{"id":6107,"date":"2026-05-05T16:27:36","date_gmt":"2026-05-05T14:27:36","guid":{"rendered":"https:\/\/www.superblau.com\/?post_type=client-case&#038;p=6107"},"modified":"2026-05-18T10:09:53","modified_gmt":"2026-05-18T08:09:53","slug":"brand-relaunch-midmarket-radiology","status":"publish","type":"client-case","link":"http:\/\/www.superblau.com\/en\/client-case\/markenrelaunch-mittelstand-radiologie\/","title":{"rendered":"Brand relaunch for a leading radiology distributor: Beckelmann"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6107\" class=\"elementor elementor-6107\" data-elementor-post-type=\"client-case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e222c8a e-flex e-con-boxed e-con e-parent\" data-id=\"6e222c8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e0f425 elementor-widget elementor-widget-heading\" data-id=\"17e0f425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand relaunch for a leading radiology distributor: Beckelmann<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4326ad elementor-widget elementor-widget-text-editor\" data-id=\"4c4326ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Superblau redesigned the brand identity for a medium-sized German distributor of radiology and medical practice supplies, so that the core values and cultural character of a company that has grown over 30 years are once again clearly visible. In brand storytelling and creative workshops, we worked together to sharpen the brand story and ensure that <a href=\"https:\/\/beckelmann.de\" target=\"_blank\" rel=\"noopener\">Website<\/a> and branding meet customer needs precisely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a722bdc elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6a722bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beckelmann.de\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Customer:<\/strong> Beckelmann GmbH<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Timeframe:<\/strong> 2025 - ongoing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Services:<\/strong> Brand redesign, brand &amp; product story, web design, corporate design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b04f342 animated-slow e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"6b04f342\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e42080d e-con-full e-flex e-con e-child\" data-id=\"e42080d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4addb5c7 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4addb5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand.webp\" class=\"attachment-full size-full wp-image-6713\" alt=\"Screenshot of Beckelmann&#039;s Hero Section homepage as an example of a brand relaunch for medium-sized radiology companies.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand.webp 1920w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand-300x113.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand-1024x384.webp 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand-768x288.webp 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand-1536x576.webp 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-mittelstand-18x7.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1d82f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"db1d82f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-radiologie-quadrat.webp\" class=\"attachment-large size-large wp-image-6676\" alt=\"Key visual from the Beckelmann homepage hero section as an example for a brand relaunch in the SME radiology sector\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-radiologie-quadrat.webp 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-radiologie-quadrat-300x300.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-radiologie-quadrat-150x150.webp 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-markenrelaunch-radiologie-quadrat-12x12.webp 12w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ffcc0fc e-flex e-con-boxed e-con e-parent\" data-id=\"6ffcc0fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44809440 elementor-widget elementor-widget-heading\" data-id=\"44809440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fda0157 elementor-widget elementor-widget-text-editor\" data-id=\"4fda0157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Retelling an established SME brand - without losing its substance<\/h3><p>Beckelmann has been the preferred supplier for more than 2,000 practices and clinics in Germany and Switzerland for over 30 years. However, the broader the product range and the longer the success story, the faster the original identity becomes blurred behind product logic and established structures. This is exactly where our task began: We had to recharge the brand without losing the brand essence - and build a bridge to a changed target group that has different expectations of a B2B partner today than it did ten years ago.<\/p><h4>The requirement was:<\/h4><p>A brand relaunch that makes the company's values clearly recognisable again: Hidden assets such as service and network, reliability in delivery and a partnership approach \u2013 which had previously only been palpable in conversations with the sales team \u2013 should become visible at every touchpoint. And: A website that addresses not only radiology practices and clinics as customers, but as partners, making them\u2019s everyday practice life easier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-141a060b e-flex e-con-boxed e-con e-parent\" data-id=\"141a060b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-124deff7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"124deff7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5737d9da elementor-widget elementor-widget-heading\" data-id=\"5737d9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PROBLEM\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2be4ed elementor-widget elementor-widget-heading\" data-id=\"4b2be4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A company that has grown over three decades with a brand that no longer adequately conveys its core values.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50ac2691 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"50ac2691\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185fbb9 elementor-widget elementor-widget-heading\" data-id=\"185fbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE SOLUTION\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9404c4e elementor-widget elementor-widget-heading\" data-id=\"9404c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brand and product storytelling to sharpen the brand story and as a foundation for corporate design and website relaunch.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efeb03c e-flex e-con-boxed e-con e-parent\" data-id=\"efeb03c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7caf753 elementor-widget elementor-widget-heading\" data-id=\"7caf753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE APPROACH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adfdffb elementor-widget elementor-widget-text-editor\" data-id=\"adfdffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Brand storytelling workshops - developing the brand story from within the company<\/h3>\n<p>Our approach didn't begin in the design studio, but in the workshop. In facilitated brand and product storytelling sessions, we worked with the Beckelmann team to identify the core of the brand \u2013 beyond product catalogues and USP lists. This transformed Beckelmann from a mere \u201esupplier\u201c back into what it had always been: a reliable partner who thinks ahead, advises, and helps radiologists focus on what matters most \u2013 medical diagnosis.<\/p>\n<p>This work resulted in a brand story that emphasises the promise \u201eWe deliver and advise. We support you.\u201c is not just a slogan, but is woven into the entire brand identity as a lived attitude.<\/p>\n<h4>#customercentricity \u2013 a website designed to meet the needs of its target audiences<\/h4>\n<p>The website was conceived from the radiologist's perspective right from the start: Who is under deadline pressure? Who needs quick, clear answers? Who doesn't want marketing-speak, but real help? Headlines such as \u201eWhen will you become a feel-good practice?\u201c and \u201eWe understand radiology\u201c start exactly where everyday practice life takes place - and guide users step by step to concrete solutions without overloading them with functions.<\/p>\n<p>The visual system is straightforward, stable, and yet not arbitrary: clear typography, a restrained colour system, and a calm visual language that radiates rationality \u2013 and at the same time has an activating effect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf40e99 e-flex e-con-boxed e-con e-parent\" data-id=\"cf40e99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-421ae12 e-con-full e-flex e-con e-child\" data-id=\"421ae12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324de13 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"324de13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"677\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-farben-1.webp\" class=\"attachment-large size-large wp-image-6671\" alt=\"The colours of the new Beckelmann brand.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-farben-1.webp 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-farben-1-300x282.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-farben-1-13x12.webp 13w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6472d78 e-con-full e-flex e-con e-child\" data-id=\"6472d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aa899 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"e6aa899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"677\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-blog-teaser.webp\" class=\"attachment-large size-large wp-image-6672\" alt=\"Beckelmann&#039;s new blog teaser.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-blog-teaser.webp 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-blog-teaser-300x282.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-blog-teaser-13x12.webp 13w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3c37b9 e-flex e-con-boxed e-con e-parent\" data-id=\"b3c37b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07ab34b e-con-full e-flex e-con e-child\" data-id=\"07ab34b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96911f7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"96911f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"677\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-personas-2.webp\" class=\"attachment-large size-large wp-image-6669\" alt=\"Screenshot of the Beckelmann website showing the company&#039;s target groups in different shades of blue: &quot;For surgeries&quot;, &quot;For hospitals &amp; medical centres&quot;, &quot;For other areas&quot;.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-personas-2.webp 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-personas-2-300x282.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-personas-2-13x12.webp 13w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-890a33e e-con-full e-flex e-con e-child\" data-id=\"890a33e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d36f52 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"5d36f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"677\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-service-modul.webp\" class=\"attachment-large size-large wp-image-6670\" alt=\"Screenshot of the service module on the Beckelmann website, which shows the different service areas such as contrast media or X-ray and medical technology.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-service-modul.webp 720w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-service-modul-300x282.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/beckelmann-service-modul-13x12.webp 13w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c838e7 e-flex e-con-boxed e-con e-parent\" data-id=\"1c838e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d569cd elementor-widget elementor-widget-heading\" data-id=\"6d569cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RESULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a21045 elementor-widget elementor-widget-text-editor\" data-id=\"2a21045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A brand that once again speaks as clearly as its sales organisation<\/h3><p>The brand relaunch has given Beckelmann an identity that radiates the company's self-image at every touchpoint: straightforward, stable, but not arbitrary. Rational, but activating. The new brand makes it possible to make the partnership-based thinking that has characterised Beckelmann in sales for decades visible digitally as well.<\/p><h4>Efficient brand foundation for the next steps<\/h4><p>The brand story developed in the workshop is more than just a marketing manual: It is the strategic bracket for all other touchpoints. The launch of the website was followed by the development of new trade fair communications and other sales materials - each based on the same clear brand essence. The result is a consistent brand presence that can be scaled as the company grows - and that further consolidates Beckelmann's position as the preferred partner for radiology and practice supplies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07809e elementor-widget elementor-widget-text-editor\" data-id=\"d07809e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will be happy to provide you with more information on projects <a href=\"https:\/\/www.superblau.com\/en\/contact\/\">in a personal dialogue<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c197757 e-con-full e-flex e-con e-parent\" data-id=\"c197757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d144c4 elementor-widget elementor-widget-image\" data-id=\"8d144c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1911\" src=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten.webp\" class=\"attachment-full size-full wp-image-6682\" alt=\"An overview of the websites we have designed and developed for Beckelmann.\" srcset=\"https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten.webp 1920w, https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten-300x300.webp 300w, https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten-1024x1019.webp 1024w, https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten-150x150.webp 150w, https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten-768x764.webp 768w, https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten-1536x1529.webp 1536w, https:\/\/www.superblau.com\/wp-content\/uploads\/Beckelmann-Webseiten-12x12.webp 12w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8a0702 e-flex e-con-boxed e-con e-parent\" data-id=\"2e8a0702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f884698 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7f884698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.superblau.com\/en\/client-case\/trustyou-go-to-market-agentur\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Go To Market Agency for TrustYou<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.superblau.com\/en\/client-case\/app-marketing-mri-essentials\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">From textbook to app: commercialisation of the German standard for musculoskeletal MRI<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adfb76 e-con-full e-flex e-con e-parent\" data-id=\"adfb76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27265449 elementor-widget elementor-widget-template\" data-id=\"27265449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-2b75cc7 e-flex e-con-boxed e-con e-parent\" data-id=\"2b75cc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed9b50 elementor-widget elementor-widget-heading\" data-id=\"6ed9b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's do it! \ud83d\udc4b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6be8c elementor-widget elementor-widget-heading\" data-id=\"ea6be8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As a design agency, we accompany you when design meets innovation and successful products are created. Let&#039;s create digital experiences together that leave a lasting impression!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffdefb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ffdefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.superblau.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Write to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Midmarket brand redesign and relaunch for the leading radiology distributor. Customer-centric website, corporate design and workshops.<\/p>","protected":false},"featured_media":6713,"template":"","service":[],"class_list":["post-6107","client-case","type-client-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/6107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case"}],"about":[{"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/types\/client-case"}],"version-history":[{"count":5,"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/6107\/revisions"}],"predecessor-version":[{"id":6717,"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/client-case\/6107\/revisions\/6717"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media\/6713"}],"wp:attachment":[{"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/media?parent=6107"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"http:\/\/www.superblau.com\/en\/wp-json\/wp\/v2\/service?post=6107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}