Marco Barooah-Siebertz

You have an idea, a product, maybe even your first customers. But when someone asks „What do you actually stand for?" - it gets quiet around the table. This is exactly where startup branding begins. Not

You want to advance your brand development - but everything you write sounds either too complicated or like something you've read 100 times before. If this sounds familiar to you: very

We are doing more and more on the screen: Calls, chats, tickets, emails. Practical - and yet many teams experience a paradox: we communicate more, but we come together less. Decisions are delayed,

AI uniformity arises when AI content is produced without a brand foundation: formally „okay“, but generic, interchangeable and without recognition. Brand voice, clear messaging guidelines and a simple quality process can help remedy this.

Up to €35,000 grant for digital prototypes // 70% funding rate up to €50,000 for external services // For start-ups/micro-enterprises in North Rhine-Westphalia (founded max. 3 years ago) // Application via

Imagine this: you launch a new offer. The website is online, sales has been informed, a few posts have been published. And then... not much happens at first. No suitable enquiries. Hardly any conversations.

You want to make your WordPress website multilingual – clean, brand-compliant, without the copy-and-paste hell. So you look at enterprise translation platforms like Smartling. At first glance, it sounds „professional“: workflows, translation memory, approvals, automation.

The importance of social media for businesses is growing daily. Reach is one of the most important success factors for brands on social networks. Those who manage to achieve a high social media reach

An effective landing page design is key to turning visitors into paying customers. From experience, we know how important it is to create a landing page that not only

Artificial intelligence (AI) is becoming increasingly important as a driver of innovation in companies. But while AI is celebrated as a technological achievement, one crucial component is often missing: AI.