{"id":1112,"date":"2023-07-28T14:22:21","date_gmt":"2023-07-28T12:22:21","guid":{"rendered":"http:\/\/www.superblau.com\/?post_type=client-case&#038;p=1112"},"modified":"2023-11-29T17:48:30","modified_gmt":"2023-11-29T16:48:30","slug":"sviluppo-del-marchio-flux-luxembourg","status":"publish","type":"client-case","link":"http:\/\/www.superblau.com\/it\/client-case\/markenentwicklung-flux-luxemburg\/","title":{"rendered":"Rafforzare l'istruzione nelle materie STEM in Lussemburgo: \u0192Lux"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1112\" class=\"elementor elementor-1112\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c1797 e-flex e-con-boxed e-con e-parent\" data-id=\"d5c1797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4fc7c elementor-widget elementor-widget-heading\" data-id=\"bd4fc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.superblau.com\/it\/service\/brand-design\/\" rel=\"tag\">Design del marchio<\/a>, <a href=\"http:\/\/www.superblau.com\/it\/service\/marketing-kommunikation\/\" rel=\"tag\">Comunicazione di marketing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e986b elementor-widget elementor-widget-heading\" data-id=\"a6e986b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rafforzare l'istruzione nelle materie STEM: flusso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14faaa elementor-widget elementor-widget-text-editor\" data-id=\"f14faaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per incoraggiare i giovani del Lussemburgo a studiare le materie STEM, Superblau ha sviluppato un marchio per un talent show organizzato dal Fonds National de la Recherche (FNR) e ha elaborato una strategia di marketing completa con un focus sui social media. Grazie a un workshop focalizzato sul marchio, siamo stati in grado di facilitare un tempo di implementazione breve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecd862 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aecd862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fnr.lu\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> FNR, Lussemburgo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo:<\/strong> 2022-2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88f2cd9 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"88f2cd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fd1ef elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e9fd1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1075\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1536x1075.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1182\" alt=\"tedesco: Sviluppo del marchio per flux: un poster design per il progetto. inglese: Sviluppo del marchio per flux: un poster design per il progetto.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1536x1075.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-300x210.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-1024x717.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux-768x538.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/outdoor-poster-mockup_flux.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29a42e6 e-flex e-con-boxed e-con e-parent\" data-id=\"29a42e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-585a818 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"585a818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIl design di Superblau \u00e8 ricco di idee creative originali ed \u00e8 stato molto ben pensato fin dall'inizio, con tanti bei dettagli. Il risultato \u00e8 molto vivido e chiaro, e stimola l'appetito per il progetto, poich\u00e9 i designer sono andati ben oltre ci\u00f2 che era richiesto.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.science.lu\/de\/die-menschen-hinter-sciencelu\/joseph-rodesch-alias-mr-science-weiss-auf-fast-alles-eine-antwort\" target=\"_blank\" rel=\"noopener\">Joseph Rodesch<\/a><br>scienza.lu<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d592b12 e-flex e-con-boxed e-con e-parent\" data-id=\"d592b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a7e63b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a7e63b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f484c0 elementor-widget elementor-widget-heading\" data-id=\"7f484c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il problema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b721ce elementor-widget elementor-widget-heading\" data-id=\"5b721ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sviluppo del marchio e strategia di marketing per un nuovo formato televisivo in tempi stretti.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-521613a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"521613a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9377f elementor-widget elementor-widget-heading\" data-id=\"eb9377f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc34d4f elementor-widget elementor-widget-heading\" data-id=\"fc34d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Implementazione rapida grazie alla collaborazione asincrona e alle sessioni di Design Studio moderate.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca75d48 e-flex e-con-boxed e-con e-parent\" data-id=\"ca75d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17fdcbb elementor-widget elementor-widget-heading\" data-id=\"17fdcbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La sfida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96d3e5 elementor-widget elementor-widget-text-editor\" data-id=\"b96d3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Sviluppare un nuovo marchio televisivo nazionale nel pi\u00f9 breve tempo possibile. Sviluppo del marchio ad alta velocit\u00e0: come \u00e8 possibile? Con un workshop sul marchio!<\/h3><p>Questo progetto, che comprendeva lo sviluppo del marchio per uno show televisivo e una strategia di marketing multicanale olistica, richiedeva un'efficienza eccezionale in un arco di tempo limitato. L'obiettivo era quello di creare un'identit\u00e0 aziendale memorabile e innovativa, che rendesse il tema della scienza accessibile a un gruppo target giovane e rendesse visibile il Lussemburgo come localit\u00e0.<\/p><p>Il team ha affrontato la sfida organizzando con cura le risorse e coordinandosi strettamente con le imprese coinvolte, per garantire che gli obiettivi del progetto fossero raggiunti nel rispetto del budget e dei tempi previsti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc15d39 e-flex e-con-boxed e-con e-parent\" data-id=\"cc15d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0978f2d e-flex e-con-boxed e-con e-child\" data-id=\"0978f2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e02b51 elementor-widget elementor-widget-video\" data-id=\"9e02b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/230728_Flux_Logo-Web_beige.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5206b3a elementor-widget elementor-widget-heading\" data-id=\"5206b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Il primo passo \u00e8 stato quello di sviluppare il nome del marchio in un laboratorio di formulazione: il nome fLUX combinava diversi livelli che si adattavano perfettamente al marchio TV. Abbiamo preso in prestito la \u201e\u0192\u201c come simbolo matematico di \u201efunzione\u201c, il termine \u201eflusso\u201c come quantit\u00e0 fisica - e naturalmente c'era anche un po\u201e di \u201cLussemburgo\" nel nome.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3372742 e-flex e-con-boxed e-con e-parent\" data-id=\"3372742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f74dc elementor-widget elementor-widget-heading\" data-id=\"e9f74dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'approccio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853d7b3 elementor-widget elementor-widget-text-editor\" data-id=\"853d7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Una collaborazione asincrona efficace ispira la creativit\u00e0<\/h3><p>Grazie alla collaborazione degli stakeholder di diverse discipline, questo progetto \u00e8 stato portato avanti rapidamente attraverso un brainstorming iterativo e un'implementazione senza soluzione di continuit\u00e0. Questo approccio ci ha permesso di gestire efficacemente la complessit\u00e0 del progetto e di ottenere la scalabilit\u00e0, garantendo un flusso di lavoro fluido ed efficiente dall'inizio alla fine.<\/p><h4>Focus sugli esperti: integrare le migliori competenze<\/h4><p>La campagna di marketing incentrata sui social media \u00e8 stata meticolosamente realizzata con il coinvolgimento di un influencer locale, il cui profilo ha deliberatamente esteso il personaggio principale dello show scientifico, Joseph Rodesch, verso un pubblico target pi\u00f9 giovane. Ulteriori partnership strategiche con stakeholder del panorama educativo nazionale hanno garantito un coinvolgimento naturale e accattivante con il pubblico target e hanno aumentato l'efficacia della campagna complessiva.<\/p><p>Ci sono domande? Come possiamo aggiungere valore al suo marchio?<\/p><p><a href=\"https:\/\/www.superblau.com\/it\/contatto\/\">Andiamo!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb2bf8b e-flex e-con-boxed e-con e-parent\" data-id=\"cb2bf8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a8846 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"32a8846\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1815\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/SB-wbsite_1920-x-1080__0000s_0005_Flyers.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-513e274 e-flex e-con-boxed e-con e-parent\" data-id=\"513e274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f0a08 elementor-widget elementor-widget-heading\" data-id=\"f3f0a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il risultato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454f895 elementor-widget elementor-widget-text-editor\" data-id=\"454f895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00bbFlow &amp; Glow\u00ab per la prossima generazione STEM<\/h3><p>Il punto culminante creativo dello sviluppo del concetto \u00e8 stato sicuramente l'attento design del marchio \u00bbfLUX\u00ab. Questo tiene conto dell'attenzione al contesto scientifico e al flusso continuo del progetto, pur mantenendo l'essenza di \u00bbLUXemburg\u00ab come un caldo ricordo. <br \/><br \/>Abbinando la \u201e\u0192\u201c come simbolo delle funzioni matematiche con il termine \u201eflusso\u201c per una quantit\u00e0 fisica, il nostro nome incarna una fusione armoniosa di precisione matematica, rilevanza scientifica e un profondo legame con le radici lussemburghesi del formato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f510293 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f510293\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"417\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1536x417.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1158\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1536x417.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-300x81.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-1024x278.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber-768x208.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-bumber.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddf661 e-flex e-con-boxed e-con e-parent\" data-id=\"5ddf661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2090a8f e-con-full e-flex e-con e-child\" data-id=\"2090a8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cda6b animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"46cda6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1819\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01.jpg 1280w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_01-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a85a38 e-con-full e-flex e-con e-child\" data-id=\"9a85a38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c12e803 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c12e803\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-1024x576.jpg\" class=\"attachment-large size-large wp-image-1820\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_02.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e6c6d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47e6c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-1024x576.jpg\" class=\"attachment-large size-large wp-image-1821\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux_DeskBackgr_03.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c5b4b e-flex e-con-boxed e-con e-parent\" data-id=\"18c5b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f9f55 elementor-widget elementor-widget-text-editor\" data-id=\"d7f9f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parallelamente alla formulazione, i valori del marchio sono stati sviluppati in un brand sprint, un workshop sul marchio sviluppato presso Google Ventures - lo scambio tra i due processi di sviluppo ha avuto luogo in cicli brevi - al fine di fornire un concetto di design generale per i vari mestieri coinvolti, come scenografi, fashion designer o motion designer, nella fase successiva.<\/p>\n<p>Superblau ha coordinato il loro lavoro per creare un design congruente e unico per il nuovo show.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82511c9 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"82511c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"446\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1536x446.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1174\" alt=\"\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1536x446.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-300x87.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-1024x298.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes-768x223.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-flowy-shapes.png 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0bb145 e-flex e-con-boxed e-con e-parent\" data-id=\"a0bb145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7bf1f elementor-widget elementor-widget-text-editor\" data-id=\"3f7bf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Pianificazione efficiente della produzione per risultati brillanti<\/h3><p>Il nome dello show \u0192LUX e il logo e il branding corrispondenti sono stati gli elementi centrali del design del marchio e la base del design complessivo della produzione.<\/p><p>Il design del movimento era nelle mani di <a href=\"https:\/\/www.benkem.de\/\" target=\"_blank\" rel=\"noopener\">Benjamin Kempf<\/a>, la scenografia \u00e8 stata creata da <a href=\"https:\/\/buerocremers.de\/\" target=\"_blank\" rel=\"noopener\">BueroCremers<\/a> sviluppato. La pianificazione dei social media \u00e8 stata pianificata per un periodo di due anni e realizzata con il creatore di social media del Lussemburgo. <a href=\"https:\/\/www.linkedin.com\/in\/cecilia-said-vieira-886bb4179\/\" target=\"_blank\" rel=\"noopener\">C\u00e9cile Said-Vieira<\/a> raffinato. Si trattava di un concetto che si basava in gran parte sulla crescita organica, ma che doveva essere supportato in modo specifico con budget per i media, al fine di raggiungere gli obiettivi di comunicazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6c1aba e-flex e-con-boxed e-con e-parent\" data-id=\"b6c1aba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-331d487 e-con-full e-flex e-con e-child\" data-id=\"331d487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc2a51 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5dc2a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/elementor\/thumbs\/SB-wbsite_1920-x-1080__0000s_0003_KV_Flux_ref-1_Mockup-qa1aveycu49xduifx9surjzbtf3tpzi0fvv78n8lxc.jpg\" title=\"\" alt=\"Flusso\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4d8bce e-con-full e-flex e-con e-child\" data-id=\"f4d8bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28ae4f animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a28ae4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1024x666.jpg\" class=\"attachment-large size-large wp-image-1180\" alt=\"Flusso\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1024x666.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-300x195.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-768x499.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f-1536x998.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/flux-y-f.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49c162b e-con-full e-flex e-con e-child\" data-id=\"49c162b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a46716 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4a46716\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/elementor\/thumbs\/Free-Roadside-Outdoor-Bus-Stop-Billboard-MockUp-For-Advertisement-scaled-q9niapjjuvwcda5qo2hfc0sxrlf9xmdho2ear36n8w.jpg\" title=\"\" alt=\"Flusso\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d5a5e e-flex e-con-boxed e-con e-parent\" data-id=\"18d5a5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec313df elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ec313df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigazione dell&#039;articolo\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.superblau.com\/it\/client-case\/die-beste-nachrichten-app\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Progetto precedente<\/span><span class=\"post-navigation__prev--title\">Trasformare il briefing del cancelliere in un'app di notizie: H10<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.superblau.com\/it\/client-case\/digitalagentur-hz-insurance\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Il prossimo progetto<\/span><span class=\"post-navigation__next--title\">Campagne di marketing integrate che favoriscono la crescita<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d55163 e-con-full e-flex e-con e-parent\" data-id=\"1d55163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab71008 elementor-widget elementor-widget-template\" data-id=\"ab71008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facciamolo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La accompagniamo come agenzia di design quando il design incontra l'innovazione e nascono prodotti di successo. Lavoriamo insieme per creare esperienze digitali che lascino un'impressione duratura!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.superblau.com\/it\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ci scriva<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Per incoraggiare i giovani in Lussemburgo a intraprendere studi nelle discipline STEM, Superblau ha sviluppato un concept di brand per uno show di talenti del Fonds National de la Recherche (FNR) e una strategia di marketing completa con un focus sui social media.<\/p>","protected":false},"featured_media":1182,"template":"","service":[10,9],"class_list":["post-1112","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-brand-design","service-marketing-kommunikation"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/1112\/revisions"}],"predecessor-version":[{"id":2651,"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/client-case\/1112\/revisions\/2651"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"http:\/\/www.superblau.com\/it\/wp-json\/wp\/v2\/service?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}