{"id":4788,"date":"2024-10-04T19:42:24","date_gmt":"2024-10-04T17:42:24","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=4788"},"modified":"2024-10-04T22:11:57","modified_gmt":"2024-10-04T20:11:57","slug":"social-media-youtube-estrategia-zdf","status":"publish","type":"client-case","link":"http:\/\/www.superblau.com\/es\/client-case\/social-media-youtube-strategie-zdf\/","title":{"rendered":"Estrategia de YouTube para ZDF Checkpoint: aumentar la notoriedad de marca y el crecimiento org\u00e1nico"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4788\" class=\"elementor elementor-4788\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614f6015 e-flex e-con-boxed e-con e-parent\" data-id=\"614f6015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a78a167 elementor-widget elementor-widget-heading\" data-id=\"a78a167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.superblau.com\/es\/service\/social-media\/\" rel=\"tag\">Redes sociales<\/a>, <a href=\"http:\/\/www.superblau.com\/es\/service\/strategie\/\" rel=\"tag\">Estrategia<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223c5018 elementor-widget elementor-widget-heading\" data-id=\"223c5018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Estrategia e implementaci\u00f3n en YouTube: aumento de la notoriedad de marca para ZDF Checkpoint<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cb7673 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"72cb7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Cliente:<\/strong> ZDF<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Periodo: <\/strong>2023 hasta en curso<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ff6a16 elementor-widget elementor-widget-text-editor\" data-id=\"54ff6a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Superblau, en colaboraci\u00f3n con la <a href=\"https:\/\/visualbridges.com\/\" target=\"_blank\" rel=\"noopener\">Producci\u00f3n de TV Puentes visuales<\/a> desarroll\u00f3 una estrategia de YouTube y es responsable de su aplicaci\u00f3n en curso para ZDF Checkpoint.\u00a0<\/p><p>El objetivo era aumentar significativamente la presencia digital del popular programa infantil. <a href=\"https:\/\/www.zdf.de\/kinder\/checkpoint\" target=\"_blank\" rel=\"noopener\">Punto de control<\/a>, conocida por sus atrevidos experimentos y retos, quer\u00eda ampliar su alcance en YouTube, aumentar la notoriedad de su marca y atraer a los usuarios de YouTube a la ZDF Mediathek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f66a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9f66a63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02fae17 elementor-widget elementor-widget-image\" data-id=\"02fae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-4806\" alt=\"La imagen muestra a un joven colgado cabeza abajo de una viga de acero. Lo hace en el programa de televisi\u00f3n Checkpoint de la ZDF, para el que Superblau desarroll\u00f3 la estrategia de YouTube.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1536x864.jpg 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-300x169.jpg 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-1024x576.jpg 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-768x432.jpg 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos-18x10.jpg 18w, https:\/\/www.superblau.com\/wp-content\/uploads\/Thumb_Schwerelos.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c9eaa49 e-flex e-con-boxed e-con e-parent\" data-id=\"3c9eaa49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518396b3 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"518396b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSuperblau consigui\u00f3 preparar el contenido de v\u00eddeo para el grupo objetivo a trav\u00e9s de YouTube. Los resultados hablan por s\u00ed solos: un aumento significativo del alcance y un crecimiento org\u00e1nico notable: \u00a1estamos encantados con la colaboraci\u00f3n!\u201c\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Dr. Wolfgang Meschede<br>Puentes visuales<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d03c1f3 e-flex e-con-boxed e-con e-parent\" data-id=\"4d03c1f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-767bbf9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"767bbf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c847f1c elementor-widget elementor-widget-heading\" data-id=\"c847f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EL PROBLEMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d635468 elementor-widget elementor-widget-heading\" data-id=\"2d635468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Escasa notoriedad de marca fuera del programa de televisi\u00f3n lineal y de la ZDF Mediathek. Potencial desaprovechado debido a la falta de enfoque del grupo objetivo en los medios sociales.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1175885d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1175885d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504a417f elementor-widget elementor-widget-heading\" data-id=\"504a417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA SOLUCI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b646a2b elementor-widget elementor-widget-heading\" data-id=\"5b646a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Desarrollo de una estrategia de crecimiento org\u00e1nico basada en cortos de YouTube y extractos de episodios completos. Desarrollo iterativo continuo del contenido para mejorar la experiencia del usuario.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a15f8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"5a15f8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a3556f elementor-widget elementor-widget-heading\" data-id=\"19a3556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad4e6 elementor-widget elementor-widget-text-editor\" data-id=\"8ad4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Llegar a nuevos grupos objetivo en los canales de las redes sociales<\/h3><p>Aunque Checkpoint tiene mucho \u00e9xito en televisi\u00f3n y es una de las \u201emarcas l\u00edderes\u201d del programa infantil KiKA de la ZDF, faltaba una estrategia continua y contenidos dedicados en las redes sociales.\u00a0<\/p><p>El objetivo era, por tanto, aumentar la popularidad <a href=\"https:\/\/www.youtube.com\/@checkpoint_zdf\" target=\"_blank\" rel=\"noopener\">del programa en YouTube<\/a> y, al mismo tiempo, llegar a un grupo objetivo joven que ve KiKA con menos frecuencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7564d06 e-flex e-con-boxed e-con e-parent\" data-id=\"7564d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fe2863 e-con-full e-flex e-con e-child\" data-id=\"0fe2863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1c46a elementor-widget elementor-widget-image\" data-id=\"5d1c46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1260\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-2048x1260.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4807\" alt=\"La imagen muestra un extracto del plan de contenidos de la estrategia de YouTube para ZDF Checkpoint.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-2048x1260.png 2048w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-300x185.png 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-1024x630.png 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-768x473.png 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-1536x945.png 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Bildschirmfoto-2024-10-04-um-19.42.01-18x12.png 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d26c8d8 e-flex e-con-boxed e-con e-parent\" data-id=\"d26c8d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be444ed elementor-widget elementor-widget-heading\" data-id=\"be444ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7cef6 elementor-widget elementor-widget-text-editor\" data-id=\"dd7cef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Procesos de producci\u00f3n \u00e1giles y contenidos breves para un r\u00e1pido crecimiento org\u00e1nico<\/h3><p>Superblau desarroll\u00f3 un enfoque de varias fases para optimizar el canal de YouTube:<\/p><ul><li style=\"text-align: left;\"><strong>Estrategia de contenidos<\/strong>Creamos una mezcla de contenidos m\u00e1s largos, como experimentos y sesiones de preguntas y respuestas, as\u00ed como v\u00eddeos cortos y concisos adaptados a YouTube Shorts. El contenido televisivo existente se reimagin\u00f3 y edit\u00f3 para la audiencia online.<\/li><li style=\"text-align: left;\"><strong>Cortos de YouTube<\/strong>Estos v\u00eddeos cortos se convirtieron en la clave del crecimiento de suscriptores. Estaban especialmente dirigidos al grupo objetivo m\u00e1s joven, ya que llaman la atenci\u00f3n y entretienen en los primeros tres segundos.<\/li><li style=\"text-align: left;\"><strong>Promoci\u00f3n cruzada<\/strong>La integraci\u00f3n de la promoci\u00f3n cruzada a trav\u00e9s de las plataformas ZDF y KiKA ha ampliado significativamente el alcance digital de Checkpoint.<\/li><li style=\"text-align: left;\"><strong>Optimizaci\u00f3n iterativa<\/strong>Analizamos continuamente los indicadores clave de rendimiento, como los \u00edndices de retenci\u00f3n de espectadores y de participaci\u00f3n, para mejorar constantemente el contenido y maximizar el alcance.<\/li><\/ul><div>\u00a0<\/div><div>Aqu\u00ed tienes una peque\u00f1a impresi\u00f3n de lo que ocurre en Checkpoint:<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1191e91 e-flex e-con-boxed e-con e-parent\" data-id=\"1191e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb6c7f8 e-con-full e-flex e-con e-child\" data-id=\"cb6c7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c60f3 elementor-widget elementor-widget-video\" data-id=\"31c60f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/k-6LHjXfxNU?si=-CFykoSp8ed-9i2x&quot;,&quot;start&quot;:14,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa3193d e-flex e-con-boxed e-con e-parent\" data-id=\"2fa3193d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-785d4fa e-flex e-con-boxed e-con e-child\" data-id=\"785d4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea89c elementor-widget elementor-widget-heading\" data-id=\"b8ea89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e488984 elementor-widget elementor-widget-text-editor\" data-id=\"e488984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>R\u00e1pido crecimiento y difusi\u00f3n de la marca \u201eCheckpoint\u201d<\/h3><ul><li><strong>Crecimiento de abonados<\/strong>El canal de YouTube super\u00f3 la barrera de los 10.000 suscriptores en s\u00f3lo 15 meses, sin utilizar publicidad de pago.<\/li><li><strong>Llega a<\/strong>Pero las cifras de uso son a\u00fan m\u00e1s impresionantes: Hasta ahora se han conseguido m\u00e1s de 4 millones de visualizaciones y m\u00e1s de 140.000 horas de tiempo de reproducci\u00f3n.<\/li><li><strong>Conocimiento de la marca<\/strong>La estrategia de YouTube dio lugar a un aumento significativo de la presencia digital y convirti\u00f3 a Checkpoint en un destino preferente para contenidos de entretenimiento con transferencia de conocimientos para j\u00f3venes espectadores.<\/li><li><strong>\u00c9xito con los pantalones cortos<\/strong>YouTube Shorts tuvo un gran \u00e9xito y contribuy\u00f3 significativamente al crecimiento de suscriptores y al aumento de las tasas de participaci\u00f3n.<\/li><\/ul><p>Gracias al an\u00e1lisis continuo y a la optimizaci\u00f3n de los contenidos, la audiencia se ha ampliado de forma constante. Checkpoint ha conseguido trasladar con \u00e9xito su marca televisiva al mundo digital, y seguiremos por este camino junto con el equipo de Checkpoint de la ZDF.<\/p><p><strong>\u00bfNecesitas una estrategia eficaz en redes sociales o YouTube y apoyo para tus canales y creadores de contenidos experimentados?\u00a0<\/strong><\/p><p><strong>Toma\u00a0<a href=\"https:\/\/www.superblau.com\/es\/ponte-en-contacto-con\/\">Contacta con nosotros<\/a> \u00a1con nosotros!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d6f7b elementor-widget elementor-widget-gallery\" data-id=\"32d6f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30149d2b e-flex e-con-boxed e-con e-parent\" data-id=\"30149d2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f18ff81 e-con-full e-flex e-con e-child\" data-id=\"6f18ff81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f3c78 elementor-widget elementor-widget-counter\" data-id=\"6d8f3c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Meses<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"16\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44baaea e-con-full e-flex e-con e-child\" data-id=\"44baaea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90e3b7 elementor-widget elementor-widget-counter\" data-id=\"d90e3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Suscriptores<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a60c28 e-con-full e-flex e-con e-child\" data-id=\"7a60c28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3014de9 elementor-widget elementor-widget-counter\" data-id=\"3014de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Llama a<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> Mio<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8114c2 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8114c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90d6dc elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7e90d6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.superblau.com\/es\/client-case\/marketing-workshop\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Establecer la captaci\u00f3n digital de clientes con un taller de marketing<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.superblau.com\/es\/client-case\/trustyou-go-to-market-agentur\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Siguiente<\/span><span class=\"post-navigation__next--title\">Agencia Go To Market para TrustYou<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2b0b02 e-con-full e-flex e-con e-parent\" data-id=\"7a2b0b02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a949907 elementor-widget elementor-widget-template\" data-id=\"3a949907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Hag\u00e1moslo! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Te acompa\u00f1amos como agencia de dise\u00f1o cuando el dise\u00f1o se une a la innovaci\u00f3n y se crean productos de \u00e9xito. \u00a1Trabajemos juntos para crear experiencias digitales que dejen una impresi\u00f3n duradera!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.superblau.com\/es\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escr\u00edbenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>YouTube Strategie und Umsetzung: Steigerung der Markenbekanntheit f\u00fcr ZDF Checkpoint Kunde: ZDF Zeitraum: 2023 bis laufend Superblau hat in Zusammenarbeit mit der TV-Produktion Visual Bridges eine YouTube Strategie entwickelt und \u00fcbernimmt f\u00fcr ZDF Checkpoint deren kontinuierliche Umsetzung.\u00a0 Die digitale Pr\u00e4senz der beliebten Kindersendung sollte damit signifikant gesteigert werden. Checkpoint, bekannt f\u00fcr seine waghalsigen Experimente und [&hellip;]<\/p>\n","protected":false},"featured_media":4806,"template":"","service":[26,5],"class_list":["post-4788","client-case","type-client-case","status-publish","has-post-thumbnail","hentry","service-social-media","service-strategie"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/4788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":6,"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/4788\/revisions"}],"predecessor-version":[{"id":6304,"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/client-case\/4788\/revisions\/6304"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media\/4806"}],"wp:attachment":[{"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/media?parent=4788"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"http:\/\/www.superblau.com\/es\/wp-json\/wp\/v2\/service?post=4788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}