{"id":1112,"date":"2023-07-28T14:22:21","date_gmt":"2023-07-28T12:22:21","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=1112"},"modified":"2023-11-29T17:48:30","modified_gmt":"2023-11-29T16:48:30","slug":"brand-development-flux-luxemburg","status":"publish","type":"client-case","link":"https:\/\/www.superblau.com\/en\/client-case\/markenentwicklung-flux-luxemburg\/","title":{"rendered":"Boost education in STEM subjects in Luxembourg: \u0192Lux"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1112\" class=\"elementor elementor-1112\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c1797 e-flex e-con-boxed e-con e-parent\" data-id=\"d5c1797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4fc7c elementor-widget elementor-widget-heading\" data-id=\"bd4fc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.superblau.com\/en\/service\/brand-design\/\" rel=\"tag\">Brand design<\/a>, <a href=\"https:\/\/www.superblau.com\/en\/service\/marketing-kommunikation\/\" rel=\"tag\">Marketing Communication<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e986b elementor-widget elementor-widget-heading\" data-id=\"a6e986b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strengthen education in the MINT subjects: flux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14faaa elementor-widget elementor-widget-text-editor\" data-id=\"f14faaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To encourage young people in Luxembourg to start studying STEM subjects, Superblau undertook brand development for a talent show organized by the Fonds National de la Recherche (FNR) and developed a comprehensive marketing strategy with a focus on social media. Through a concentrated brand workshop, we were able to achieve a short implementation time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecd862 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aecd862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fnr.lu\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Customer:<\/strong> FNR, Luxembourg<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Timeframe:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88f2cd9 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"88f2cd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fd1ef elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e9fd1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1075\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1536x1075.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1182\" alt=\"German: Brand development for flux: A poster design for the project. english: Brand development for flux: A poster design for the project.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1536x1075.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-300x210.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1024x717.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-768x538.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29a42e6 e-flex e-con-boxed e-con e-parent\" data-id=\"29a42e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585a818 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"585a818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe design of Superblau is peppered with original creative ideas and was very well thought out from the beginning with many neat details. The result is very vivid and clear, and makes you want to start the project, as the designers went far beyond what was required.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.science.lu\/de\/die-menschen-hinter-sciencelu\/joseph-rodesch-alias-mr-science-weiss-auf-fast-alles-eine-antwort\" target=\"_blank\" rel=\"noopener\">Joseph Rodesch<\/a><br>science.lu<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d592b12 e-flex e-con-boxed e-con e-parent\" data-id=\"d592b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a7e63b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a7e63b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f484c0 elementor-widget elementor-widget-heading\" data-id=\"7f484c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b721ce elementor-widget elementor-widget-heading\" data-id=\"5b721ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brand development and marketing strategy for a new TV format within a tight schedule.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521613a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"521613a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9377f elementor-widget elementor-widget-heading\" data-id=\"eb9377f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc34d4f elementor-widget elementor-widget-heading\" data-id=\"fc34d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rapid implementation through asynchronous collaboration and moderated Design Studio sessions.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca75d48 e-flex e-con-boxed e-con e-parent\" data-id=\"ca75d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17fdcbb elementor-widget elementor-widget-heading\" data-id=\"17fdcbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96d3e5 elementor-widget elementor-widget-text-editor\" data-id=\"b96d3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Develop a new national TV brand in the shortest possible time. Brand development at high speed \u2013 how is that possible? With a brand workshop!<\/h3><p>This project, which included brand development for a TV show as well as an end-to-end multi-channel marketing strategy, required exceptional efficiency within a limited time frame. The focus was on creating a memorable and innovative corporate identity that would make science accessible to a young target group and make Luxembourg a visible location.<\/p><p>The team rose to the challenge by carefully organising resources and close rounds of coordination with the trades involved to ensure that the project objectives were achieved within the allocated budget and time constraints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc15d39 e-flex e-con-boxed e-con e-parent\" data-id=\"cc15d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0978f2d e-flex e-con-boxed e-con e-child\" data-id=\"0978f2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e02b51 elementor-widget elementor-widget-video\" data-id=\"9e02b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/230728_Flux_Logo-Web_beige.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5206b3a elementor-widget elementor-widget-heading\" data-id=\"5206b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The first step was to develop the brand name in a Wording workshop: The name fLUX combined several levels that perfectly matched the TV brand. We borrowed the \"\u0192\" as a mathematical symbol for \"function\", the term \"flux\" as a physical quantity - and of course there was also a bit of \"Luxembourg\" in the name.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3372742 e-flex e-con-boxed e-con e-parent\" data-id=\"3372742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f74dc elementor-widget elementor-widget-heading\" data-id=\"e9f74dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853d7b3 elementor-widget elementor-widget-text-editor\" data-id=\"853d7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Effective asynchronous collaboration inspires creativity<\/h3><p>Thanks to the collaboration of stakeholders from different disciplines, this project was able to move forward quickly through iterative ideation and seamless implementation. This approach allowed us to effectively manage the complexity of the project and achieve scalability, ensuring a smooth and efficient workflow from start to finish.<\/p><h4>Expert focus: Integrating the best know-how<\/h4><p>The social media-focused marketing campaign was meticulously crafted with the involvement of a local influencer whose profile deliberately extended the persona of the science show's main character, Joseph Rodesch, towards a younger target audience. Further strategic partnerships with stakeholders from the national education landscape ensured a natural and captivating engagement with the target group and increased the effectiveness of the entire campaign.<\/p><p>To ask? How can we add value to your brand?<\/p><p><a href=\"https:\/\/www.superblau.com\/en\/contact\/\">Here we go!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb2bf8b e-flex e-con-boxed e-con e-parent\" data-id=\"cb2bf8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a8846 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"32a8846\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1815\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-513e274 e-flex e-con-boxed e-con e-parent\" data-id=\"513e274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f0a08 elementor-widget elementor-widget-heading\" data-id=\"f3f0a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454f895 elementor-widget elementor-widget-text-editor\" data-id=\"454f895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\"Flow &amp; Glow\" for the next STEM generation<\/h3><p>The creative highlight in the concept development was certainly the careful design of the \"fLUX\" brand. This takes into account the focus on the scientific context and the continuous flow of the project, while retaining the essence of \"LUXemburg\" as a warm memory. <br \/><br \/>By pairing the \"\u0192\" symbol for mathematical functions with the term \"flux\" for a physical quantity, our name embodies a harmonious fusion of mathematical precision, scientific relevance and a deep connection to the format's Luxembourgish roots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f510293 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f510293\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"417\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1536x417.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1158\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1536x417.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-300x81.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1024x278.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-768x208.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddf661 e-flex e-con-boxed e-con e-parent\" data-id=\"5ddf661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2090a8f e-con-full e-flex e-con e-child\" data-id=\"2090a8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cda6b animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"46cda6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1819\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01.jpg 1280w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a85a38 e-con-full e-flex e-con e-child\" data-id=\"9a85a38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c12e803 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c12e803\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-1024x576.jpg\" class=\"attachment-large size-large wp-image-1820\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e6c6d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47e6c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-1024x576.jpg\" class=\"attachment-large size-large wp-image-1821\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c5b4b e-flex e-con-boxed e-con e-parent\" data-id=\"18c5b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f9f55 elementor-widget elementor-widget-text-editor\" data-id=\"d7f9f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parallel to the wording, the brand values were developed in a brand sprint, a brand workshop developed at Google Ventures - the exchange between the two development processes took place in short cycles - in order to, in the next step, develop an overarching design concept for the various trades involved, such as set designers, to provide fashion designers or motion designers.<\/p>\n<p>Superblau coordinated their work to ensure that the end result was a congruent and unique design for the new show.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82511c9 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"82511c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"446\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1536x446.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1174\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1536x446.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-300x87.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1024x298.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-768x223.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0bb145 e-flex e-con-boxed e-con e-parent\" data-id=\"a0bb145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7bf1f elementor-widget elementor-widget-text-editor\" data-id=\"3f7bf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Efficient production planning for brilliant results<\/h3><p>The show name \u0192LUX and the accompanying logo and branding were the central elements of the brand design and the basis for the overall design of the production.<\/p><p>The Motion Design was in the hands of <a href=\"https:\/\/www.benkem.de\/\" target=\"_blank\" rel=\"noopener\">Benjamin Kemp<\/a>, the set design was developed by <a href=\"https:\/\/buerocremers.de\/\" target=\"_blank\" rel=\"noopener\">OfficeCremers<\/a> . The social media planning was scheduled for a period of two years and was carried out with the Luxembourg-based social media creator <a href=\"https:\/\/www.linkedin.com\/in\/cecilia-said-vieira-886bb4179\/\" target=\"_blank\" rel=\"noopener\">Cecile Said-Vieira<\/a> . This was based on a concept that was largely based on organic growth, but was to be supported specifically with media budgets in order to achieve the communication goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6c1aba e-flex e-con-boxed e-con e-parent\" data-id=\"b6c1aba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-331d487 e-con-full e-flex e-con e-child\" data-id=\"331d487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc2a51 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5dc2a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/elementor\/thumbs\/SB-wbsite_1920-x-1080__0000s_0003_KV_Flux_ref-1_Mockup-qa1aveycu49xduifx9surjzbtf3tpzi0fvv78n8lxc.jpg\" title=\"\" alt=\"flux\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4d8bce e-con-full e-flex e-con e-child\" data-id=\"f4d8bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28ae4f animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a28ae4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1024x666.jpg\" class=\"attachment-large size-large wp-image-1180\" alt=\"flux\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1024x666.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-300x195.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-768x499.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1536x998.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49c162b e-con-full e-flex e-con e-child\" data-id=\"49c162b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a46716 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4a46716\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/elementor\/thumbs\/Free-Roadside-Outdoor-Bus-Stop-Billboard-MockUp-For-Advertisement-scaled-q9niapjjuvwcda5qo2hfc0sxrlf9xmdho2ear36n8w.jpg\" title=\"\" alt=\"flux\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d5a5e e-flex e-con-boxed e-con e-parent\" data-id=\"18d5a5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec313df elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ec313df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/die-beste-nachrichten-app\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">previous project<\/span><span class=\"post-navigation__prev--title\">Turning the Chancellor's briefing into a news app: H10<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.superblau.com\/en\/client-case\/digitalagentur-hz-insurance\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">next project<\/span><span class=\"post-navigation__next--title\">Integrated marketing campaigns that drive growth\u200b<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d55163 e-con-full e-flex e-con e-parent\" data-id=\"1d55163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab71008 elementor-widget elementor-widget-template\" data-id=\"ab71008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's do it! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As a design agency, we accompany you when design meets innovation and successful products are created. Let&#039;s create digital experiences together that leave a lasting impression!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.superblau.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>To encourage young people in Luxembourg to start studying STEM subjects, Superblau developed a brand concept for a talent show of the Fonds National de la Recherche (FNR) as well as a comprehensive marketing strategy with a focus on social media.<\/p>","protected":false},"featured_media":1182,"template":"","service":[10,9],"class_list":["post-1112","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/1112\/revisions"}],"predecessor-version":[{"id":2651,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/1112\/revisions\/2651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/service?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}