Positioning | Go-To-Market | Storytelling
Tell your story right*

AI is changing how brands communicate. Those who position themselves without a clear story will get lost in the shuffle.

*with storytelling that combines strategy and brand.

The challenge
More output.
Less effect.
Problem 01
Content inflation

AI makes content cheap - but not better. Interchangeable messages disappear in the noise.

Problem 02
Lack of positioning

What does your own brand actually stand for? Everyone tells a different story. No alignment.

Problem 03
No story

Your product is good, but nobody says in two sentences why it is important. No story means no recognition.

Services.
What we offer
01 / Positioning
The Foundation.

Who are you, what do you stand for and why should anyone care? We sharpen your positioning and use it to build a story that your team, your market and your customers understand.

/ Storytelling
/ messaging
/ Brand strategy
/ Visual identity
02 / Go-To-Market
The Strategy.

How does your offer reach the right people, at the right time, with the right message? Strategy and implementation on request.

/ Content strategy
/ social media
/ Lead generation
/ Campaigns
03 / Innovation
The Experience.

Your digital product is often the first contact with your brand. It must bring your positioning to life.

/ Website & App
/ Product Design
/ User Research
/ Prototyping

Go To Market Agency for TrustYou

YouTube strategy for ZDF Checkpoint: increasing brand awareness and organic growth

Establishing digital customer acquisition through a marketing workshop

Clarity
Consistency
Creativity

01 / Clarity

Your positioning is clear - and everyone in the team can explain it in one sentence.

02 / Consistency

Your messaging is stringent - via website, pitch, social media and sales.

03 / Creativity

Your content feels like you - not like everyone else.

Workshops & Sprints
Structured.
Co-creative.

Joint work sessions are efficient, motivate the team and build up knowledge about creative processes in the company.

Workshop
AI Brand Foundation Sprint →

AI makes content cheap - but not better. Interchangeable messages disappear in the noise.

Training
UX for Marketeers

Achieve clear positioning, consistent messaging and AI-supported content production in 5 days. Co-creative with your team.

Problem 03
No story

Your product is good, but nobody says in two sentences why it is important. No story means no recognition.

BLOG
Hot Stories.
The FNR and science.lu team stand together in a group. Post-its from the brand workshop hang in the background.

Brand workshop for science communication: How we honed science.lu's brand strategy in one day

An illustration on the topic of startup branding: A giant apple stands in the centre of a room. The words "Juicy Brand" are written on it. Two women are working on the apple on the right and left.

Startup branding: How to build a strong brand from day 1 (and why AI helps)

Portrait of Marco Barooah-Siebertz, who talks about brand building here

Brand building: Why the curse of knowledge makes your message unnecessarily complicated

Illustration showing a team workshop.

The team workshop: Why teams find clarity, motivation and cohesion on site

This is what AI uniformity looks like: a hall full of identical-looking boxes and a person sleeping out of boredom.

AI uniformity in marketing: Why so many companies end up there (and how you can protect your brand from it)

Many tablets on a red, green and white background, symbolising the Go-To-Market voucher programme in North Rhine-Westphalia.

Go-to-Market Voucher NRW: Up to €35,000 in funding for your digital prototype

What's your
Story?

Where do you stand and how can we sharpen your story?

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time

Thank you
for your message!

We will get back to you as soon as possible!

Thank you for your interest!

You will find the link to download the branding checklist in your inbox. If you have not received an email, then check please check your spam folder!

contact now

We look forward to hearing from you. Write to us or book an appointment directly.

Select appointment directly

Book a video call with Marco Barooah-Siebertz via Microsoft Teams at your desired time