{"id":357,"date":"2023-07-26T14:18:24","date_gmt":"2023-07-26T12:18:24","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=357"},"modified":"2023-11-29T17:50:21","modified_gmt":"2023-11-29T16:50:21","slug":"brand-design-innovation-award","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/en\/client-case\/markenworkshop-swiss-insurance-award\/","title":{"rendered":"Re-design of an established Swiss brand: Swiss Insurance Innovation Award"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"357\" class=\"elementor elementor-357\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12362d9e e-flex e-con-boxed e-con e-parent\" data-id=\"12362d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4745a87c elementor-widget elementor-widget-heading\" data-id=\"4745a87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/en\/service\/brand-design\/\" rel=\"tag\">Brand design<\/a>, <a href=\"https:\/\/www.superblau.com\/en\/service\/logo-design\/\" rel=\"tag\">Logo design<\/a>, <a href=\"https:\/\/www.superblau.com\/en\/service\/marketing-kommunikation\/\" rel=\"tag\">Marketing Communication<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1966acd0 elementor-widget elementor-widget-heading\" data-id=\"1966acd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Re-design of an established Swiss brand: Swiss Insurance Innovation Award <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5421788f elementor-widget elementor-widget-text-editor\" data-id=\"5421788f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our customer Ringier Axel Springer Switzerland commissioned us with the brand design for the previous \u201cSwiss Insurance Innovation Award\u201d for the \u201cSwiss Insurance Innovation Award\u201d.<\/p><p>The aim was to give the traditional award in the leading European location for the insurance industry a makeover in order to reach new and younger target groups such as tech startups or players from outside the industry.\u00a0<span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); text-align: var(--text-align);\">We started the project with a brand workshop.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668077cd elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"668077cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ringieraxelspringer.ch\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Customer:<\/strong> Ringier Axel Springer Media AG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Timeframe:<\/strong> 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f5bf52 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48f5bf52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e39df52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1e39df52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1916\" alt=\"German: It started with a brand workshop: The brand design condenses the brand identity into the smallest possible space. English: It starts with a brand workshop: Brand design condenses the brand identity into the smallest possible space\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0003_HZIP_Newspaper-Mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-487df1a6 e-flex e-con-boxed e-con e-parent\" data-id=\"487df1a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab2a918 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"7ab2a918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSuperblue converted our basic idea and stakeholder requirements into a strong visual concept. In this way, a unique award brand was created that allows us to reach our desired audience.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.linkedin.com\/in\/jeannette-lutz-69029a148\/\" target=\"_blank\" rel=\"noopener\">Jeannette Lutz, Marketing Manager<\/a> <br>Ringier Axel Springer AG<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76891445 e-flex e-con-boxed e-con e-parent\" data-id=\"76891445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c770c9e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7c770c9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9aadf1 elementor-widget elementor-widget-heading\" data-id=\"4b9aadf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b48741b elementor-widget elementor-widget-heading\" data-id=\"5b48741b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How do we create a national brand for an established award that appeals to an innovative target group?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441eaf24 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"441eaf24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ebe7a5 elementor-widget elementor-widget-heading\" data-id=\"24ebe7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9e46a9 elementor-widget elementor-widget-heading\" data-id=\"4f9e46a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A brand sprint with a focus on benchmark research laid the foundation for a distinctive brand design.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b350462 e-flex e-con-boxed e-con e-parent\" data-id=\"b350462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-249378d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"249378d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1536x864.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1920\" alt=\"Swiss Insurance Innovation Awards\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1536x864.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-300x169.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-1024x576.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-768x432.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo-18x10.png 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-award-logo.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a085974 e-flex e-con-boxed e-con e-parent\" data-id=\"6a085974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2800a1e5 elementor-widget elementor-widget-heading\" data-id=\"2800a1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb6e32 elementor-widget elementor-widget-text-editor\" data-id=\"70bb6e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>transformation of tradition<\/h3>\n<p>The &quot;Swiss Insurance Innovation Prize&quot; has been awarded for almost 25 years for the most innovative and outstanding projects in the Swiss insurance industry. The existing brand thus represented the central industry award in Switzerland. Transforming such a brand required special sensitivity and respect for the long tradition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e104ae2 e-flex e-con-boxed e-con e-parent\" data-id=\"e104ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc0e42 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"edc0e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1913\" alt=\"Swiss Insurance Innovation Award - Phone Badge\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0000_phone_Badge.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d9597 e-flex e-con-boxed e-con e-parent\" data-id=\"39d9597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f038d elementor-widget elementor-widget-heading\" data-id=\"f0f038d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aba099 elementor-widget elementor-widget-text-editor\" data-id=\"1aba099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: Apercu, sans-serif; color: rgb(26, 26, 26); letter-spacing: normal; word-spacing: 0px;\">Collaborative project start in the brand workshop<\/h3><p>In a brand sprint, we first worked out detailed specifications for the project together with stakeholders from different areas of the customer (editorial, marketing, events). An important focus here was on benchmarking within the B2B award business in order to coordinate brand identity, unique selling propositions and customer requirements.&nbsp;<\/p>\n<p>A value differential was then jointly developed in order to classify and weight attributes such as &quot;Swissness vs. Uniqueness&quot; or &quot;Revolution vs. Evolution&quot;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4763f0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4763f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67a4444 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67a4444\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1928\" alt=\"Swiss Insurance Innovation Award - website\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-ipad.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52bae2 e-flex e-con-boxed e-con e-parent\" data-id=\"b52bae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa8bf4 elementor-widget elementor-widget-heading\" data-id=\"efa8bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0974a47 elementor-widget elementor-widget-text-editor\" data-id=\"0974a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A brand that combines safety and innovation.\u00a0<\/h3><p>We have created a visual brand in the form of a monolith that embodies stability and safety as important industry values. At the same time, in the spirit of continuity and tradition, the light bulb was integrated into the new form as a traditional icon that continues the symbolism of the previous award logo.<\/p><p>The color world uses two shades of blue, which stand for values such as reliability and safety, and a shade of green with a strong yellow component, which represents the innovative and progressive values of an award aimed at innovation.<\/p><p>We then adapted the resulting design concept for the brand for various applications for the award, including a marketing campaign with different digital and analogue formats.<\/p><p>We are happy to support you with brand design, be it for your company or your product brand. Let us <a href=\"https:\/\/www.superblau.com\/en\/contact\/\">meet for an espresso!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420761b e-flex e-con-boxed e-con e-parent\" data-id=\"420761b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-754f581 e-con-full e-flex e-con e-child\" data-id=\"754f581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6326f8b animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6326f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1024x768.jpg\" class=\"attachment-large size-large wp-image-2004\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1024x768.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-300x225.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-768x576.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-1536x1152.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes-16x12.jpg 16w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-cubes.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcae27e e-con-full e-flex e-con e-child\" data-id=\"dcae27e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f43da animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e7f43da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1024x768.png\" class=\"attachment-large size-large wp-image-2003\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1024x768.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-300x225.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-768x576.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-1536x1152.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge-16x12.png 16w, https:\/\/www.superblau.com\/wp-content\/uploads\/swiss-insurance-badge.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8777492 e-con-full e-flex e-con e-child\" data-id=\"8777492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a50fbd animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2a50fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1915\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0001s_0002_Phone-banner-mockup.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f49aca0 e-flex e-con-boxed e-con e-parent\" data-id=\"f49aca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-339b25a9 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"339b25a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/key-visual-schokoladenmuseum\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">previous project<\/span><span class=\"post-navigation__prev--title\">Cologne&#039;s chocolate side: Exposing the essence of the brand<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/die-beste-nachrichten-app\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">next project<\/span><span class=\"post-navigation__next--title\">Turning the Chancellor's briefing into a news app: H10<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160b8685 e-con-full e-flex e-con e-parent\" data-id=\"160b8685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864da37 elementor-widget elementor-widget-template\" data-id=\"864da37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's do it! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As a design agency, we accompany you when design meets innovation and successful products are created. Let&#039;s create digital experiences together that leave a lasting impression!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Our client Ringier Axel Springer Switzerland commissioned us to revise the brand transformation of the previous \"Swiss Insurance Innovation Award\" to the \"Swiss Insurance Innovation Award\".<\/p>","protected":false},"featured_media":1916,"template":"","service":[10,8,9],"class_list":["post-357","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-logo-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/357\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/357\/revisions\/2515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/service?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}