced content creators?\u00a0<\/strong><\/p><p><strong>Take\u00a0<a href=\"https:\/\/www.superblau.com\/en\/contact\/\">Contact<\/a> with us!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d6f7b elementor-widget elementor-widget-gallery\" data-id=\"32d6f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30149d2b e-flex e-con-boxed e-con e-parent\" data-id=\"30149d2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f18ff81 e-con-full e-flex e-con e-child\" data-id=\"6f18ff81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f3c78 elementor-widget elementor-widget-counter\" data-id=\"6d8f3c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Months<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"16\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44baaea e-con-full e-flex e-con e-child\" data-id=\"44baaea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90e3b7 elementor-widget elementor-widget-counter\" data-id=\"d90e3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">subscribers<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a60c28 e-con-full e-flex e-con e-child\" data-id=\"7a60c28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3014de9 elementor-widget elementor-widget-counter\" data-id=\"3014de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">views<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> Mio<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8114c2 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8114c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90d6dc elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7e90d6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/marketing-workshop\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Establishing digital customer acquisition through a marketing workshop<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/trustyou-go-to-market-agentur\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Go To Market Agency for TrustYou<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2b0b02 e-con-full e-flex e-con e-parent\" data-id=\"7a2b0b02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a949907 elementor-widget elementor-widget-template\" data-id=\"3a949907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's do it! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As a design agency, we accompany you when design meets innovation and successful products are created. Let&#039;s create digital experiences together that leave a lasting impression!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>YouTube Strategie und Umsetzung: Steigerung der Markenbekanntheit f\u00fcr ZDF Checkpoint Kunde: ZDF Zeitraum: 2023 bis laufend Superblau hat in Zusammenarbeit mit der TV-Produktion Visual Bridges eine YouTube Strategie entwickelt und \u00fcbernimmt f\u00fcr ZDF Checkpoint deren kontinuierliche Umsetzung.\u00a0 Die digitale Pr\u00e4senz der beliebten Kindersendung sollte damit signifikant gesteigert werden. Checkpoint, bekannt f\u00fcr seine waghalsigen Experimente und [&hellip;]<\/p>\n","protected":false},"featured_media":4806,"template":"","service":[26,5],"class_list":["post-4788","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-social-media","service-strategie"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/4788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":6,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/4788\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/4788\/revisions\/6304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media\/4806"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media?parent=4788"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/service?post=4788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}