Our Motivation

Thinking ahead. Designing ahead. Pixel by pixel. 👾

We are optimistic by nature and want to make a positive contribution to society through our work. That's what we did and we do for organizations like UNICEF, for youth organizations, for journalism and publishers. We rethink things and connect people.

»Design is indispensably optimistic.«
(Prof. Dr. Michael Erlhoff)

what we believe

We support young companies and those that are committed to society.

Designers are people's agents and represent their needs.

With creative excellence we create innovative products and designs for our customers.

Designers are the agents of people and stand up for their needs.

Collaboration at eye level and transparent service lead to successful results.

Who we are

Founder & CEO

Marco Barooah-Siebertz

Creative generalist and optimist with extensive experience in the digital field and design. >> LinkedIn profile

Brand Designer

Laura Lucia Torres

Excellent designer with a focus on strategic visual corporate communication.

service designers

Jihee Hwang

Think tanker with a strictly strategic and holistic view of things and a data-based mindset.

Client Manager

Anusha Barooah

Meticulous planner with an overview. Guarantor for sympathetic service excellence towards our customers.

UI designer (collaborator)

Ralf Bremer

Experienced designer whose mother's milk has been injected with user interfaces. Digital design at its best.

Blog

Brand building: Why the curse of knowledge makes your message unnecessarily complicated

You want to advance your brand development - but everything you write sounds either too complicated or like something you've read 100 times before. If this sounds familiar to you: Very ...

The team workshop: Why teams find clarity, motivation and cohesion on site

We are doing more and more on the screen: Calls, chats, tickets, emails. Practical - and yet many teams experience a paradox: we communicate more, but we come together less. Decisions are delayed, ...

AI uniformity in marketing: Why so many companies end up there (and how you can protect your brand from it)

AI uniformity arises when AI content is produced without a brand foundation: formally „okay“, but generic, interchangeable and without recognition. Brand voice, clear messaging guidelines and a simple quality process can help remedy this. ...