{"id":2802,"date":"2023-11-20T12:06:14","date_gmt":"2023-11-20T11:06:14","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&p=2802"},"modified":"2024-09-17T13:42:29","modified_gmt":"2024-09-17T11:42:29","slug":"wwf","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/en\/client-case\/wwf-nft-ideation-workshop\/","title":{"rendered":"WWF Non-Fungible Animals: Generate donations through NFTs"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Marketing communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

WWF Non-Fungible Animals: Generate donations through NFTs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Implementation of a campaign website using an ideation workshop<\/b><\/p>

goal of\u00a0Campaign: \u201cWWF Non-Fungible Animals\u201d\u00a0<\/span>was to raise awareness of the urgency of conservation through the sale of NFT artworks representing endangered species. Each artwork symbolized a remaining animal of its species, with the number of NFTs reflecting the estimated population number.\u00a0<\/span>The Publicis Groupe implemented this pro-bono project, guided by Max Penk's idea.\u00a0<\/span><\/p>

Superblau was tasked with designing the campaign website, which involved countless stakeholders and voted the design sprint<\/a>, a kind of ideation workshop to quickly get to implementation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t