{"id":1300,"date":"2023-07-25T10:33:55","date_gmt":"2023-07-25T08:33:55","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=1300"},"modified":"2023-12-08T19:00:34","modified_gmt":"2023-12-08T18:00:34","slug":"key-visual-chocolate-museum","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/en\/client-case\/key-visual-schokoladenmuseum\/","title":{"rendered":"Cologne&#039;s chocolate side: Exposing the essence of the brand"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1300\" class=\"elementor elementor-1300\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68144485 e-flex e-con-boxed e-con e-parent\" data-id=\"68144485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-297b5552 elementor-widget elementor-widget-heading\" data-id=\"297b5552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/en\/service\/brand-design\/\" rel=\"tag\">Brand design<\/a>, <a href=\"https:\/\/www.superblau.com\/en\/service\/marketing-kommunikation\/\" rel=\"tag\">Marketing Communication<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438d187c elementor-widget elementor-widget-heading\" data-id=\"438d187c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cologne&#039;s chocolate side: Exposing the essence of the brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7867db24 elementor-widget elementor-widget-text-editor\" data-id=\"7867db24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the occasion of the 30th anniversary of the Schokoladenmuseum brand, Superblau used the sensory potential of this unique tourist attraction in Cologne and gave the inform brand&#039;s key visual a convincing refresh. The aim was to offer a lasting and chocolaty experience at every point of contact with the customer and thus achieve stronger customer loyalty and better recognition through a key visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a40e73 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62a40e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Customer:<\/strong> Chocolate Museum Cologne<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>time frame:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2652305 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2652305\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1641f3e2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1641f3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1949\" alt=\"German: Part of the key visual project at the Chocolate Museum in Cologne: the info flyer. english: Part of the key visual project at the Chocolate Museum Cologne: the info flyer.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0002_SKM_Front-pic.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a04a10b e-flex e-con-boxed e-con e-parent\" data-id=\"1a04a10b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334fd591 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"334fd591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tBoth in the redesign of our packaging and in our key visual, Superblau&#039;s approach convinced us. In joint workshops we were able to reach decisions quickly, Superblau&#039;s creative performance exceeded our expectations.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-326b6620 e-flex e-con-boxed e-con e-parent\" data-id=\"326b6620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-136e6f9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"136e6f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285007c1 elementor-widget elementor-widget-heading\" data-id=\"285007c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d033ab0 elementor-widget elementor-widget-heading\" data-id=\"1d033ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How can we express the brand values more clearly and make the brand more visible in competition with tourism providers?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64dee51c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"64dee51c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fae19e2 elementor-widget elementor-widget-heading\" data-id=\"3fae19e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f177b9f elementor-widget elementor-widget-heading\" data-id=\"5f177b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In joint exploration workshops, two routes were defined for the brand concept, which was realized in close iteration and realized using user tests.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79f638e2 e-flex e-con-boxed e-con e-parent\" data-id=\"79f638e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e551fc elementor-widget elementor-widget-heading\" data-id=\"10e551fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0336ca elementor-widget elementor-widget-text-editor\" data-id=\"6a0336ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Take into account the great diversity within the brand<\/h3>\n<p>The <a href=\"https:\/\/schokoladenmuseum.de\" target=\"_blank\" rel=\"noopener\">Chocolate Museum<\/a> stands for chocolate. But also for much more: It is a landmark of the city of Cologne, it has an educational mission, is the first climate-neutral museum to be strongly committed to sustainability and offers its visitors a wide range of entertainment.<\/p>\n<p>The biggest challenge was to express this diversity in the brand identity, represented by the key visual, while at the same time ensuring a pointed and strong brand communication.<\/p>\n<p>In order to explore the possibilities of further developing the brand identity, we first used the most important means of communication besides the website. The brochure, published in three languages, plays an essential role in the marketing strategy and underlines the essential role of physical touchpoints and should serve as an initial project for the new brand concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c47af8f e-flex e-con-boxed e-con e-parent\" data-id=\"7c47af8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59c7814 e-con-full e-flex e-con e-child\" data-id=\"59c7814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722257c4 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"722257c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1024x576.jpg\" class=\"attachment-large size-large wp-image-1951\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0004_collection_old.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cad31 e-con-full e-flex e-con e-child\" data-id=\"23cad31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad1fee animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2ad1fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1024x576.jpg\" class=\"attachment-large size-large wp-image-1952\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0005_collection_new.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-310fc89 e-flex e-con-boxed e-con e-parent\" data-id=\"310fc89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe05c63 elementor-widget elementor-widget-heading\" data-id=\"fe05c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86309c8 elementor-widget elementor-widget-text-editor\" data-id=\"86309c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Uncovering the treasures of the brand together<\/h3><p>In close cooperation with the customer, we redesigned the brand experience. We conducted field research in the museum to get a clear perspective on the status quo and to moderate innovation processes.<\/p><p>During our work, we recognized the potential to refine branding and also make it accessible to a younger audience. Our collaborative approach encouraged transparent exchange and ensured continuous and incremental development throughout the project lifecycle.<\/p><p>In order to explore the possibilities of further developing the brand identity, we first used the most important means of communication besides the website. The brochure, published in three languages, plays an important role in the <a href=\"https:\/\/www.superblau.com\/en\/what-we-offer-services\/\">marketing strategy<\/a> and underlines the essential role of physical touchpoints and should serve as an initial project for the new brand concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4802e41 e-flex e-con-boxed e-con e-parent\" data-id=\"4802e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84545ba e-con-full e-flex e-con e-child\" data-id=\"84545ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467a511 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"467a511\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1024x576.jpg\" class=\"attachment-large size-large wp-image-1947\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0000_SKM-Motif_Original-v.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714100c e-con-full e-flex e-con e-child\" data-id=\"714100c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b79e5 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c0b79e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1024x576.jpg\" class=\"attachment-large size-large wp-image-1948\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0001_SKM-Final-Motif.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2d36d e-flex e-con-boxed e-con e-parent\" data-id=\"5a2d36d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3008de6 elementor-widget elementor-widget-heading\" data-id=\"3008de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d536a5 elementor-widget elementor-widget-text-editor\" data-id=\"6d536a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The key visual as the face of the brand at the touch points<\/h3>\n<p>As a starting point for the future brand journey, a new branding with visual and textual elements was created, which was integrated into the design of the flyer as an example.<\/p>\n<p>Bold hues of deep chocolate brown complemented by playful accents of bright oranges and bold pinks give the flyer a dynamic visual presence. This strategic color palette not only highlights important key elements, but also gives the flyer a youthful and contemporary character.<\/p>\n<p>The brochure, reminiscent of a chocolate bar, combines high-quality motifs from the museum context, delicious textures and high-quality typography, creating a harmonious balance that encourages the viewer to visit the museum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-907e7b8 e-flex e-con-boxed e-con e-parent\" data-id=\"907e7b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a41ae14 e-con-full e-flex e-con e-child\" data-id=\"a41ae14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a42338 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6a42338\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1955\" alt=\"Chocolate Museum Cologne\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0008_1.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02c5a3d e-con-full e-flex e-con e-child\" data-id=\"02c5a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a49ad40 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a49ad40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1024x576.jpg\" class=\"attachment-large size-large wp-image-1954\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0002s_0007_Free_Trifold_Flyer_Mockup_1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be940f e-con-full e-flex e-con e-child\" data-id=\"6be940f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c823c24 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c823c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1024x576.jpg\" class=\"attachment-large size-large wp-image-1998\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/schokomuseum-faltkarte.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6746cde6 e-flex e-con-boxed e-con e-parent\" data-id=\"6746cde6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a064986 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6a064986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/markenworkshop-swiss-insurance-award\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">next project<\/span><span class=\"post-navigation__next--title\">Re-design of an established Swiss brand: Swiss Insurance Innovation Award<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a6a87a5 e-con-full e-flex e-con e-parent\" data-id=\"4a6a87a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e41e14 elementor-widget elementor-widget-template\" data-id=\"12e41e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's do it! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As a design agency, we accompany you when design meets innovation and successful products are created. Let&#039;s create digital experiences together that leave a lasting impression!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>On the occasion of the 30th anniversary of the Schokoladenmuseum brand, Superblau used the sensory potential of this unique Cologne tourist attraction and gave the brand a convincing refresh.<\/p>","protected":false},"featured_media":1949,"template":"","service":[10,9],"class_list":["post-1300","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":4,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/1300\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/1300\/revisions\/2917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/service?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}